master franchise news & features
Viva Leisure’s CEO on global growth and redefining revenue generation
HCM issue 4 2026
The president of Club Pilates outlines plans for expansion and explains the launch of the athletic-based Circuit concept
HCM issue 2 2026
The CEO of Fit House of Brands has been busy rescuing and reimagining the company’s flagship brand, F45. He talks to Liz Terry
HCM issue 1 2026
The industry veterans are gearing up to launch a longevity concept franchise called Zenergie, as Kath Hudson reports
HCM issue 7 2025
The co-founder of Anytime Fitness talks about building Self Esteem Brands and his partnership with Dave Mortensen
HCM issue 6 2025
The franchise segment is a fast moving and dynamic part of the industry. Kath Hudson rounds up some of the major deals and developments of the last 12 months, including former Xponential Fitness CEO, Anthony Geisler, arriving back on the scene.
HCM Handbook 2025
As European fitness businesses head to the FIBO 2025 in Germany, Kath Hudson rounds up some of the key deals that have happened across Europe during the past year
HCM issue 3 2025
Boutique fitness software platform, Xplor Mariana Tek, has launched a suite of franchise
management software tools, built in collaboration with its franchise partners.
news •
21 Jan 2025
Some of the biggest players in the global fitness, health and wellness industry are embracing franchising to achieve their growth ambitions. Kath Hudson rounds up recent activity
HCM Handbook 2024
Snap Fitness is seeking a new investor to help achieve its goal of 35 per cent growth by 2028. We talk to the CEO of Lift Brands, to find out more
HCM issue 4 2024
As Xponential buys two new brands, Kate Cracknell talks to the CEO about keeping the portfolio on track and optimising the opportunity
HCM issue 11 2023
The president and co-founder of Self Esteem Brands tells Kate Cracknell the company is aiming to get to 10,000 locations in the next five years
HCM issue 7 2023
We hear about LifeFit Group’s ambitious plans and preparations for a sale from Oaktree Capital Management
HCM issue 3 2023
Boutique studio UBX Boxing and Strength has partnered with Warner Bros. Pictures (ANZ –
Australia and New Zealand) on a Workout Like Creed fitness campaign based around the
upcoming cinema release of fight movie Creed III.
news •
20 Feb 2023
The CEO of Jetts Fitness Australia talks to Kate Cracknell about leading the recent MBO and the company’s plans for expansion driven by their culture of love
HCM issue 10 2022
Fit+ is aiming to operate at least 1,000 clubs by 2027. The staffless gym franchise currently
has 208
studios across 19 countries, but with master franchise licenses granted in Asia and the USA, is
planning to roll out facilities in these territories, as well as others, over the next five years.
news •
14 Nov 2022
The fitness entrepreneur and founder of Circuit Society tells us how he plans to bring a new style of neighbourhood-based micro studios to the market
HCM issue 6 2022
Fitness franchise companies are making deals and reporting brisk business. Kath Hudson finds out more
HCM Handbook 2022
As énergie Fitness ramps up its global expansion plans,
international development director, Rod Hill, explains
why he believes the multi-fitness concept is irresistible
HCM issue 2 2022
Body Fit Training (BFT), the Australian fitness franchise, has successfully defended a court
action brought by F45 in the Australian Federal Court.
news •
15 Feb 2022
Boxing franchise, UBX, has ambitions to do for boxing what franchise F45 has done for functional training
HCM issue 1 2022
The Amsterdam-based duo explain their plans for growing the Urban Gym Group using a counter-cyclical investment strategy and multiple brands, while also holding the Benelux master franchise agreement for TRIB3
HCM issue 10 2021
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll-
out of all projected clubs with Énergie Fitness Iberia over the next seven years.
product innovation •
04 Jan 2021
The chair of énergie and vice chair of BMF on bringing together indoor, outdoor, online and VR fitness
HCM issue 10 2020
New operators are queuing up to enter the booming
franchise market. Tom Walker reports
HCM Handbook 2019
David Minton reports from California on
the latest fitness concepts
HCM issue 5 2018
Could you lead the commoditisation of the spa industry in the UK? Massage Heights is looking for international expansion partners.
HCM issue 6 2016
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