Elevate news & features
Company profile
The UK's largest annual trade event dedicated to physical activity, health, and performance.. read more about Elevate
D2F had updated its brand styling to keep pace with
business growth. MD, John Lofting and operations
director, Matt Aynsley, explain the rationale
HCM issue 3 2024
Egym, which raised €207 million last year in new investment, continues to build its top team
with the appointment of former Technogym MD, Steve Barton, as country director for the UK.
news •
21 Mar 2024
The legendary and much-loved CEO has forged a stellar career in finance and development, creating facilities that are changing lives and driving regeneration. She talks to Kate Cracknell
HCM issue 1 2024
Creating great fitness spaces requires product knowledge, inspiration and an understanding of the psychology of exercise. We ask the experts about their creative process
HCM issue 11 2023
The CEO of holistic wellness app Centr – founded by actor Chris Hemsworth – tells us about its new Hyrox partnership and move into the equipment market
HCM issue 11 2023
Equinox, has appointed a Health Advisory Board of top medical experts and academics to
“define new frontiers in the science and health optimisation for the next generation.”
news •
15 Dec 2023
ServiceSport UK has partnered with cutting
edge outfit, Upholstery2u, to expand its
upholstery repair services, enabling operators
to keep their gyms in perfect working order
HCM issue 10 2023
The CEO of Everlast Gyms tells us about the launch of a new 37,000sq ft flagship site in Gateshead and how it will support the brand’s global expansion
HCM issue 10 2023
The Maybourne Hotel Group – manager of iconic global hotels including Claridges, The Berkeley
and The Connaught – has partnered with wellness technology company Virtusan to enhance its
guests' wellbeing.
news •
17 Nov 2023
Village Health and Wellness Clubs has put Speedflex Blade at the centre of its new HIIT concept
HCM issue 9 2023
The co-founders of Studio Society talk about taking immersive fitness global and how their new CoverMe app is connecting group-ex instructors to work
HCM issue 9 2023
Xplor Gym’s open software is empowering fitness clubs to unlock new opportunities for growth, says James Barter
HCM issue 7 2023
Weight loss drugs are hitting the mainstream, with pilot programmes underway. Liz Terry examines the threats and opportunities this creates for the sector
HCM issue 6 2023
Whoop has launched its new Strength Trainer feature, allowing members to
measure strength training exercises and assess the impact of muscular load.
news •
15 May 2023
Elevate is the leading UK trade show for physical activity, showcasing the latest
innovations and technology across the sport, sports therapy and fitness sectors.
promotion •
04 May 2023
There’s never been a better time for fitness professionals to step into the gaps left by public health, says the CEO of Body by Definition
HCM issue 4 2023
Clive Ormerod and Aimee Arana explain the shared purpose behind the new partnership between Les Mills and Adidas to inspire more consumers to exercise
HCM issue 3 2023
The industry is reinventing ‘love brands’ to unlock new growth opportunities, as Kath Hudson discovered
HCM issue 2 2023
Designers and suppliers share thoughts and inspiration for your refurbishment
HCM issue 2 2023
Registration is now open for Elevate, the largest UK trade show dedicated to fitness, sport
and physical activity.
promotion •
08 Mar 2023
Les Mills and Adidas have announced a partnership to provide omnifitness workouts to Gen-Zers
in-club, at home and via events.
news •
15 Feb 2023
Central YMCA has partnered with Fisikal to digitise its festive promotions
HCM issue 11 2022
UK Active’s Digital Futures initiative is reaping significant rewards for operators
HCM issue 11 2022
Fisikal has been appointed by Ezdihar Sport to deliver an unrivalled digital member experience for its Evox gyms
HCM issue 10 2022
Warner Bros. Discovery Sports (WBD Sports) and metaverse services provider Infinite Reality
have
entered into a multi-year agreement that will deliver new immersive and interactive metaverse
experiences to sports fans.
news •
07 Nov 2022
Funxtion, the leading B2B digital fitness content SaaS platform company, and CycleMasters,
the best in direct-to-consumer indoor virtual cycling experiences, are joining forces to
help gym operators elevate their member experience.
promotion •
27 Oct 2022
Live Active Leisure commissioned Matrix to transform the sports hall at Bell’s Sports Centre into an impressive 126-station gym
HCM issue 9 2022
Armah Sports CEO introduces his new smart club, B_fit, which uses AI, VR and Amazon Alexa
Fit Tech issue 1 2023
The use of percussive and vibrating massage kit can speed recovery and improve health outcomes for members
HCM issue 8 2022
ABC Trainerize is a member engagement mobile app and software platform that allows coaches and ...
FIBO pursues the vision of a strong and healthy society and as a global network ...