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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Everyone’s talking about...: Getting off the couch

Sitting is now the new smoking, but not enough people realise the true dangers of being sedentary. As Public Health England issues a rallying cry to get moving, what can our industry do to help?

Published in Health Club Management 2015 issue 4

E verybody Active, Every Day is what Public Health England is calling for in its recently published national framework, which aims to make physical activity the social norm. But for this to happen, there needs to be change in many areas: opportunities for exercise in the street and the workplace, more GP referrals, inspiring and inclusive school sport, public health messaging and national interventions. And the health club industry could also be part of the solution, if it’s willing to step up.

John Morgan, a GP who prescribes exercise above medication, argues that education is one of the main issues: “Much of the media messages lean towards diet for weight management. We need to change people’s mindset, so they realise weight isn’t just about what they eat but being physically active as well.”

One important change clubs could make would be to push the importance of being active over weight loss. Explain to disillusioned members that, even if the pounds are proving hard to shift, their lifestyle change will be benefiting their physical and mental health in many ways.

This is the approach ukactive is already adopting, trying to steer the focus away from obesity and towards physical activity. “Obesity has always been physical activity’s larger, more visible, headline-stealing companion. Yet Cambridge University research shows that physical inactivity is responsible for twice as many deaths as obesity,” says ukactive CEO David Stalker, who argues that current exercise guidelines are confusing and offputting, and that targeted and supportive public health messaging is needed to get people off the couch.

So what’s the best approach, and where does the health and fitness industry fit into all of this? Does a new ‘active every day’ culture have to start with schools, building the habit early, or perhaps with GPs recommending activity to patients? Do health clubs need to restructure their offering to appeal to non-gym goers, and do cities need to be designed to facilitate daily activity? We ask the experts for their thoughts...

Any ideas on how to push the PHE message? Email us: [email protected]

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Everyone’s talking about...: Getting off the couch

Sitting is now the new smoking, but not enough people realise the true dangers of being sedentary. As Public Health England issues a rallying cry to get moving, what can our industry do to help?

Published in Health Club Management 2015 issue 4

E verybody Active, Every Day is what Public Health England is calling for in its recently published national framework, which aims to make physical activity the social norm. But for this to happen, there needs to be change in many areas: opportunities for exercise in the street and the workplace, more GP referrals, inspiring and inclusive school sport, public health messaging and national interventions. And the health club industry could also be part of the solution, if it’s willing to step up.

John Morgan, a GP who prescribes exercise above medication, argues that education is one of the main issues: “Much of the media messages lean towards diet for weight management. We need to change people’s mindset, so they realise weight isn’t just about what they eat but being physically active as well.”

One important change clubs could make would be to push the importance of being active over weight loss. Explain to disillusioned members that, even if the pounds are proving hard to shift, their lifestyle change will be benefiting their physical and mental health in many ways.

This is the approach ukactive is already adopting, trying to steer the focus away from obesity and towards physical activity. “Obesity has always been physical activity’s larger, more visible, headline-stealing companion. Yet Cambridge University research shows that physical inactivity is responsible for twice as many deaths as obesity,” says ukactive CEO David Stalker, who argues that current exercise guidelines are confusing and offputting, and that targeted and supportive public health messaging is needed to get people off the couch.

So what’s the best approach, and where does the health and fitness industry fit into all of this? Does a new ‘active every day’ culture have to start with schools, building the habit early, or perhaps with GPs recommending activity to patients? Do health clubs need to restructure their offering to appeal to non-gym goers, and do cities need to be designed to facilitate daily activity? We ask the experts for their thoughts...

Any ideas on how to push the PHE message? Email us: [email protected]

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features