GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window
British Military Fitness
British Military Fitness
British Military Fitness
Get Fit Tech
digital magazine
News

Oyo Fitness becomes most-funded fitness product ever on Kickstarter. Targets home and gym markets

By

OYO Fitness is looking to benefit from the rapid growth in people looking for at-home fitness solutions with a piece of kit marketed as a fully portable personal gym, but with its sights also set on the gym market, HCM can reveal.

The start-up has used crowdfunding platform Kickstarter to bring the Nova Gym to the market and the funding campaign has already reached US$1.9m – making it the most funded fitness product in Kickstarter history in just 11 days.

The OYO Nova Gym has been designed to offer the user strength training for a range of muscle groups using SpiraFlex resistance – an innovation created by OYO founder Paul Francis.

As well as the at-home market, OYO will target the gym market, with a push to establish the equipment as a group exercise aid.

Francis invented the SpiraFlex resistance technology for NASA‘s Mission Critical programme to counteract astronaut bone and muscle loss caused by zero gravity.

He then licensed SpiraFlex technology to Nautilus and helped develop the Bowflex Revolution home gym, which has since achieved sales of over US$260m.

With the founding of OYO Fitness, Francis looking to incorporate SpiraFlex technology into fitness equipment that can be used anywhere.

The company has a pipeline of personal health and fitness equipment and has plans to expand international distribution into Europe, Asia and South America.

If you would like to get each issue of Fit Tech magazine sent direct to you for FREE, plus the weekly Fit Tech ezine, sign up now!
More news
Technogym has announced the launch of live streaming and on-demand classes. The new content will be delivered via the Technogym ...
Polar has announced the launch of Polar Unite, its new fitness watch. The watch features personalised workouts, wellbeing guidance, connected ...
Tenzing Natural Energy, the drinks brand behind the Tenzing Clean Air Tracker, has recently added new functionality to its free ...
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour golfer Nick Watney said he ...
Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a deal worth around US$500m (€446m, ...
Sports footwear and clothing firm Under Armour has used its expertise in high-performance textiles to produce a facemask designed for ...
Three industry firms – Active IQ, fibodo and Study Active – have teamed up to create a free, bespoke online fitness ...
Natalia Karbasova has set up a new company to run the FitTech Summit, the conference devoted to fitness technology and ...
The fitness industry's pivot to digital has defined the sector's response to the COVID-19 pandemic. For Spanish chain GO fit, ...
German fitness tech and equipment firm eGym has launched a new Corona Gym Solution, bringing together a number of resources ...
After four years in development, FORME Life is launching a home fitness studio concept designed to blur the line between ...
Wearable wellness tech giant Fitbit has unveiled a low-cost, easy-to-use emergency ventilator for use during the COVID-19 pandemic. The Fitbit ...
DataHub has launched a contact tracking app, specifically designed for the fitness and physical activity sector. The customer-facing Tractiv8 allows ...
A new app, which aims to help people get physically active and build healthy habits through the power of group ...
Samsung Electronics is making its digital fitness platform available for free on its entire 2020 range of smart TV models. ...
Equipment giant Technogym has introduced a number of new features to its Mywellness platform, aimed at helping health clubs and ...
Innovatise, the company behind myFitApp, today announced the immediate availability of its customer-branded live-streaming solution. Available now as part of ...
Digital music, podcast, and video streaming service, Spotify, has launched Daily Wellness: A new mix of motivational podcasts and personalised ...
Peloton is working to engage with consumers in the US and UK during the global lockdown by ramping up the ...
For those looking to lose weight, wearing weighted vests could ensure better results than physical activity, according to a study ...
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for a ‘new norm’ where social ...
A new ultrathin, stretchable electronic material which allows a product to "breathe" could have the potential to help create more ...
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The ...
Gym management software provider Glofox has launched a new digital platform, enabling gyms and health clubs to deliver live streaming ...
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
BMF with Bear Grylls - Mission to reboot the fitness industry
British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
Company profile: ResortSuite
ResortSuite offers a uniquely integrated solution. Destination spas running multiple solutions across various amenities (spa, ...
Company profile: MoveGB
Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
Direct debit solutions
Harlands Group: Direct debit solutions
Software
Book4Time Inc: Software
Wearable technology solutions
MyZone: Wearable technology solutions
Locking solutions
Monster Padlocks: Locking solutions
Fitness software
Virtuagym: Fitness software
03-05 Aug 2020
Raffles City Convention Centre, Singapore
30 Sep 2020
Exhibition Centre Cologne, Cologne, Germany
01-04 Oct 2020
Exhibition Centre, Cologne, Germany
07 Oct 2020
Palais Brongniart, Paris, France
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Company profile: ResortSuite
ResortSuite offers a uniquely integrated solution. Destination spas running multiple solutions across various amenities (spa, ...
Company profile: MoveGB
Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
BMF with Bear Grylls - Mission to reboot the fitness industry
British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Direct debit solutions
Harlands Group: Direct debit solutions
Software
Book4Time Inc: Software
Wearable technology solutions
MyZone: Wearable technology solutions
Locking solutions
Monster Padlocks: Locking solutions
Fitness software
Virtuagym: Fitness software
03-05 Aug 2020
Raffles City Convention Centre, Singapore
30 Sep 2020
Exhibition Centre Cologne, Cologne, Germany
01-04 Oct 2020
Exhibition Centre, Cologne, Germany
07 Oct 2020
Palais Brongniart, Paris, France

features

Unique challenge

Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape

Les Mills Showcase

Bannatyne has driven member engagement with Les Mills during the lockdown

Super soft

As gyms reopen, restrictions on numbers are demanding more of their software. HCM asks the experts how their systems can enable gyms to cope with post lockdown requirements

Soft power

With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing

Wattbike partner on world-first group cycling software

Wattbike has partnered with Intelligent Cycling to transform indoor cycling with innovative new technology that enables automatic personalisation for riders in a group cycling class

PureGym scales up Funxtion’s digital integration

With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home

Pivot to digital

The coronavirus pandemic has inspired a huge pivot to digital right across the industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane
people

Markos Kern

Founder & CEO, Fun With Balls
Like gaming, it’s very addictive, but this time in a good way. Imagine shooting space invaders on a squash court or kicking a soccer ball to kill some monsters
people

Motosumo

Kresten Juel Jensen, CEO and co-founder and Nick Coutts, incoming chair
Everyone’s on their smartphones, so we saw this as a massive opportunity to gamify group fitness

Get smart

A new, smart exercise mask will analyse breath for a wide range of performance-related indicators, as Tom Walker explains

Class action

Jean-Michel Fournier, CEO of digital fitness outfit Les Mills on Demand, envisions the future of group fitness tech
interview

John Foley

Founder and CEO, Peloton
We’re combining the best software, hardware, content and experience in one place
More features
News

Oyo Fitness becomes most-funded fitness product ever on Kickstarter. Targets home and gym markets

By

OYO Fitness is looking to benefit from the rapid growth in people looking for at-home fitness solutions with a piece of kit marketed as a fully portable personal gym, but with its sights also set on the gym market, HCM can reveal.

The start-up has used crowdfunding platform Kickstarter to bring the Nova Gym to the market and the funding campaign has already reached US$1.9m – making it the most funded fitness product in Kickstarter history in just 11 days.

The OYO Nova Gym has been designed to offer the user strength training for a range of muscle groups using SpiraFlex resistance – an innovation created by OYO founder Paul Francis.

As well as the at-home market, OYO will target the gym market, with a push to establish the equipment as a group exercise aid.

Francis invented the SpiraFlex resistance technology for NASA‘s Mission Critical programme to counteract astronaut bone and muscle loss caused by zero gravity.

He then licensed SpiraFlex technology to Nautilus and helped develop the Bowflex Revolution home gym, which has since achieved sales of over US$260m.

With the founding of OYO Fitness, Francis looking to incorporate SpiraFlex technology into fitness equipment that can be used anywhere.

The company has a pipeline of personal health and fitness equipment and has plans to expand international distribution into Europe, Asia and South America.

If you would like to get each issue of Fit Tech magazine sent direct to you for FREE, plus the weekly Fit Tech ezine, sign up now!
More news
Technogym has announced the launch of live streaming and on-demand classes. The new content will be delivered via the Technogym ...
Polar has announced the launch of Polar Unite, its new fitness watch. The watch features personalised workouts, wellbeing guidance, connected ...
Tenzing Natural Energy, the drinks brand behind the Tenzing Clean Air Tracker, has recently added new functionality to its free ...
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour golfer Nick Watney said he ...
Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a deal worth around US$500m (€446m, ...
Sports footwear and clothing firm Under Armour has used its expertise in high-performance textiles to produce a facemask designed for ...
Three industry firms – Active IQ, fibodo and Study Active – have teamed up to create a free, bespoke online fitness ...
Natalia Karbasova has set up a new company to run the FitTech Summit, the conference devoted to fitness technology and ...
The fitness industry's pivot to digital has defined the sector's response to the COVID-19 pandemic. For Spanish chain GO fit, ...
German fitness tech and equipment firm eGym has launched a new Corona Gym Solution, bringing together a number of resources ...
After four years in development, FORME Life is launching a home fitness studio concept designed to blur the line between ...
Wearable wellness tech giant Fitbit has unveiled a low-cost, easy-to-use emergency ventilator for use during the COVID-19 pandemic. The Fitbit ...
British Military Fitness
British Military Fitness