The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Software: Software update

From in-app communications to AI-created workout plans, health club management software providers tell Steph Eaves about their latest innovations

Published in Health Club Management 2023 issue 11

Emma Excell
Fisikal
Emma Excell

In response to industry reports that cite managing class cover as a continuing administrative nightmare for operators, Fisikal has integrated NetGym’s class cover and instructor communications functionality into its in-app and web-based ecosystem.

According to Active Insight’s Operator Report, a fifth of operators declare a daily need to spend time dealing with class cover issues. This not only puts pressure on studio managers, causing stress and anxiety, but failing to find cover also impacts the member experience, threatening income streams through cancellations.

Instructor communications have also proved to be challenging. A report by EMD UK found almost a quarter (24 per cent) of instructors are juggling up to seven different WhatsApp and social groups relating to the classes they teach at various venues.

Working with NetGym, Fisikal now offers a seamless digital solution that channels instructor class cover communications through the app, improving visibility and efficiency. In addition to cover scheduling and communications, the NetGym integration also enables managers to approve cover changes via the app or website, with automated schedule updates communicating changes directly to customers via the app.

Fisikal has built its ecosystem in a way that enables collaboration with other software providers. We place operator needs at the heart of our offer, working with partners to deliver solutions that alleviate pain points and optimise efficiencies.

www.fisikal.com

The Fisikal/NetGym integration enables managers to schedule, approve and communicate class cover changes via the app or website
Fisikal and NetGym are collaborating to fix class cover issues / photo: Shutterstock/Iryna Inshyna
Daniel Wischer
Magicline GmbH
Daniel Wischer / photo: Magicline

With the introduction of an Open API and new Magicline Marketplace, Magicline is delivering tools to enable operators to better manage their health clubs and studios.

Partner integrations enable operators to create customised management solutions to enhance efficiency and competitiveness.

Our Magicline ecosystem has 80 industry partners, such as Gympass, myFitApp and ClubPlanner, actively engaged in developing new workflows and use-cases via the Open API. This collaborative effort is redefining what’s possible in health club management, with innovative solutions emerging regularly.

The Magicline Marketplace offers customers a comprehensive overview of available integrations, including information about benefits, functions and how the integration works. With a growing number of partners joining the ecosystem daily, customers can select tools and services that best align with their business needs and aspirations.

Members demand more than just a physical workout, they seek a holistic digital experience that includes easy booking, personalised fitness plans and seamless interactions with their club. We’re committed to delivering on these expectations, ensuring customers have an exceptional digital journey.

The Marketplace is currently focusing on German-speaking markets, but will be available to international clients soon.

www.magicline.com/en

The Magicline Marketplace enables health club owners to create customised management solutions
Members expect a more holistic digital experience / photo: Shutterstock/Jacob Lund
Magicline Marketplace has an Open API and integrations with 80 partners / photo: Magicline
Dave Alstead
Xplor Gym
Dave Alstead / photo: Xplor Gym

Xplor Gym now includes tools to help operators acquire new members.

Clubs can track sales activity, assign follow-up tasks to team members, and categorise leads by likelihood of conversion.

To scale, operators need to automate sales processes, so we’ve enabled them to create automated prospect nurture communication flows.

To increase conversion rates, they can take a targeted approach to these nurture flows, so prospects get the right messages based on their age, goals and more.

To take advantage of seasonal opportunities, they can create promotion codes and add these to marketing campaigns, and because many members want to join online, Xplor Gym enables operators to add a joining widget to their website.

As soon as a new member joins, operators can see this in the software, making it easy to track sales performance in real time.

An ‘abandoned basket’ function captures details of prospects who drop out during the joining process, so clubs can follow up with messages to encourage sign-up.

Operators can also add forms to their website so prospects can request a tour or more information.

www.xplorgym.co.uk

Clubs can track sales activities, assign follow- up tasks to team members, and categorise leads by likelihood of conversion
Xplor Gym has upgraded its customer acquistion functionality
Alex von Hagen
Virtuagym
Alex von Hagen / photo: Virtuagym

This year we’ve launched Virtuagym’s first AI product: AI Coach. This solution provides personalised workout plans based on an individual’s statements given on a virtual chat. These can be for single workouts or for weekly or monthly training plans.

AI Coach is a fully integrated part of Virtuagym’s mobile app ecosystem; combining with tools such as progress tracking, challenges and nutrition coaching. In due course, AI Coach will also be available to clubs as part of our white label solution.

We’ve also just released the latest version of our fitness app. This includes updates such as a redesign of our challenges feature and enhancements to our community solution, both of which help fuel motivation and a sense of belonging for users.

We’ve also added a suite of automated products to our payment system that enable operators to process online and offline payments, removing hassle for club owners and trainers.

Finally, we’ve launched our first strength-cardio integration with Matrix Fitness, so members can track sets, reps and weight between strength equipment and Virtuagym’s coaching platform. Supplementing our cardio integration, this delivers a 360-degree connected training experience.

www.virtuagym.com

AI Coach provides instant, personalised workout plans based on an individual’s statements and questions in a virtual chat
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Software: Software update

From in-app communications to AI-created workout plans, health club management software providers tell Steph Eaves about their latest innovations

Published in Health Club Management 2023 issue 11

Emma Excell
Fisikal
Emma Excell

In response to industry reports that cite managing class cover as a continuing administrative nightmare for operators, Fisikal has integrated NetGym’s class cover and instructor communications functionality into its in-app and web-based ecosystem.

According to Active Insight’s Operator Report, a fifth of operators declare a daily need to spend time dealing with class cover issues. This not only puts pressure on studio managers, causing stress and anxiety, but failing to find cover also impacts the member experience, threatening income streams through cancellations.

Instructor communications have also proved to be challenging. A report by EMD UK found almost a quarter (24 per cent) of instructors are juggling up to seven different WhatsApp and social groups relating to the classes they teach at various venues.

Working with NetGym, Fisikal now offers a seamless digital solution that channels instructor class cover communications through the app, improving visibility and efficiency. In addition to cover scheduling and communications, the NetGym integration also enables managers to approve cover changes via the app or website, with automated schedule updates communicating changes directly to customers via the app.

Fisikal has built its ecosystem in a way that enables collaboration with other software providers. We place operator needs at the heart of our offer, working with partners to deliver solutions that alleviate pain points and optimise efficiencies.

www.fisikal.com

The Fisikal/NetGym integration enables managers to schedule, approve and communicate class cover changes via the app or website
Fisikal and NetGym are collaborating to fix class cover issues / photo: Shutterstock/Iryna Inshyna
Daniel Wischer
Magicline GmbH
Daniel Wischer / photo: Magicline

With the introduction of an Open API and new Magicline Marketplace, Magicline is delivering tools to enable operators to better manage their health clubs and studios.

Partner integrations enable operators to create customised management solutions to enhance efficiency and competitiveness.

Our Magicline ecosystem has 80 industry partners, such as Gympass, myFitApp and ClubPlanner, actively engaged in developing new workflows and use-cases via the Open API. This collaborative effort is redefining what’s possible in health club management, with innovative solutions emerging regularly.

The Magicline Marketplace offers customers a comprehensive overview of available integrations, including information about benefits, functions and how the integration works. With a growing number of partners joining the ecosystem daily, customers can select tools and services that best align with their business needs and aspirations.

Members demand more than just a physical workout, they seek a holistic digital experience that includes easy booking, personalised fitness plans and seamless interactions with their club. We’re committed to delivering on these expectations, ensuring customers have an exceptional digital journey.

The Marketplace is currently focusing on German-speaking markets, but will be available to international clients soon.

www.magicline.com/en

The Magicline Marketplace enables health club owners to create customised management solutions
Members expect a more holistic digital experience / photo: Shutterstock/Jacob Lund
Magicline Marketplace has an Open API and integrations with 80 partners / photo: Magicline
Dave Alstead
Xplor Gym
Dave Alstead / photo: Xplor Gym

Xplor Gym now includes tools to help operators acquire new members.

Clubs can track sales activity, assign follow-up tasks to team members, and categorise leads by likelihood of conversion.

To scale, operators need to automate sales processes, so we’ve enabled them to create automated prospect nurture communication flows.

To increase conversion rates, they can take a targeted approach to these nurture flows, so prospects get the right messages based on their age, goals and more.

To take advantage of seasonal opportunities, they can create promotion codes and add these to marketing campaigns, and because many members want to join online, Xplor Gym enables operators to add a joining widget to their website.

As soon as a new member joins, operators can see this in the software, making it easy to track sales performance in real time.

An ‘abandoned basket’ function captures details of prospects who drop out during the joining process, so clubs can follow up with messages to encourage sign-up.

Operators can also add forms to their website so prospects can request a tour or more information.

www.xplorgym.co.uk

Clubs can track sales activities, assign follow- up tasks to team members, and categorise leads by likelihood of conversion
Xplor Gym has upgraded its customer acquistion functionality
Alex von Hagen
Virtuagym
Alex von Hagen / photo: Virtuagym

This year we’ve launched Virtuagym’s first AI product: AI Coach. This solution provides personalised workout plans based on an individual’s statements given on a virtual chat. These can be for single workouts or for weekly or monthly training plans.

AI Coach is a fully integrated part of Virtuagym’s mobile app ecosystem; combining with tools such as progress tracking, challenges and nutrition coaching. In due course, AI Coach will also be available to clubs as part of our white label solution.

We’ve also just released the latest version of our fitness app. This includes updates such as a redesign of our challenges feature and enhancements to our community solution, both of which help fuel motivation and a sense of belonging for users.

We’ve also added a suite of automated products to our payment system that enable operators to process online and offline payments, removing hassle for club owners and trainers.

Finally, we’ve launched our first strength-cardio integration with Matrix Fitness, so members can track sets, reps and weight between strength equipment and Virtuagym’s coaching platform. Supplementing our cardio integration, this delivers a 360-degree connected training experience.

www.virtuagym.com

AI Coach provides instant, personalised workout plans based on an individual’s statements and questions in a virtual chat
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features