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FIT TECH News

Hybrid brand LIT Method targets rapid growth through franchising

By
Wellness operator and fit tech company, LIT Method, is aiming to expand rapidly
To drive the move, the hybrid business is opening up franchising opportunities
LIT Method offers bricks and mortar studios, as well as an at-home, digital fitness offer using its proprietary LIT Strength Machine and an app
The company has set itself a development goal of 100 signed franchised sites within 12 months

Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after launching into the franchising market.

The company's hybrid business model now combines studios with an at-home, digital fitness offering based on the proprietary LIT Strength Machine.

The low-intensity, low impact workouts are built on the promise of "no running, no jumping and no weights".

Founded by ​​husband-and-wife team, Justin and Taylor Norris, LIT Method opened its first flagship studio in West Hollywood, US in 2017.

In May 2020, the company launched the LIT Strength Machine, targeting the at-home market and billed as the "world's first all-in-one Pilates reformer, water rower, and strength trainer".

The LIT Strength Machine offers low-impact exercises, including rowing, barre, strength training, physical therapy, and Pilates.

The machine has three price points – US$1,750, US$2,240, US$2,460 and depending on the level of extras – while the LIT digital fitness app is available from US$20 per month.

The company has set a development goal of 100 signed franchised sites within 12 months.

Michael Abramson, a 20-year industry veteran – most recently chief operating officer and chief revenue officer at Xponential Fitness – is spearheading the brand's expansion into franchising.

LIT Method investors include former Los Angeles Dodger and five-time MLB All-Star Adrian Gonzalez and Marcy Venture Partners.

Abramson said: "​I'm no stranger to the fitness or franchising space, and what we're doing at LIT has never been done before.

"No other fitness brand has our hybrid studio and showroom model and our proprietary Low Impact Strength Machine.

"This isn't just Pilates 2.0 — it's the only machine in the world that's a rower and reformer in one — the only piece of equipment on the market allowing people to truly do it all. Its seamless transition from a rower and resistance strength training system to a reformer will allow franchisees to meet the growing needs of a diverse clientele."

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Hybrid brand LIT Method targets rapid growth through franchising

By
Wellness operator and fit tech company, LIT Method, is aiming to expand rapidly
To drive the move, the hybrid business is opening up franchising opportunities
LIT Method offers bricks and mortar studios, as well as an at-home, digital fitness offer using its proprietary LIT Strength Machine and an app
The company has set itself a development goal of 100 signed franchised sites within 12 months

Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after launching into the franchising market.

The company's hybrid business model now combines studios with an at-home, digital fitness offering based on the proprietary LIT Strength Machine.

The low-intensity, low impact workouts are built on the promise of "no running, no jumping and no weights".

Founded by ​​husband-and-wife team, Justin and Taylor Norris, LIT Method opened its first flagship studio in West Hollywood, US in 2017.

In May 2020, the company launched the LIT Strength Machine, targeting the at-home market and billed as the "world's first all-in-one Pilates reformer, water rower, and strength trainer".

The LIT Strength Machine offers low-impact exercises, including rowing, barre, strength training, physical therapy, and Pilates.

The machine has three price points – US$1,750, US$2,240, US$2,460 and depending on the level of extras – while the LIT digital fitness app is available from US$20 per month.

The company has set a development goal of 100 signed franchised sites within 12 months.

Michael Abramson, a 20-year industry veteran – most recently chief operating officer and chief revenue officer at Xponential Fitness – is spearheading the brand's expansion into franchising.

LIT Method investors include former Los Angeles Dodger and five-time MLB All-Star Adrian Gonzalez and Marcy Venture Partners.

Abramson said: "​I'm no stranger to the fitness or franchising space, and what we're doing at LIT has never been done before.

"No other fitness brand has our hybrid studio and showroom model and our proprietary Low Impact Strength Machine.

"This isn't just Pilates 2.0 — it's the only machine in the world that's a rower and reformer in one — the only piece of equipment on the market allowing people to truly do it all. Its seamless transition from a rower and resistance strength training system to a reformer will allow franchisees to meet the growing needs of a diverse clientele."

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news • 13 Mar 2023
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news • 03 Mar 2023
Bigscreen’s new VR headset, which it claims is the world’s smallest, could have an impact on the way people experience ...
news • 01 Mar 2023
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news • 27 Feb 2023
Kymira infrared technology-enabled sportswear uses Celliant’s textiles, which contain thermo-reactive minerals and trace elements. These are either embedded into the ...
news • 22 Feb 2023
Health and wellbeing should be at the heart of all government policymaking according to a new report from UK member ...
More HCM news
Another Round, the startup behind the AI-driven personal training app of the same name, has developed a new B2B solution ...
news • 21 Feb 2023
Boutique studio UBX Boxing and Strength has partnered with Warner Bros. Pictures (ANZ – Australia and New Zealand) on a ...
news • 20 Feb 2023
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promotion • 20 Feb 2023
Les Mills and Adidas have announced a partnership to provide omnifitness workouts to Gen-Zers in-club, at home and via events. ...
news • 15 Feb 2023
Google-owned Fitbit has has filed a patent application with the US Patent and Trademark Office for a blood pressure sensor ...
news • 14 Feb 2023
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news • 03 Feb 2023
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news • 02 Feb 2023
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news • 31 Jan 2023
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promotion • 02 Jan 2023
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