A fitness technology startup is aiming to turn boxing into the next at-home, subscription-based fitness trend.
Liteboxer is based on a hardware solution that 'reimagines the punching bag'.
Combining the tech with bespoke training programming, the platform is designed to offer users a full-body boxing workout that builds cardio, strength, and mental acuity.
The free-standing Liteboxer is portable and doesn't require sand, water or a suspension apparatus. Instead, LED illuminated runway lights, targets, and force sensors combine to simulate the action of sparring with a trainer.
Once users have purchased the hardware, they can then tap into Liteboxer's bespoke workouts, led by trainers and available on-demand through the Liteboxer App.
Users can select the type of workout, duration, difficulty and can also access functional strength training and recovery workouts, such as Yoga.
The system uses music, leveraging rhythm technology and choreographed boxing combinations to keep users on their toes through beat-based programming.
Punch combinations and increasing speeds are designed to increase physical fitness, as well as mental acuity and coordination.
Liteboxer retails for US$1,495 and a premium subscription is available for US$29/month.
The platform was co-founded by Spark Capital's Todd Dagres and entrepreneur Jeff Morin. It's backed by former NFL Player Isaiah Kacyvenski's early stage fund Will Ventures, while other investors span professional sports and emerging technology, such as Raptor Capital (founded by AS Roma and Boston Celtics owner Jim Pallotta), Camros Capital (founded by serial tech entrepreneur Parviz Tayabati) and US Rugby board member Paul Santinelli.
"We built Liteboxer from the ground up to provide users with an engaging and complete workout that brings the exhilaration of boxing into the home," said CEO and co-founder Jeff Morin.
"The challenge was merging hardware that can take a punch with advanced electronics, software and online personal training in a sleek, portable and affordable package."
Chair and co-founder Todd Dagres added: "We created Liteboxer to give fitness-seekers the benefits of boxing training in the comfort and convenience of their homes.
"To accomplish this mission we built a world-class team of technologists, fitness experts, boxing instructors, and investors."
