GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window
Quoox Ltd | Fit Tech promotion
Quoox Ltd | Fit Tech promotion
Quoox Ltd | Fit Tech promotion
FIT TECH News

Survey confirms huge takeup of digital during lockdowns

By
Virtuagym has published the results of a survey of its customers
Shows how combination of physical and digital services has been playing an important role
The research looked at gyms, fitness studios and personal trainers from the beginning of 2021
Digital technology was "vital" in motivating and engaging members during the period
Credit: Virtuagym
Technology can enable operators big and small to deliver varied and personalised experiences to keep clients feeling motivated
– Hugo Braam

The combining of physical and digital has been playing an important role in membership-based fitness businesses, according to a new global customer survey by Virtuagym.

The survey looked at gyms, fitness studios and personal trainers that use Virtuagym services from the beginning of 2021.

It shows that, during the first three months of 2021, more than two thirds (69 per cent) of fitness businesses had to close their doors.

During those months nearly half (45 per cent) of health clubs and a third of fitness studios (32 per cent) and PTs (36 per cent) used technology to provide home workout content.

In addition, half of studios (49 per cent) and 40 per cent of clubs and personal trainers used digital apps to provide virtual training.

The same number of health clubs also engaged with members through one-to-one online coaching and live streaming of classes.

Tech proved essential in maintaining a sense of community among members, with nearly two-thirds (60 per cent) of health clubs and more than half of studios (54 per cent) offering online group classes, while 50 per cent of clubs used in-app community features.

This rise in group fitness extended to the outdoors, with the majority of fitness studios (86 per cent) training members in parks and over 40 per cent of health clubs and personal trainers working out in front of their facilities.

Wearable technology has also been proving invaluable, with more than half (51 per cent) of gyms and 45 per cent of personal trainers using fitness trackers to assist clients in meeting their fitness goals during periods of restriction.

Tech played a role when it came to streamlining business efficiencies and ensuring compliance with COVID-19 regulations – more than two thirds (69 per cent) of health clubs used digital check-ins, online class bookings and attendance tracking.

Virtuagym's Hugo Braam said: "We believe technology will be a real game-changer for the fitness industry, it can enable operators large and small to deliver varied and personalised experiences to keep clients feeling motivated and ultimately really improving their physical and mental wellbeing”.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More fit tech news
Gympass has completed the acquisition of Spanish corporate fitness platform Andjoy and Benefit Seven (7card), a fitness subscription provider in ...
Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to more than US$15m. FitLab will ...
Boutique chain Trib3 will become one of the first fitness operators to establish a presence in the metaverse, making its ...
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, adjustable dumbbells to work with ...
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after launching into the franchising market. ...
PROMOTION
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown. At ...
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant increase in the number of ...
PROMOTION
Covid-19 has accelerated digital transformation within the fitness industry by at least a decade, and there isn’t a physical fitness ...
Former Olympian and TV presenter Sharron Davies has launched a new online health and fitness programme. Designed for all ages ...
4 Global – a partner in the Moving Communities initiative – has completed an initial public offering (IPO) on the London ...
Myzone has secured a US$17.2m worth of investment from growth capital investor BGF – a move that values the brand ...
Wearable technology, outdoor exercise activities and strength training are among the trends expected to shape the worldwide fitness industry during ...
PROMOTION
No two gyms are the same, but making the most of artificial intelligence (AI) and digital transformation will be key ...
Gympass has acquired online personal training platform Trainiac for an undisclosed amount. The platform will be rebranded as Trainiac by ...
Matrix Fitness has added an immersive, tech-led indoor cycling experience to its range of commercial fitness products. The new Virtual ...
Hospitality management software system ResortSuite is set to be acquired by Saas software provider Agilysys in a US$25m (€22.2m, £18.8m) ...
PROMOTION
Known for its innovation and for providing one of the the most comprehensive gym and fitness facility software management products ...
Digital fitness content provider, Wexer, has signed a deal to deliver its workouts through OS Fitness, the fitness platform operated ...
More fit tech news
Featured supplier: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured supplier: Connected Health & Fitness Summit scheduled for March 2022
Covid-19 has accelerated digital transformation within the fitness industry, and there isn’t a fitness brand or business that hasn’t been forced to adapt or pivot to digital.
Les Mills: The Future of Fitness
Les Mills
Les Mills: The Future of Fitness Read more
Company profile: Rocca Creative Thinking Limited
Rocca. is a tech organisation specialising in sport and physical activity. It works with NGBs ...
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Management software
Fitronics: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Himalayan Source: Salt therapy products
On demand
Fitness On Demand: On demand
Spa software
ResortSuite: Spa software
Featured supplier: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured supplier: Connected Health & Fitness Summit scheduled for March 2022
Covid-19 has accelerated digital transformation within the fitness industry, and there isn’t a fitness brand or business that hasn’t been forced to adapt or pivot to digital.
Company profile: Rocca Creative Thinking Limited
Rocca. is a tech organisation specialising in sport and physical activity. It works with NGBs ...
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Les Mills: The Future of Fitness
Les Mills
Les Mills: The Future of Fitness Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Management software
Fitronics: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Himalayan Source: Salt therapy products
On demand
Fitness On Demand: On demand
Spa software
ResortSuite: Spa software

features

Jessica Ennis-Hill: founder of Jennis

Jessica Ennis-Hill is on a mission to close the gender data gap in health research. Her app, Jennis CycleMapping, is designed to help women understand their cycles and how to train during each different phase. Steph Eaves speaks to Ennis-Hill to find out exactly how it works

Monitoring mental health

New technology uses advanced machine learning to monitor patients’ mental health between visits to their medical providers
interview

Kilian Saekel

A-Champs is a platform that delivers sports science-based programmes and games through interactive sensor pods that come with light, sound and vibration
people

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts

Funxtion: A vital connection

NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app
people

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
people

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
people

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen

Put on your red light

Red light therapy promises a variety of benefits, including better recovery, skin rejuvenation and increased energy, but is it all too good to be true? Fit Tech spoke to Bryan Gohl and James Strong of Red Light Rising, and Wes Pfiffner of Joovv to find out more

How usable is your product?

Your fit tech product might be a game changer, solving problems or creating new possibilities for clients, but none of this will matter if it’s not easy and enjoyable to use. Industrial designer Nick Chubb explains why usability is key, and the factors to consider when designing your new product
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP

Digital community

Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities
More features
FIT TECH News

Survey confirms huge takeup of digital during lockdowns

By
Virtuagym has published the results of a survey of its customers
Shows how combination of physical and digital services has been playing an important role
The research looked at gyms, fitness studios and personal trainers from the beginning of 2021
Digital technology was "vital" in motivating and engaging members during the period
Credit: Virtuagym
Technology can enable operators big and small to deliver varied and personalised experiences to keep clients feeling motivated
– Hugo Braam

The combining of physical and digital has been playing an important role in membership-based fitness businesses, according to a new global customer survey by Virtuagym.

The survey looked at gyms, fitness studios and personal trainers that use Virtuagym services from the beginning of 2021.

It shows that, during the first three months of 2021, more than two thirds (69 per cent) of fitness businesses had to close their doors.

During those months nearly half (45 per cent) of health clubs and a third of fitness studios (32 per cent) and PTs (36 per cent) used technology to provide home workout content.

In addition, half of studios (49 per cent) and 40 per cent of clubs and personal trainers used digital apps to provide virtual training.

The same number of health clubs also engaged with members through one-to-one online coaching and live streaming of classes.

Tech proved essential in maintaining a sense of community among members, with nearly two-thirds (60 per cent) of health clubs and more than half of studios (54 per cent) offering online group classes, while 50 per cent of clubs used in-app community features.

This rise in group fitness extended to the outdoors, with the majority of fitness studios (86 per cent) training members in parks and over 40 per cent of health clubs and personal trainers working out in front of their facilities.

Wearable technology has also been proving invaluable, with more than half (51 per cent) of gyms and 45 per cent of personal trainers using fitness trackers to assist clients in meeting their fitness goals during periods of restriction.

Tech played a role when it came to streamlining business efficiencies and ensuring compliance with COVID-19 regulations – more than two thirds (69 per cent) of health clubs used digital check-ins, online class bookings and attendance tracking.

Virtuagym's Hugo Braam said: "We believe technology will be a real game-changer for the fitness industry, it can enable operators large and small to deliver varied and personalised experiences to keep clients feeling motivated and ultimately really improving their physical and mental wellbeing”.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More fit tech news
Gympass has completed the acquisition of Spanish corporate fitness platform Andjoy and Benefit Seven (7card), a fitness subscription provider in ...
Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to more than US$15m. FitLab will ...
Boutique chain Trib3 will become one of the first fitness operators to establish a presence in the metaverse, making its ...
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, adjustable dumbbells to work with ...
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after launching into the franchising market. ...
PROMOTION
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown. At ...
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant increase in the number of ...
PROMOTION
Covid-19 has accelerated digital transformation within the fitness industry by at least a decade, and there isn’t a physical fitness ...
Former Olympian and TV presenter Sharron Davies has launched a new online health and fitness programme. Designed for all ages ...
4 Global – a partner in the Moving Communities initiative – has completed an initial public offering (IPO) on the London ...
Myzone has secured a US$17.2m worth of investment from growth capital investor BGF – a move that values the brand ...
Wearable technology, outdoor exercise activities and strength training are among the trends expected to shape the worldwide fitness industry during ...
PROMOTION
No two gyms are the same, but making the most of artificial intelligence (AI) and digital transformation will be key ...
Gympass has acquired online personal training platform Trainiac for an undisclosed amount. The platform will be rebranded as Trainiac by ...
Matrix Fitness has added an immersive, tech-led indoor cycling experience to its range of commercial fitness products. The new Virtual ...
Hospitality management software system ResortSuite is set to be acquired by Saas software provider Agilysys in a US$25m (€22.2m, £18.8m) ...
PROMOTION
Known for its innovation and for providing one of the the most comprehensive gym and fitness facility software management products ...
Digital fitness content provider, Wexer, has signed a deal to deliver its workouts through OS Fitness, the fitness platform operated ...
More fit tech news
Quoox Ltd | Fit Tech promotion
Quoox Ltd | Fit Tech promotion