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features

Supplier showcase: Fisikal Limited

DiR Clubs – the largest fitness operator in Spain – appointed fisikal as its digital partner in 2019, with a 12 month plan for integration. As phase one comes to an end, we talk to Jordi Forns, co-director of fitness clubs at DiR, about why the brand committed to such a fundamental change

Published in Health Club Management 2020 issue 3

What was your brief to fisikal?
fisikal’s brief was to integrate with DIR’s existing systems and migrate a number of its services online to improve the operational efficiency of our personal trainer business and enhance the experience for both PTs and members.

We were operating a largely paper-based system which made it practically impossible, across multiple clubs, to accurately track and monitor how sessions were being sold, the number of sessions being sold, and which personal trainers were making the sales.

Introducing an online solution would also professionalise the service for our members, making it possible for them to access personal training plans, make appointments and pay for sessions, all independently, from a mobile device, instead of having to call the club and book through a very busy receptionist.

How has fisikal addressed your needs?
Phase one has extended way beyond supporting our personal training business, we’ve also introduced the fisikal online booking solution to our physiotherapy and nutrition advisory booking services.

The solution has been really well received by members and staff. Personal trainers are enjoying the fact that members can access their profile booking schedule online, then make a booking direct. Having these appointments drop into the diary is an absolute gift.

fisikal has been integrated with DiR’s bespoke business management system. How has that worked?
Our system is very complex and is managing 40 years of company history. It’s littered with nuances.

Thanks to fisikal’s flexible approach and perseverance, we’ve developed a bespoke solution that is fully integrated, delivers a seamless service to members and is easy for our staff to operate.

How have you found working with fisikal, day to day?
Great! fisikal is a truly valued partner that delivers as promised, on time and, as integrating a whole new digital solution across multiple sites is a hugely complicated process, it has been as painless as it could possibly be.

I love that fisikal has created a solution that adapts to our business and not the other way around.

What’s next for DiR and fisikal?
Phase two, starting now, sees the introduction of online personal training plans and access to a library of video exercises, as well as generic workouts and online payments.

To read the full interview with Jordi Forns, visit www.fisikal.com/press

For more information, email fisikal at [email protected]

Twitter:@fisikal

Facebook: fisikal

LinkedIn: linkedin.com/company/fisikal

Jordi Forns, DiR
"I love that fisikal has created a solution which adapts to our business and not the other way around" - Jordi Forns, DiR
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features

Supplier showcase: Fisikal Limited

DiR Clubs – the largest fitness operator in Spain – appointed fisikal as its digital partner in 2019, with a 12 month plan for integration. As phase one comes to an end, we talk to Jordi Forns, co-director of fitness clubs at DiR, about why the brand committed to such a fundamental change

Published in Health Club Management 2020 issue 3

What was your brief to fisikal?
fisikal’s brief was to integrate with DIR’s existing systems and migrate a number of its services online to improve the operational efficiency of our personal trainer business and enhance the experience for both PTs and members.

We were operating a largely paper-based system which made it practically impossible, across multiple clubs, to accurately track and monitor how sessions were being sold, the number of sessions being sold, and which personal trainers were making the sales.

Introducing an online solution would also professionalise the service for our members, making it possible for them to access personal training plans, make appointments and pay for sessions, all independently, from a mobile device, instead of having to call the club and book through a very busy receptionist.

How has fisikal addressed your needs?
Phase one has extended way beyond supporting our personal training business, we’ve also introduced the fisikal online booking solution to our physiotherapy and nutrition advisory booking services.

The solution has been really well received by members and staff. Personal trainers are enjoying the fact that members can access their profile booking schedule online, then make a booking direct. Having these appointments drop into the diary is an absolute gift.

fisikal has been integrated with DiR’s bespoke business management system. How has that worked?
Our system is very complex and is managing 40 years of company history. It’s littered with nuances.

Thanks to fisikal’s flexible approach and perseverance, we’ve developed a bespoke solution that is fully integrated, delivers a seamless service to members and is easy for our staff to operate.

How have you found working with fisikal, day to day?
Great! fisikal is a truly valued partner that delivers as promised, on time and, as integrating a whole new digital solution across multiple sites is a hugely complicated process, it has been as painless as it could possibly be.

I love that fisikal has created a solution that adapts to our business and not the other way around.

What’s next for DiR and fisikal?
Phase two, starting now, sees the introduction of online personal training plans and access to a library of video exercises, as well as generic workouts and online payments.

To read the full interview with Jordi Forns, visit www.fisikal.com/press

For more information, email fisikal at [email protected]

Twitter:@fisikal

Facebook: fisikal

LinkedIn: linkedin.com/company/fisikal

Jordi Forns, DiR
"I love that fisikal has created a solution which adapts to our business and not the other way around" - Jordi Forns, DiR
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

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App analysis

Check your form

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Profile

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Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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