Early bird
tickets
available now!
GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
FIT TECH News

Bhout AI boxing bag offers gamified, connected boxing

By
Bhout is in pre-sales for its AI-driven boxing bag
The product is titled the ‘boxing bag with a brain’ as it can identify five strikes a second and works with an app to provide a gamified boxing experience
The bag has been designed to give a feel similar to hitting a human
Frota uses the bags in his own gym and is planning to sell them to other operators, as well as opening more owned-operated and franchised studios globally

Bhout is in pre-sales for its AI-driven boxing bag, which it calls a 'boxing bag with a brain'.

The product started life at Bhout Boxing Club, founder Mauro Frota’s gym in Lisbon.

The bag combines sensors with 3D computer vision, AI and machine learning to create a gamified, immersive boxing experience with a hint of realism – the bag feels like a human body when hit, due to the materials from which it's made.

"The exterior is made from cactus leaves, the next layer is a medium-density foam that mimics muscle tissue, then another layer mimics connective tissue and, finally, a water core mimics our internal organs,” said Frota.

With a master’s degree in exercise psychology, Frota has harnessed the concept of nudging – how human behaviour is influenced by changing the environment. He's also studied human-focused design, particularly how gamification can enhance exercise adoption.

Having trained in martial arts he saw a connected, smart boxing bag such as Bhout as a category creator in the fitness market.

“Our bag can identify five strikes per second in terms of location, force and type of strike, with over 97 per cent accuracy," he said. "The app is full of gamification principles that make playing Bhout a fun experience."

By using the app along with the bag, users can take control of their routines by creating them, accessing playlists and tracking performance. All this can be shared with the Bhout community. “Bhouters” can also earn rewards and Jab$ – in-app tokens.

The bag also offers other training functionality. “The bag allows a 180º rotation, so it's possible to perform strength training exercises and complementary cardio,” he said.

An AI coach is also currently in the works. “We're currently teaching the AI to coach on technique and also developing more data around accuracy, speed and exertion,” said Frota. “We want to be the reference for boxing bag data."

Frota says the ergonomics of the bag will bring about future opportunities in the gaming market.

On the facility side, having achieved a base of 600 active members at his gym and an EBITDA of 50 per cent, Frota is also growing the chain and has five clubs in the pipeline for Portugal, all offering the Bhout bags alongside and strength equipment.

Overall, he told HCM, he intends to operate an estate of 80 per cent owned and 20 per cent franchised clubs.

The startup has its sights set on entering Brazil, UAE, Saudi Arabia, Spain and the UK, while its B2B strategy includes selling the Bhout bag directly to gyms, corporate offices and hotels.

“We're currently raising a seed round that will allow us to hit the market and penetrate key markets, as well as fulfil the pre-orders we already have,” said Frota, who confirms the company has already had pre-seed and bridge rounds of US$1m. “The investors in the first two rounds were business angels from the Portuguese ecosystem and we're now attracting the interest of Portuguese and international VCs.”

More fit tech news
Mindbody, has launched a specialist insurance programme for its customers which is being delivered through its platform. Organised in partnership ...
news • 12 Jul 2024
Boutique fitness software platform, Xplor Mariana Tek, has launched in-app gamification to help studios motivate more members to reach their ...
news • 09 Jul 2024
A UK-based technology has created a sensor-enabled performance running track with advanced sensors, paired with cameras, to generate real-time data ...
news • 08 Jul 2024
F45 Training has become the first health and fitness operator to make its functional/HIIT group workouts available on Strava, the ...
news • 27 Jun 2024
Nike and recovery brand, Hyperice, have partnered to create two tech-driven recovery products – a vest and boots – ahead of Paris ...
news • 22 Jun 2024
Apple has previewed the upcoming watchOS 11, which has more health and fitness insights and offers more personalisation than ever ...
news • 12 Jun 2024
In a bid to get girls more active, Nuffield Health has launched a campaign, Move Together, encouraging parents to exercise ...
More HCM news
Noraxon’s next-generation motion capture system, MyoMotion, can be used by PTs to enable custom training programmes, minimise injuries and help ...
news • 11 Jun 2024
New research shows that following social media health influencers motivates young people to exercise more vigorously and eat more fruit ...
news • 28 May 2024
Peloton has secured a critical US$1bn five-year loan to shore up its finances. The loan has repayment terms which are ...
news • 24 May 2024
Peloton Interactive Inc is believed to be working to get its costs under control in a bid to align with ...
news • 08 May 2024
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up ...
news • 08 May 2024
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the traditional lending process and help ...
news • 08 May 2024
Moonbird is a tactile breathing coach, which provides real-time biofeedback, measuring heart rate and heart rate variability. Studies show it ...
news • 02 May 2024
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion. Shannon Tracey, VP of ...
news • 18 Apr 2024
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on fitness, nutrition and mental wellness ...
news • 05 Apr 2024
Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based ...
news • 27 Mar 2024
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of ...
news • 21 Mar 2024
The UK government acknowledged in its recent budget that economic recovery depends on the health of the nation, but failed ...
news • 11 Mar 2024
Technogym is launching Checkup, an assessment station which uses AI to personalise training programmes in order to create more effective ...
news • 06 Mar 2024
Fitness On Demand (FOD) has teamed up with Les Mills, to offer an omnichannel fitness solution to operators. Fitness on ...
news • 04 Mar 2024
Samsung has unveiled a smart ring, packed with innovative technologies to aid health and wellbeing, which will be available later ...
news • 29 Feb 2024
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data of their employees to be ...
news • 23 Feb 2024
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse ...
news • 21 Feb 2024
Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end club this April, in Marlow ...
news • 19 Feb 2024
University of Washington researchers have created a wireless wearable in the form of a thermal earring that continuously monitors a ...
news • 16 Feb 2024
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines. The partnership ...
news • 13 Feb 2024
Triathlon legends, Alistair and Jonny Brownlee, have launched a free conversational AI tool to share their vast training knowledge with ...
news • 07 Feb 2024
According to McKinsey’s latest report, The trends defining the US$1.8 trillion global wellness market in 2024, the market for wellness ...
news • 24 Jan 2024
One of the most famous bodybuilders of all time – turned Hollywood actor – turned Californian governor – Arnold Schwarzenegger, ...
news • 23 Jan 2024
Egym has signalled its intention to become a major global player in the health club equipment space, signing up former ...
news • 19 Jan 2024
More fit tech news
Core Health & Fitness: level up your HIIT game
Core Health & Fitness
Looking to level up your HIIT game? Meet the dynamic duo that’s about to revolutionize your workouts: the StairMaster HIIT Rower and HIIT Ski! Read more
CoverMe Fitness, an app for seamless, on-demand management and cover solutions for sports and fitness ...
InBody provides products that are accurate, medically rated holding a CE mark and certified to ...
Cryotherapy
Salt therapy products
Spa software
Lockers
Digital
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain
CoverMe Fitness, an app for seamless, on-demand management and cover solutions for sports and fitness ...
InBody provides products that are accurate, medically rated holding a CE mark and certified to ...
Core Health & Fitness: level up your HIIT game
Core Health & Fitness
Looking to level up your HIIT game? Meet the dynamic duo that’s about to revolutionize your workouts: the StairMaster HIIT Rower and HIIT Ski! Read more
Get Fit Tech
Sign up for the free Fit Tech ezine and breaking news alerts
Sign up
Cryotherapy
Salt therapy products
Spa software
Lockers
Digital
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

features

App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how

Get smart

A new, smart exercise mask will analyse breath for a wide range of performance-related indicators, as Tom Walker explains
Sponsored

Matrix Fitness

Matrix Fitness is launching a new three-tiered cardio range to provide total versatility, explains Matt Pengelly
Wearable technology

Portable health

How could wearable technologies impact the health club business? Bryan O’Rourke shares his views on the possibilities offered by the latest technological innovations
Health club software

In-club tech

In the first of a new series looking at the world of health club management software, industry players share their latest in-club software developments and forecasts for the industry
Coronavirus

Pivot to digital

The coronavirus pandemic has inspired a huge pivot to digital right across the industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane
Supplier showcase

Supplier showcase

Social media

Get social media tips from The Apprentice candidate Katie Bulmer-Cooke

Former Apprentice candidate Katie Bulmer-Cooke gives her tips on making social media work for you
Interview

Blurring the lines

Les Mills has launched a suite of digital solutions to help gyms future-proof by expanding their reach in the booming online fitness space, while complementing their live offerings. Steph Eaves talks to Les Mills International’s CMO Anna Henwood to find out more
Talking point

Keeping virtual classes appealing

Several years have passed since virtual fitness classes were first introduced into gyms. But what benefits have they brought to operators and how are clubs adapting their virtual offerings to ensure they stand out from the crowd?
Tech

Body composition analysers

Body composition analysers are an excellent way to differentiate your club, as well as help your members get results. Kath Hudson reports
Tech series

Need an app?

With Millennials viewing their smartphones as an extension of themselves, apps are becoming less of a nice-to-have and more of a must-have. But who can health club operators turn to if they want to create an app for their members? Kath Hudson reports
More features
FIT TECH News

Bhout AI boxing bag offers gamified, connected boxing

By
Bhout is in pre-sales for its AI-driven boxing bag
The product is titled the ‘boxing bag with a brain’ as it can identify five strikes a second and works with an app to provide a gamified boxing experience
The bag has been designed to give a feel similar to hitting a human
Frota uses the bags in his own gym and is planning to sell them to other operators, as well as opening more owned-operated and franchised studios globally

Bhout is in pre-sales for its AI-driven boxing bag, which it calls a 'boxing bag with a brain'.

The product started life at Bhout Boxing Club, founder Mauro Frota’s gym in Lisbon.

The bag combines sensors with 3D computer vision, AI and machine learning to create a gamified, immersive boxing experience with a hint of realism – the bag feels like a human body when hit, due to the materials from which it's made.

"The exterior is made from cactus leaves, the next layer is a medium-density foam that mimics muscle tissue, then another layer mimics connective tissue and, finally, a water core mimics our internal organs,” said Frota.

With a master’s degree in exercise psychology, Frota has harnessed the concept of nudging – how human behaviour is influenced by changing the environment. He's also studied human-focused design, particularly how gamification can enhance exercise adoption.

Having trained in martial arts he saw a connected, smart boxing bag such as Bhout as a category creator in the fitness market.

“Our bag can identify five strikes per second in terms of location, force and type of strike, with over 97 per cent accuracy," he said. "The app is full of gamification principles that make playing Bhout a fun experience."

By using the app along with the bag, users can take control of their routines by creating them, accessing playlists and tracking performance. All this can be shared with the Bhout community. “Bhouters” can also earn rewards and Jab$ – in-app tokens.

The bag also offers other training functionality. “The bag allows a 180º rotation, so it's possible to perform strength training exercises and complementary cardio,” he said.

An AI coach is also currently in the works. “We're currently teaching the AI to coach on technique and also developing more data around accuracy, speed and exertion,” said Frota. “We want to be the reference for boxing bag data."

Frota says the ergonomics of the bag will bring about future opportunities in the gaming market.

On the facility side, having achieved a base of 600 active members at his gym and an EBITDA of 50 per cent, Frota is also growing the chain and has five clubs in the pipeline for Portugal, all offering the Bhout bags alongside and strength equipment.

Overall, he told HCM, he intends to operate an estate of 80 per cent owned and 20 per cent franchised clubs.

The startup has its sights set on entering Brazil, UAE, Saudi Arabia, Spain and the UK, while its B2B strategy includes selling the Bhout bag directly to gyms, corporate offices and hotels.

“We're currently raising a seed round that will allow us to hit the market and penetrate key markets, as well as fulfil the pre-orders we already have,” said Frota, who confirms the company has already had pre-seed and bridge rounds of US$1m. “The investors in the first two rounds were business angels from the Portuguese ecosystem and we're now attracting the interest of Portuguese and international VCs.”

More fit tech news
Mindbody, has launched a specialist insurance programme for its customers which is being delivered through its platform. Organised in partnership ...
news • 12 Jul 2024
Boutique fitness software platform, Xplor Mariana Tek, has launched in-app gamification to help studios motivate more members to reach their ...
news • 09 Jul 2024
A UK-based technology has created a sensor-enabled performance running track with advanced sensors, paired with cameras, to generate real-time data ...
news • 08 Jul 2024
F45 Training has become the first health and fitness operator to make its functional/HIIT group workouts available on Strava, the ...
news • 27 Jun 2024
Nike and recovery brand, Hyperice, have partnered to create two tech-driven recovery products – a vest and boots – ahead of Paris ...
news • 22 Jun 2024
Apple has previewed the upcoming watchOS 11, which has more health and fitness insights and offers more personalisation than ever ...
news • 12 Jun 2024
In a bid to get girls more active, Nuffield Health has launched a campaign, Move Together, encouraging parents to exercise ...
More HCM news
Noraxon’s next-generation motion capture system, MyoMotion, can be used by PTs to enable custom training programmes, minimise injuries and help ...
news • 11 Jun 2024
New research shows that following social media health influencers motivates young people to exercise more vigorously and eat more fruit ...
news • 28 May 2024
Peloton has secured a critical US$1bn five-year loan to shore up its finances. The loan has repayment terms which are ...
news • 24 May 2024
Peloton Interactive Inc is believed to be working to get its costs under control in a bid to align with ...
news • 08 May 2024
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up ...
news • 08 May 2024
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the traditional lending process and help ...
news • 08 May 2024
Moonbird is a tactile breathing coach, which provides real-time biofeedback, measuring heart rate and heart rate variability. Studies show it ...
news • 02 May 2024
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion. Shannon Tracey, VP of ...
news • 18 Apr 2024
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on fitness, nutrition and mental wellness ...
news • 05 Apr 2024
Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based ...
news • 27 Mar 2024
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of ...
news • 21 Mar 2024
The UK government acknowledged in its recent budget that economic recovery depends on the health of the nation, but failed ...
news • 11 Mar 2024
Technogym is launching Checkup, an assessment station which uses AI to personalise training programmes in order to create more effective ...
news • 06 Mar 2024
Fitness On Demand (FOD) has teamed up with Les Mills, to offer an omnichannel fitness solution to operators. Fitness on ...
news • 04 Mar 2024
Samsung has unveiled a smart ring, packed with innovative technologies to aid health and wellbeing, which will be available later ...
news • 29 Feb 2024
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data of their employees to be ...
news • 23 Feb 2024
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse ...
news • 21 Feb 2024
Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end club this April, in Marlow ...
news • 19 Feb 2024
University of Washington researchers have created a wireless wearable in the form of a thermal earring that continuously monitors a ...
news • 16 Feb 2024
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines. The partnership ...
news • 13 Feb 2024
Triathlon legends, Alistair and Jonny Brownlee, have launched a free conversational AI tool to share their vast training knowledge with ...
news • 07 Feb 2024
According to McKinsey’s latest report, The trends defining the US$1.8 trillion global wellness market in 2024, the market for wellness ...
news • 24 Jan 2024
One of the most famous bodybuilders of all time – turned Hollywood actor – turned Californian governor – Arnold Schwarzenegger, ...
news • 23 Jan 2024
Egym has signalled its intention to become a major global player in the health club equipment space, signing up former ...
news • 19 Jan 2024
More fit tech news