iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant capital investment, worth US$200m (£164m, €181m), from Pamplona Capital Management that will enable its parent company, Icon Health & Fitness, to accelerate the platform's growth.
"This growth capital will allow Freemotion customers to offer their members iFit, the best connected fitness and workout experience through our content-driven equipment," said Dan Toigo, senior VP and MD of Freemotion.
"It puts Freemotion in a unique position to help operators connect their fitness ecosystems by joining the dots between gym and home - subsequently enhancing member attraction, retention and revenue."
Billed as the 'ultimate solution to engage, motivate and inspire', iFit combines digital instructor-led content with intuitive technology that auto-adjusts to the user's needs.
Designed to offer an immersive workout experience, iFit offers an expansive library of digital workouts led by a comprehensive cast of more than 100 trainers, including Olympic athletes and celebrity trainers.
Users simply choose a workout and then, once streaming is underway, iFit's smart technology automatically adjusts the speed, incline, decline and resistance of the machine to mirror the on-screen training, allowing users to focus on and get the most out of their workouts.
"Our iFit powered machines are unlike anything else available on the market," added Toigo.
"A member steps on one of our innovative cardio machines – like the fat-burning Incline Trainer, the impact-reducing REFLEX™ Treadmill, or the incredibly engaging CoachBike™ – selects from thousands of trainer-led workouts shot in exotic global locations or in-studio, and they are immediately transported to an engaging and energizing workout experience."
