Fitness equipment giant Technogym is entering the home fitness market with the launch of Technogym Live, a digital platform offering gym-goers the option to take part in classes at home.
Content will be created in collaboration with Technogym’s operator partners, with London’s 1Rebel, Virgin Active Revolution Milan and Rumble in NYC already signed up.
Looking to tap into the market, which has seen the likes of Peloton become hugely successful, Technogym revealed it will launch a new range of home exercise equipment to accompany the service, including a bike, treadmill and rowing machine - all will feature the new console.
"The platform will enable end-users to enjoy the best fitness trainers' classes – at home, at work or in hotels – on smart bikes, rowers or treadmills," said Technogym.
"From the Technogym Live equipment console users will be able to join live streaming classes with their favourite celebrity trainer or choose their class, based on trainer, music, duration and language from the comprehensive on-demand library.
"Classes are developed for different levels, to meet different training objectives and music styles.
"It will also allow operators to stream their club or studio classes to their members at home."
Nerio Alessandri, president and founder, said the launch of Technogym Live represents a "key stage of the industry’s growth and development journey".
"In the last 35 years innovation has always been Technogym's priority for the industry’s growth, to create unique and irresistible experiences for end users and to guarantee value for operators," he explained.
"We are the only company featuring an ecosystem, made of innovative technology, Italian design, services and engaging contents."
Technogym made the announcement as it reported its financial results for 2018.
Consolidated revenue reached €634m (£546m) during the year, an 8 per cent increase on the year before. Ebitda was up 12 per cent at €134m (£115m), yielding profits of €93m - a 53 per cent increase on 2017.
Read our interview with Nerio Alessandri in the latest issue of HCM magazine on digital turning pages here and online here.
