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features

HCM People: Anna Bogdanova

Founder, the Anna Bogdanova Strength Method

I give women the tools to experience how much power their bodies have

Published in Health Club Management 2023 issue 6

Tell us about your work
The Anna Bogdanova Strength Method is all about strength and power training which takes hormones and the nervous system into account.

It strengthens joints and ligaments, as well as increasing the elasticity of skin and connective tissue.

A mix of kettlebell exercises, neuromuscular training and gentle movement which is designed to recalibrate the nervous system, it’s completed in micro training sessions of just five minutes, (or more if the exerciser chooses). The programme is a move away from standard cardio-focused programmes which tend to overlook power.

Having worked with more than 16,000 Scandinavian women, I’ve witnessed huge improvements being made in strength, power and metabolic health by activating the nervous system and engaging dormant muscles.

What’s your core purpose?
I give women the tools to experience how much power their bodies have and create an environment for them to build self confidence and self mastery.

Instead of thinking about how they look, I teach them to focus on what they can accomplish with their body.

By training interoception (a lesser-known sense that helps us understand and feel what’s going on inside the body) with full body, cognitively challenging resistance training, isometrics and breathing exercises, it’s possible to create a feeling of less overwhelm, more drive and capability and improve body image in just a few minutes each day.

What’s your backstory?
I was an unsporty child who got obsessed with the gym in my later teenage years and ran into trouble trying to burn off more calories than I was eating, which led to me fainting after a class.

At that point I started eating more, got into lifting and bulking up. Although this made me feel strong and empowered, it coincided with a lot of stress in my life and I didn’t realise the training load I was putting on my body was stressing my system.

After a couple of years I collapsed and had a period of not wanting to go anywhere or see anyone. I couldn’t do my job and I couldn’t train and if I picked up a weight, I would immediately bloat. I couldn’t understand it.

After researching stress physiology, I discovered my body was responding to being overtrained. When our organism responds to something as if it’s a threat it starts to shut down. My situation was a culmination of many factors in my life, but you can’t always minimise the mental load you have with children, parents, jobs and other stress, so the training load has to fit into that.

How did you respond to having that knowledge?
I started to look at training as something which could be turned up and down in terms of volume, duration and intensity, so it could fit my recovery capacity.

My background is in change management and change processes behaviour design, so I applied that to my training.

What was the outcome?
Working with functional neurology, I researched how our nervous systems control our bodies and how we can use them to turn the power back on.

The gym where I was doing my rehabilitation was interested in my training methods and offered me a job as a personal trainer.

Soon I was attracting clients who also needed to find a new way to train. Most of my clients are women from their 30s onwards who start finding that what they’ve always done doesn’t work anymore: they’re getting more tired and are increasingly lacking in energy.

My sessions with them involved working with the nervous system: sensory exercises, working with eyes and inner eyes, stimulating the cranial nerve, jaw mobility, diaphragm stretch, tissue work in the abdominal area, as well as mobility and stability to get the body safe in movement. Then we progress to strength training.

What is the online offering?
I offer a range of programmes in Danish and – having just celebrated the 10th anniversary of my first digital programme – I’m now launching my signature Wingwoman programme in English.

My programmes offer small exercises – from just five minutes a day – which is a doable target. When everything is chaos you should still be able to manage this. A regular routine creates a domino effect because you have more energy and more strength, so you can do more.

Why is strength training so key for women?
There’s huge focus in the research community on sarcopenia – age-related muscle loss – being a problem for women, even younger women.

During the perimenopause, the brain’s metabolism can go down by up to 30 per cent, leading to a higher risk of cognitive disease and decreasing levels of oestrogen can lead to weight gain. Strength exercise helps by building muscle mass and increasing insulin sensitivity.

Research from Copenhagen University has found that after the age of 50, for example, the brain tissue which activates fast twitch muscle fibres start to deteriorate. Kettlebell training in different planes of motion can boost these fast twitch fibres.

If you could give one message to trainers working with women, what would it be?
Aim to focus more on strength training: fewer reps, longer pauses and get some stimulation of fast twitch muscle fibres going, for insurance against the effects of ageing.

Also, eat more real food! Exercise isn’t just about burning calories. Shift the perspective. Try to get people out of the diet mentality.

Many people resort to snacking, as they don’t tend to eat enough variety in their main meals. Women also tend to undereat protein, but research is showing us that it’s very important for our muscles, our brains, our bones and our overall longevity. If you eat more protein you’ll find you should no longer crave snacks in the afternoon.

Also don’t go low carb! Our most vital longevity resource is fast twitch muscle and to be able to get them to work you need carbs. When you feel full and energised you have more energy, feel stronger and want to work out. When you’re physically active you’re more likely to want foods which are good for you.

Women who are moderately active and weigh around 68kg typically need to consume about 2,200 calories a day, but most think they need to eat less. Energy deficit is a problem, you simply can’t thrive on 1,500 calories per day.

I teach people not to worry about eating. When they eat well they have energy to exercise and when they exercise they make better food choices.

About: Anna Bogdanova

Bogdanova has an academic background in psychology, exercise, physiology, exercise nutrition, behavioural design, modern pain theory and stress rehabilitation. She’s also the author of several bestselling books about strength training, and works as deputy director of EuropeActive’s Professional Standards Committee which sets standards for online training in Europe.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

HCM People: Anna Bogdanova

Founder, the Anna Bogdanova Strength Method

I give women the tools to experience how much power their bodies have

Published in Health Club Management 2023 issue 6

Tell us about your work
The Anna Bogdanova Strength Method is all about strength and power training which takes hormones and the nervous system into account.

It strengthens joints and ligaments, as well as increasing the elasticity of skin and connective tissue.

A mix of kettlebell exercises, neuromuscular training and gentle movement which is designed to recalibrate the nervous system, it’s completed in micro training sessions of just five minutes, (or more if the exerciser chooses). The programme is a move away from standard cardio-focused programmes which tend to overlook power.

Having worked with more than 16,000 Scandinavian women, I’ve witnessed huge improvements being made in strength, power and metabolic health by activating the nervous system and engaging dormant muscles.

What’s your core purpose?
I give women the tools to experience how much power their bodies have and create an environment for them to build self confidence and self mastery.

Instead of thinking about how they look, I teach them to focus on what they can accomplish with their body.

By training interoception (a lesser-known sense that helps us understand and feel what’s going on inside the body) with full body, cognitively challenging resistance training, isometrics and breathing exercises, it’s possible to create a feeling of less overwhelm, more drive and capability and improve body image in just a few minutes each day.

What’s your backstory?
I was an unsporty child who got obsessed with the gym in my later teenage years and ran into trouble trying to burn off more calories than I was eating, which led to me fainting after a class.

At that point I started eating more, got into lifting and bulking up. Although this made me feel strong and empowered, it coincided with a lot of stress in my life and I didn’t realise the training load I was putting on my body was stressing my system.

After a couple of years I collapsed and had a period of not wanting to go anywhere or see anyone. I couldn’t do my job and I couldn’t train and if I picked up a weight, I would immediately bloat. I couldn’t understand it.

After researching stress physiology, I discovered my body was responding to being overtrained. When our organism responds to something as if it’s a threat it starts to shut down. My situation was a culmination of many factors in my life, but you can’t always minimise the mental load you have with children, parents, jobs and other stress, so the training load has to fit into that.

How did you respond to having that knowledge?
I started to look at training as something which could be turned up and down in terms of volume, duration and intensity, so it could fit my recovery capacity.

My background is in change management and change processes behaviour design, so I applied that to my training.

What was the outcome?
Working with functional neurology, I researched how our nervous systems control our bodies and how we can use them to turn the power back on.

The gym where I was doing my rehabilitation was interested in my training methods and offered me a job as a personal trainer.

Soon I was attracting clients who also needed to find a new way to train. Most of my clients are women from their 30s onwards who start finding that what they’ve always done doesn’t work anymore: they’re getting more tired and are increasingly lacking in energy.

My sessions with them involved working with the nervous system: sensory exercises, working with eyes and inner eyes, stimulating the cranial nerve, jaw mobility, diaphragm stretch, tissue work in the abdominal area, as well as mobility and stability to get the body safe in movement. Then we progress to strength training.

What is the online offering?
I offer a range of programmes in Danish and – having just celebrated the 10th anniversary of my first digital programme – I’m now launching my signature Wingwoman programme in English.

My programmes offer small exercises – from just five minutes a day – which is a doable target. When everything is chaos you should still be able to manage this. A regular routine creates a domino effect because you have more energy and more strength, so you can do more.

Why is strength training so key for women?
There’s huge focus in the research community on sarcopenia – age-related muscle loss – being a problem for women, even younger women.

During the perimenopause, the brain’s metabolism can go down by up to 30 per cent, leading to a higher risk of cognitive disease and decreasing levels of oestrogen can lead to weight gain. Strength exercise helps by building muscle mass and increasing insulin sensitivity.

Research from Copenhagen University has found that after the age of 50, for example, the brain tissue which activates fast twitch muscle fibres start to deteriorate. Kettlebell training in different planes of motion can boost these fast twitch fibres.

If you could give one message to trainers working with women, what would it be?
Aim to focus more on strength training: fewer reps, longer pauses and get some stimulation of fast twitch muscle fibres going, for insurance against the effects of ageing.

Also, eat more real food! Exercise isn’t just about burning calories. Shift the perspective. Try to get people out of the diet mentality.

Many people resort to snacking, as they don’t tend to eat enough variety in their main meals. Women also tend to undereat protein, but research is showing us that it’s very important for our muscles, our brains, our bones and our overall longevity. If you eat more protein you’ll find you should no longer crave snacks in the afternoon.

Also don’t go low carb! Our most vital longevity resource is fast twitch muscle and to be able to get them to work you need carbs. When you feel full and energised you have more energy, feel stronger and want to work out. When you’re physically active you’re more likely to want foods which are good for you.

Women who are moderately active and weigh around 68kg typically need to consume about 2,200 calories a day, but most think they need to eat less. Energy deficit is a problem, you simply can’t thrive on 1,500 calories per day.

I teach people not to worry about eating. When they eat well they have energy to exercise and when they exercise they make better food choices.

About: Anna Bogdanova

Bogdanova has an academic background in psychology, exercise, physiology, exercise nutrition, behavioural design, modern pain theory and stress rehabilitation. She’s also the author of several bestselling books about strength training, and works as deputy director of EuropeActive’s Professional Standards Committee which sets standards for online training in Europe.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features