Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Using the downtime in November from forced closures due to COVID-19, the facility has been kitted out with £200,000 (US$269,700, €220,300) worth of equipment from Pulse Fitness’ Premium Cardio range including the Pulse Airbike and the curved treadmill.
The refresh comes at the five-year point of Pulse Fitness’ 10-year partnership with Imperial College London, which also sees them as the operator for the site.
Complete with 41 CV stations including the Run Treadmill, the Step Mill, the X-train, U-Cycle, R-Cycle and L-Train.
This equipment comes with touch screen consoles, giving Wi-Fi, Netflix and social media access – perfect to engage its tech-savvy demographic.
The gym currently serves 600 students as well as 1,000 external members of the local community. Following the recent upgrades, the team hopes to grow that external membership to 1,300.
Members at iGym London will also become part of the first to have access to TRAKK, the new app from Pulse Fitness – a groundbreaking content platform and activity tracking tool, TRAKK will allow users to plan and track their fitness goals, devise their own workout plans and use ready-made workout plans dependent on their fitness goals.
Users will be able to freely access a library of free, curated workouts, including over 150+ videos of specific machine-based workouts.
It will also connect seamlessly with any fitness equipment so members can track their workouts both in and outside the gym.
“Our partnership with Imperial College London has gone from strength to strength over the past five years,” says Chris Johnson, Pulse Fitness MD.
“We’re delighted to bring in our latest equipment which incorporates the very best in British design alongside some of the most innovative and advanced technology from around the world.
“We hope that with the addition of TRAKK to grow our existing membership base once the facility can reopen its doors.”
As the operator, TRAKK, will allow the iGym fitness teams to set personalised goals for members and keep track of how members are performing both in and outside the gym.
It will also enable the team to easily manage the gym floor with its simple colour-coded system that identifies at-risk members, provides a summary of previous contact and the ability to log new interactions to improve retention.
Finally, through TRAKK, the team can send one-off, bulk and automated messages to help keep members engaged within the iGym community.
For more information visit Pulse Fitness online.
