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Sexual wellness enters the mainstream with the launch of new Lover app

By
We want to do for sexual health what apps like Calm and Headspace have done for mental health
– Jas Bagnieswki

A personalised sexual wellness app has been launched with the aim of improving people’s sex lives.

Called Lover, the San Francisco-based start-up is aiming to take the taboo out of sexual wellness and stand out from rivals by providing practical, science-based strategies customised to each user’s sexual type.

“We want to do for sexual health what apps like Calm and Headspace have done for mental health – empower users, start a new conversation and move the subject into the mainstream,” says Jas Bagnieswki, co-founder and CEO.

In addition to Bagnieswki, Lover’s other two founders are CMO Nick Pendle, a British entrepreneur who founded Eve Sleep plc, and Stanford psychologist Dr Britney Blair, who works as chief science officer. Blair is board-certified in sexual medicine and the founder of Northern California’s largest independent sexual health clinic.

Lover provides guidance in the form of video and audio content, plus exercises, games and a sexual profiling tool developed by Blair with a team of sexual medicine experts. This identifies users as one of 12 common sexual types to customise advice.

"People are hungry for better guidance on their sex lives, using knowledge based on the latest scientific research," says Blair.

The start-up has announced a US$5m seed round led by Lerer Hippeau. Additional investors include Sean Rad, co-founder of Tinder; Manta Ray Ventures; Global Founders Capital; Fabrice Grinda and Jose Marin.

"As other areas of wellbeing, like mental health, shake off their stigma and enter the mainstream, we believe that sexual wellness is a natural extension of the conversation," says Ben Lerer, managing partner of Lerer Hippeau.

Lover has a basic version free to download, a premium monthly subscription costing US$59.99 (£48, €54) per year, or a standard subscription for US$9.99 (€9, £8) per month. The app is available on iOS, with Android to follow.

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News

Sexual wellness enters the mainstream with the launch of new Lover app

By
We want to do for sexual health what apps like Calm and Headspace have done for mental health
– Jas Bagnieswki

A personalised sexual wellness app has been launched with the aim of improving people’s sex lives.

Called Lover, the San Francisco-based start-up is aiming to take the taboo out of sexual wellness and stand out from rivals by providing practical, science-based strategies customised to each user’s sexual type.

“We want to do for sexual health what apps like Calm and Headspace have done for mental health – empower users, start a new conversation and move the subject into the mainstream,” says Jas Bagnieswki, co-founder and CEO.

In addition to Bagnieswki, Lover’s other two founders are CMO Nick Pendle, a British entrepreneur who founded Eve Sleep plc, and Stanford psychologist Dr Britney Blair, who works as chief science officer. Blair is board-certified in sexual medicine and the founder of Northern California’s largest independent sexual health clinic.

Lover provides guidance in the form of video and audio content, plus exercises, games and a sexual profiling tool developed by Blair with a team of sexual medicine experts. This identifies users as one of 12 common sexual types to customise advice.

"People are hungry for better guidance on their sex lives, using knowledge based on the latest scientific research," says Blair.

The start-up has announced a US$5m seed round led by Lerer Hippeau. Additional investors include Sean Rad, co-founder of Tinder; Manta Ray Ventures; Global Founders Capital; Fabrice Grinda and Jose Marin.

"As other areas of wellbeing, like mental health, shake off their stigma and enter the mainstream, we believe that sexual wellness is a natural extension of the conversation," says Ben Lerer, managing partner of Lerer Hippeau.

Lover has a basic version free to download, a premium monthly subscription costing US$59.99 (£48, €54) per year, or a standard subscription for US$9.99 (€9, £8) per month. The app is available on iOS, with Android to follow.

More news
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iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant investment, worth US $200m, from Pamplona Capital Management.
David Lloyd Leisure (DLL) has announced the launch of David Lloyd Clubs @Home to engage members during the coronavirus closure.
Fitness giant Technogym will enable club operators to offer at-home training and coaching services to members remotely via its Mywellness Cloud platform.
Fitness tech firm Motosumo has launched a new service, allowing gym operators to deliver HIIT group workouts and indoor cycling classes to their members' living rooms.
Life Fitness has launched a series of at-home on-demand workouts to keep users active in the wake of the coronavirus.
A live workout streamed on YouTube, which looks to help keep families active during the coronavirus outbreak, has gone global.
GymAware, a fitness equipment company based in Australia, has created Flex, a tracking device that collects performance data from weight training.
Life Fitness has partnered with Digital Coach to launch at-home on-demand workouts to keep users active in the wake of the coronavirus.
Technology firm Purple WiFi has launched a live data website, offering a real-time, visual representation of the effects of the COVID-19 (Coronavirus) pandemic on leisure industry sectors globally.
Unlimitech, a tech startup linked to University of Cambdrige, is looking to bring to market a face mask capable of recording and tracking the user's exercise data.
Fitness equipment giant Life Fitness has signed a deal to make Samsung Galaxy Watch devices compatible with a full line of premium Life Fitness cardio equipment.
US country music singer Carrie Underwood is dipping her toe in the fitness industry, with the launch of a fitness app which she says will ultimately form part of a "holistic wellness platform".
MYE Technologies, a US-based tech company specialising in fitness equipment, is set to launch a new body scanner.
Tech firm Eight Sleep, which markets itself as "the world's first sleep fitness company", has signed a deal with NBA star Danny Green which will see the basketball player become an investor and ambassador for the company.
Vedere Ventures has announced today (4 March) that it is investing in new global fitness data platform fitNdata.
Luxury tech innovator, Immersive Gym, has launched an augmented fitness environment which “intelligently uses technology” to transform static workouts into real-time journeys, without wearables.
Budget hotel operator Premier Inn has officially signed a nationwide partnership with online fitness marketplace Hussle, which will see all Premier Inn guests gain access to Hussle's network of gyms.
Amir Alroy, co-founder of Israeli wellness innovation hub, Welltech1, and Ömer Isvan, president of Servotel Corporation, have been announced as co-chairs of the Global Wellness Summit 2020, which will be held in Tel Aviv, Israel from 10-13 November 2020.
Indoor cycling brand Flywheel is to discontinue its Flywheel At Home subscription service after settling a legal case with rival Peloton.
Wattbike has announced a new partnership with indoor cycling innovator Intelligent Cycling that will see the creation of a 'truly smart, connected' indoor cycling experience.
Pulse Fitness has created TRAKK, a new fitness app that it claims will transform the way that gym operators and members track their journeys.
Technogym's connected cardio equipment is now compatible with Samsung Galaxy Watch Active2.
Rising workplace stress among employees has led companies to increase their investment in incentives as rewards, with wearable fitness gadgets among the most popular corporate perks.

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Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profiles
Company profile: Healthcheck Services Ltd
Here at Healthcheck Services, we want to empower you, your clients & your staff to ...
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Directory
Fitness equipment
TRX Training: Fitness equipment
Locking solutions
Monster Padlocks: Locking solutions
Software
Book4Time Inc: Software
Spa software
ResortSuite: Spa software
Direct debit solutions
Harlands Group: Direct debit solutions
Diary dates
03-05 Aug 2020
Raffles City Convention Centre, Singapore
30 Sep 2020
Exhibition Centre Cologne, Cologne, Germany
01-04 Oct 2020
Exhibition Centre, Cologne, Germany
07 Oct 2020
Palais Brongniart, Paris, France
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