The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
FIT TECH News

Speedflex breaks into the at-home market with the Speedflex Blade

By
Speedflex has introduced the Speedflex Blade for at-home HIIT training
Footballing ambassadors Alan Shearer and Dion Dublin supported the Blade’s launch
Product is suitable for people of all abilities due to isokinetic piston technology
As exercises are concentric only, muscular damage and soreness is minimised
The Speedflex Blade users get the excitement and exhilaration they would get through a trainer led class at their fingertips, to tap into anytime, Paul Ferris, CEO and co-founder of Speedflex
Credit: Speedflex
The Speedflex Blade users get the excitement and exhilaration they would get through a trainer led class at their fingertips, to tap into anytime
– Paul Ferris, CEO and co-founder of Speedflex

Speedflex has introduced at-home workout machine Speedflex Blade. The product was launched with the support of former footballers Alan Shearer – who is also a co-founder of the company – and Dion Dublin.

The new system is designed to bridge the gap between gym floor workouts and personal training and is safe for users of any fitness level to use due to its isokinetic piston technology which ensures there is only ever a minimal load on joints. This also means different users can operate the equipment without needing to make any load adjustments.

“We’re excited to be introducing a new addition to the Speedflex family in the shape of the Speedflex Blade,” said Paul Ferris, CEO and co-founder.

“When conceptualising the new addition, it was important to us that the same accessibility associated with Speedflex workouts was offered through the Speedflex Blade. This way all members of the gym and household can use it to work out and train to their own optimum.”

To operate Speedflex Blade, users can choose their workout from over a hundred pre-programmed sessions. Touching the screen launches the programme, then after choosing duration, tempo and intensity the session can begin. The machine’s push-pull concept means users activate all muscles in one range of motion, however, because the exercises are concentric only, DOMS is minimised.

Speedflex was founded in 2011 by entrepreneur Graham Wylie CBE, CEO Paul Ferris and former Newcastle United player Alan Shearer. The original concept of a Speedflex session requires eight machines which can provide a group HIIT class for up to 16 people.

In a sponsored interview with HCM Ferris explained how Speedflex has grown since it first launched and why the system provides such an effective group concept for clubs. Speedflex currently has studios in London, Coulby Newham, Cork, Darlington, Dunfermline, Durham, Dallas, Dubai, Edinburgh, Reigate, Mansfield, Newcastle, Norwich and West Byfleet.

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FIT TECH News

Speedflex breaks into the at-home market with the Speedflex Blade

By
Speedflex has introduced the Speedflex Blade for at-home HIIT training
Footballing ambassadors Alan Shearer and Dion Dublin supported the Blade’s launch
Product is suitable for people of all abilities due to isokinetic piston technology
As exercises are concentric only, muscular damage and soreness is minimised
The Speedflex Blade users get the excitement and exhilaration they would get through a trainer led class at their fingertips, to tap into anytime, Paul Ferris, CEO and co-founder of Speedflex
Credit: Speedflex
The Speedflex Blade users get the excitement and exhilaration they would get through a trainer led class at their fingertips, to tap into anytime
– Paul Ferris, CEO and co-founder of Speedflex

Speedflex has introduced at-home workout machine Speedflex Blade. The product was launched with the support of former footballers Alan Shearer – who is also a co-founder of the company – and Dion Dublin.

The new system is designed to bridge the gap between gym floor workouts and personal training and is safe for users of any fitness level to use due to its isokinetic piston technology which ensures there is only ever a minimal load on joints. This also means different users can operate the equipment without needing to make any load adjustments.

“We’re excited to be introducing a new addition to the Speedflex family in the shape of the Speedflex Blade,” said Paul Ferris, CEO and co-founder.

“When conceptualising the new addition, it was important to us that the same accessibility associated with Speedflex workouts was offered through the Speedflex Blade. This way all members of the gym and household can use it to work out and train to their own optimum.”

To operate Speedflex Blade, users can choose their workout from over a hundred pre-programmed sessions. Touching the screen launches the programme, then after choosing duration, tempo and intensity the session can begin. The machine’s push-pull concept means users activate all muscles in one range of motion, however, because the exercises are concentric only, DOMS is minimised.

Speedflex was founded in 2011 by entrepreneur Graham Wylie CBE, CEO Paul Ferris and former Newcastle United player Alan Shearer. The original concept of a Speedflex session requires eight machines which can provide a group HIIT class for up to 16 people.

In a sponsored interview with HCM Ferris explained how Speedflex has grown since it first launched and why the system provides such an effective group concept for clubs. Speedflex currently has studios in London, Coulby Newham, Cork, Darlington, Dunfermline, Durham, Dallas, Dubai, Edinburgh, Reigate, Mansfield, Newcastle, Norwich and West Byfleet.

More fit tech news

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news • 08 Jun 2026
PureGym is encouraging people to step away from their screens and go for a walk, in a new initiative timed ...
news • 29 May 2026
Active people app, Strava, has overhauled its strength training experience, allowing gym-goers to automatically log and share their lifts from ...
news • 27 May 2026

Fitness First UK is embracing digital wellness technology by installing Kip’s tap-to-activate phone controls across its UK estate. Kip tags ...
news • 22 May 2026
The world’s first awareness ring has been launched. Designed to promote presence, focus and calm via gentle haptic vibrations, the ...
news • 13 May 2026
The 20th State of the Industry Report reveals a resilient, expanding and competitive sector, the importance of differentiation and the ...
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Center Parcs’ Aqua Sana Forest Spa, Woburn Forest, UK, has transformed an unused space into a touchless wellness area called ...
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news • 17 Feb 2026
Will Dean co-founder of Tough Mudder says he's reinventing personal training with a new venture – an AI-powered fitness company called ...
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news • 28 Jan 2026
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news • 21 Jan 2026
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