GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window
Life Fitness (UK) Ltd | Fit Tech promotion
Life Fitness (UK) Ltd | Fit Tech promotion
Life Fitness (UK) Ltd | Fit Tech promotion
FIT TECH News

Trib3’s Kevin Yates named Entrepreneur of Year at Great British Entrepreneur Awards

By
Kevin Yates, founder and CEO of Trib3, has been awarded Entrepreneur of the Year at the Great British Entrepreneur Awards
He was one of eight entrepreneurs across the UK to win this accolade in the health and beauty group, which includes fitness
Yates’ ambition has seen Trib3 expand into five territories so far, but he has ten in his sights, including the US
Trib3 recently gained further investment from Urban Gym Group’s co-CEO and Trib3 non-executive director Jordy Kool and Tribute Holdings

Kevin Yates, founder and CEO of Trib3 has been awarded Entrepreneur of the Year in the Great British Entrepreneur Awards. He joins eight other winners in the health and beauty section, which includes the fitness industry.

"It’s fantastic that entrepreneurs building a healthier, fitter future are getting recognised like this," Yates told HCM. "Hopefully this helps shine another spotlight on the fitness sector, so we can get more government support to help operators of all shapes and sizes remain resilient in the face of rising costs so we can continue to keep our communities active.

“I'm delighted to have been recognised and even more so that the fitness industry has been recognised. The award this year has considered innovation and ingenuity in the face of an extremely turbulent and challenging economic climate, which is so important, as the consumer landscape of our industry has also really evolved since the start of the pandemic.

"It hasn't been an easy couple of years for any of us," said Yates, "so I'm super proud to lead a team that has continued to be agile and innovate around pricing strategy, gamification and experience for our customers – this award is recognition of all they do and our franchise partners who are in this with us helping people across the world to be active and enjoy being so.

"A huge thank you to everyone who voted and the team at GBEA and Starling Bank,” he said.

Trib3’s HIIT boutique fitness franchise is now present in five territories: UK, Spain, Netherlands, Ireland and Finland, but Yates is ambitious and pushing hard for European growth, signing a multi-site development deal for Greece and Cyprus earlier this year.

Trib3 is also looking to expand in the Netherlands and acquired both Round11 boutique studios in Amsterdam, which will rebrand under Trib3. Urban Gym Group operates Trib3 for the Benelux territory, which includes the Netherlands.

Recently, Jordy Kool, non-executive director at Trib3 since Q3 2021, and chairman and owner at Urban Gym Group, increased his stake in the boutique franchise brand through his own investment company Iron Asset Management.

“Since joining the TRIB3 board almost a year ago I have seen first-hand the capabilities of the team and the strategy behind the brand which has been a huge factor in its rapid growth,” said Kool at the time. “I’m delighted to be a part of this fantastic board and to be able to help drive the next phase of international expansion and to be investing alongside the Fisher family.”

The Fisher family owns Tribute Holdings – Allan Fisher, founder of Holmes Place, and Jonathan Fisher, who grew the company into a pan-European operation – which, during the same funding round, invested more capital into Trib3 in support of worldwide growth. Trib3 is now aiming to be in more than 100 locations across ten international territories including the US.

“Trib3 is a unique brand with an unrivalled customer experience, and we're so fortunate to have the backing of a world-class board and team of investors,” said Yates. “I'm really excited with what’s to come in this next stage of growth as we continue to expand across Europe and get ready for our US entry.”

While Trib3 expands in the physical world, it is also seeking to make its mark in the metaverse on The Sandbox. Working with OliveX, Trib3’s HIIT workouts and group fitness classes will be delivered in the digital world where a gamified approach will reward users with digital Dose tokens, which can be spent in the metaverse on items such as NFTs or branded apparel.

More fit tech news
Black Friday, which falls on 25 November, will be one of the busiest retail days of 2022, marking the start ...
news • 24 Nov 2022
Kevin Yates, founder and CEO of Trib3 has been awarded Entrepreneur of the Year in the Great British Entrepreneur Awards. ...
news • 23 Nov 2022
A list of 250 of the UK’s most popular gyms on Instagram has crowned Psycle in Oxford Circus the most ...
news • 23 Nov 2022
Sport for Health, a collaboration between The World Health Organization (WHO), FIFA and Qatar’s Ministry of Public Health, has released ...
news • 22 Nov 2022
Google’s Health Connect is now accessible to the public in beta mode and can be downloaded from Google Play. The ...
news • 18 Nov 2022
Connected rowing company Ergatta has released a new gaming experience called Vortex which has been designed to 'level the virtual ...
news • 17 Nov 2022
Resort developer and operator Kerzner International has announced its new wellbeing- and fitness-centric hospitality brand Siro is launching in Dubai ...
More HCM news
Fit+ is aiming to operate at least 1,000 clubs by 2027. The staffless gym franchise currently has 208 studios across ...
news • 14 Nov 2022
Corporate wellbeing platform Gympass has released a new report called The State of Work-Life Wellness. After surveying over 9,000 employees ...
news • 09 Nov 2022
Politicians in the UK are taking part in a physical activity challenge hosted by UK Active and Myzone. The friendly ...
news • 07 Nov 2022
Warner Bros. Discovery Sports (WBD Sports) and metaverse services provider Infinite Reality have entered into a multi-year agreement that will ...
news • 07 Nov 2022
The internationally-recognised sporting goods exhibition Sports and Fitness Taiwan (TaiSPO) will return on 22-25 March 2023. The event will be ...
promotion • 03 Nov 2022
Funxtion, the leading B2B digital fitness content SaaS platform company, and CycleMasters, the best in direct-to-consumer indoor virtual cycling experiences, ...
promotion • 27 Oct 2022
More than 5,000 exercisers turned out for Les Mills Live London recently, making it one of the largest group exercise ...
news • 25 Oct 2022
Virtuagym and benchmarking experts, Fitness KPI, have launched a new integration for UK health club operators. In addition to Virtuagym’s ...
news • 19 Oct 2022
The Brand Xchange Agency, a new Web 3.0 consultancy looking to develop business in the health, fitness and wellness market ...
news • 18 Oct 2022
Lululemon has released a new digital service, Lululemon Studio, for which the prerequisite to join is owning a Mirror fitness ...
news • 17 Oct 2022
Fiit has teamed up with Concept2 to launch Fiit Row, its first connected rowing programme in response to the growing ...
news • 12 Oct 2022
Keiser has announced the release of an all-new version of its popular M Series cardio app. Suitable for users ranging ...
product innovation • 11 Oct 2022
In a bid to better connect members to trainers and vice versa, Fitness First UK has integrated Fisikal’s world class ...
promotion • 11 Oct 2022
Onvy HealthTech has launched the AI Health Coach, an AI-powered app-based platform, with its roots in preventative healthcare, that's designed ...
news • 10 Oct 2022
Fitness aggregator Hussle has partnered with office space provider IWG – the company behind brands such as BizDojo, Regis and Open ...
news • 10 Oct 2022
Paris-based Kinomap, an interactive training app for indoor cycling, running, and rowing, has acquired Outside Interactive, a video simulation tech ...
news • 07 Oct 2022
Xponential Fitness has entered a five-year licensing agreement with Princess Cruises that gives guests access to its boutique fitness classes ...
news • 07 Oct 2022
Myzone is exploring Web3 and metaverse possibilities through a partnership with digital fitness company OliveX. The tie-up will provide a ...
news • 06 Oct 2022
Centred Wellness – a travel and lifestyle platform connecting members with health and wellness services and products – has acquired ...
news • 04 Oct 2022
Korean scientists have developed a dynamic way of adjusting the difficulty of video games – by estimating the players' emotions ...
news • 03 Oct 2022
Mobility app Pliability has integrated with digital health and fitness tracker Whoop to create a smart, personalised tool that helps ...
news • 30 Sep 2022
Therabody has launched eight product innovations and closed a growth equity round with backing reaching US$165m. The investment was led ...
news • 28 Sep 2022
Leading software company Fitronics has launched an all-new website featuring its leading sports and fitness technology brands; The Retention People ...
promotion • 27 Sep 2022
Your most expensive purchase is gym equipment, so if you aren’t getting real value out of it then your business ...
promotion • 23 Sep 2022
More fit tech news
In a bid to better connect members to trainers and vice versa, Fitness First UK has integrated Fisikal’s world class personal training functionality into its digital ecosystem.
Funxtion, the leading B2B digital fitness content SaaS platform company, and CycleMasters, the best in direct-to-consumer indoor virtual cycling experiences, are joining forces to help gym operators elevate their member experience.
Pyramids Centre enhanced thanks to Technogym, BH Live & Portsmouth City Council
Technogym
H Live has grown rapidly since 2010, operating leisure sites, sports and entertainment venues across Dorset, Hampshire and London. Read more
Trainerize is the fitness club software making fitness accessible by empowering fitness businesses worldwide to ...
Gympass is a corporate wellbeing platform that ignites and fuels every journey to feel good....
trade associations
Flooring
Salt therapy products
On demand
In a bid to better connect members to trainers and vice versa, Fitness First UK has integrated Fisikal’s world class personal training functionality into its digital ecosystem.
Funxtion, the leading B2B digital fitness content SaaS platform company, and CycleMasters, the best in direct-to-consumer indoor virtual cycling experiences, are joining forces to help gym operators elevate their member experience.
Trainerize is the fitness club software making fitness accessible by empowering fitness businesses worldwide to ...
Gympass is a corporate wellbeing platform that ignites and fuels every journey to feel good....
Pyramids Centre enhanced thanks to Technogym, BH Live & Portsmouth City Council
Technogym
H Live has grown rapidly since 2010, operating leisure sites, sports and entertainment venues across Dorset, Hampshire and London. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
trade associations
Flooring
Salt therapy products
On demand

features

Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
More features
FIT TECH News

Trib3’s Kevin Yates named Entrepreneur of Year at Great British Entrepreneur Awards

By
Kevin Yates, founder and CEO of Trib3, has been awarded Entrepreneur of the Year at the Great British Entrepreneur Awards
He was one of eight entrepreneurs across the UK to win this accolade in the health and beauty group, which includes fitness
Yates’ ambition has seen Trib3 expand into five territories so far, but he has ten in his sights, including the US
Trib3 recently gained further investment from Urban Gym Group’s co-CEO and Trib3 non-executive director Jordy Kool and Tribute Holdings

Kevin Yates, founder and CEO of Trib3 has been awarded Entrepreneur of the Year in the Great British Entrepreneur Awards. He joins eight other winners in the health and beauty section, which includes the fitness industry.

"It’s fantastic that entrepreneurs building a healthier, fitter future are getting recognised like this," Yates told HCM. "Hopefully this helps shine another spotlight on the fitness sector, so we can get more government support to help operators of all shapes and sizes remain resilient in the face of rising costs so we can continue to keep our communities active.

“I'm delighted to have been recognised and even more so that the fitness industry has been recognised. The award this year has considered innovation and ingenuity in the face of an extremely turbulent and challenging economic climate, which is so important, as the consumer landscape of our industry has also really evolved since the start of the pandemic.

"It hasn't been an easy couple of years for any of us," said Yates, "so I'm super proud to lead a team that has continued to be agile and innovate around pricing strategy, gamification and experience for our customers – this award is recognition of all they do and our franchise partners who are in this with us helping people across the world to be active and enjoy being so.

"A huge thank you to everyone who voted and the team at GBEA and Starling Bank,” he said.

Trib3’s HIIT boutique fitness franchise is now present in five territories: UK, Spain, Netherlands, Ireland and Finland, but Yates is ambitious and pushing hard for European growth, signing a multi-site development deal for Greece and Cyprus earlier this year.

Trib3 is also looking to expand in the Netherlands and acquired both Round11 boutique studios in Amsterdam, which will rebrand under Trib3. Urban Gym Group operates Trib3 for the Benelux territory, which includes the Netherlands.

Recently, Jordy Kool, non-executive director at Trib3 since Q3 2021, and chairman and owner at Urban Gym Group, increased his stake in the boutique franchise brand through his own investment company Iron Asset Management.

“Since joining the TRIB3 board almost a year ago I have seen first-hand the capabilities of the team and the strategy behind the brand which has been a huge factor in its rapid growth,” said Kool at the time. “I’m delighted to be a part of this fantastic board and to be able to help drive the next phase of international expansion and to be investing alongside the Fisher family.”

The Fisher family owns Tribute Holdings – Allan Fisher, founder of Holmes Place, and Jonathan Fisher, who grew the company into a pan-European operation – which, during the same funding round, invested more capital into Trib3 in support of worldwide growth. Trib3 is now aiming to be in more than 100 locations across ten international territories including the US.

“Trib3 is a unique brand with an unrivalled customer experience, and we're so fortunate to have the backing of a world-class board and team of investors,” said Yates. “I'm really excited with what’s to come in this next stage of growth as we continue to expand across Europe and get ready for our US entry.”

While Trib3 expands in the physical world, it is also seeking to make its mark in the metaverse on The Sandbox. Working with OliveX, Trib3’s HIIT workouts and group fitness classes will be delivered in the digital world where a gamified approach will reward users with digital Dose tokens, which can be spent in the metaverse on items such as NFTs or branded apparel.

More fit tech news
Black Friday, which falls on 25 November, will be one of the busiest retail days of 2022, marking the start ...
news • 24 Nov 2022
Kevin Yates, founder and CEO of Trib3 has been awarded Entrepreneur of the Year in the Great British Entrepreneur Awards. ...
news • 23 Nov 2022
A list of 250 of the UK’s most popular gyms on Instagram has crowned Psycle in Oxford Circus the most ...
news • 23 Nov 2022
Sport for Health, a collaboration between The World Health Organization (WHO), FIFA and Qatar’s Ministry of Public Health, has released ...
news • 22 Nov 2022
Google’s Health Connect is now accessible to the public in beta mode and can be downloaded from Google Play. The ...
news • 18 Nov 2022
Connected rowing company Ergatta has released a new gaming experience called Vortex which has been designed to 'level the virtual ...
news • 17 Nov 2022
Resort developer and operator Kerzner International has announced its new wellbeing- and fitness-centric hospitality brand Siro is launching in Dubai ...
More HCM news
Fit+ is aiming to operate at least 1,000 clubs by 2027. The staffless gym franchise currently has 208 studios across ...
news • 14 Nov 2022
Corporate wellbeing platform Gympass has released a new report called The State of Work-Life Wellness. After surveying over 9,000 employees ...
news • 09 Nov 2022
Politicians in the UK are taking part in a physical activity challenge hosted by UK Active and Myzone. The friendly ...
news • 07 Nov 2022
Warner Bros. Discovery Sports (WBD Sports) and metaverse services provider Infinite Reality have entered into a multi-year agreement that will ...
news • 07 Nov 2022
The internationally-recognised sporting goods exhibition Sports and Fitness Taiwan (TaiSPO) will return on 22-25 March 2023. The event will be ...
promotion • 03 Nov 2022
Funxtion, the leading B2B digital fitness content SaaS platform company, and CycleMasters, the best in direct-to-consumer indoor virtual cycling experiences, ...
promotion • 27 Oct 2022
More than 5,000 exercisers turned out for Les Mills Live London recently, making it one of the largest group exercise ...
news • 25 Oct 2022
Virtuagym and benchmarking experts, Fitness KPI, have launched a new integration for UK health club operators. In addition to Virtuagym’s ...
news • 19 Oct 2022
The Brand Xchange Agency, a new Web 3.0 consultancy looking to develop business in the health, fitness and wellness market ...
news • 18 Oct 2022
Lululemon has released a new digital service, Lululemon Studio, for which the prerequisite to join is owning a Mirror fitness ...
news • 17 Oct 2022
Fiit has teamed up with Concept2 to launch Fiit Row, its first connected rowing programme in response to the growing ...
news • 12 Oct 2022
Keiser has announced the release of an all-new version of its popular M Series cardio app. Suitable for users ranging ...
product innovation • 11 Oct 2022
In a bid to better connect members to trainers and vice versa, Fitness First UK has integrated Fisikal’s world class ...
promotion • 11 Oct 2022
Onvy HealthTech has launched the AI Health Coach, an AI-powered app-based platform, with its roots in preventative healthcare, that's designed ...
news • 10 Oct 2022
Fitness aggregator Hussle has partnered with office space provider IWG – the company behind brands such as BizDojo, Regis and Open ...
news • 10 Oct 2022
Paris-based Kinomap, an interactive training app for indoor cycling, running, and rowing, has acquired Outside Interactive, a video simulation tech ...
news • 07 Oct 2022
Xponential Fitness has entered a five-year licensing agreement with Princess Cruises that gives guests access to its boutique fitness classes ...
news • 07 Oct 2022
Myzone is exploring Web3 and metaverse possibilities through a partnership with digital fitness company OliveX. The tie-up will provide a ...
news • 06 Oct 2022
Centred Wellness – a travel and lifestyle platform connecting members with health and wellness services and products – has acquired ...
news • 04 Oct 2022
Korean scientists have developed a dynamic way of adjusting the difficulty of video games – by estimating the players' emotions ...
news • 03 Oct 2022
Mobility app Pliability has integrated with digital health and fitness tracker Whoop to create a smart, personalised tool that helps ...
news • 30 Sep 2022
Therabody has launched eight product innovations and closed a growth equity round with backing reaching US$165m. The investment was led ...
news • 28 Sep 2022
Leading software company Fitronics has launched an all-new website featuring its leading sports and fitness technology brands; The Retention People ...
promotion • 27 Sep 2022
Your most expensive purchase is gym equipment, so if you aren’t getting real value out of it then your business ...
promotion • 23 Sep 2022
More fit tech news