Elevate | Fit Tech promotion
Elevate | Fit Tech promotion
Elevate | Fit Tech promotion
features

HCM People: Dame Sarah Storey

Active Travel Commissioner, Sheffield City Region

Connected and continuous infrastructure ensure journeys via active modes no longer have to suffer the usual delay and inconvenience

Published in Health Club Management 2021 issue 2

An area north of Sheffield City Centre in the UK is to be designed as an Active Neighbourhood, with the view to creating an environment which promotes physical activity.

The proposals for the Kelham and Neepsend area include encouraging exercise, improving sustainable travel and creating safer and more attractive travel routes into and around the area – especially for walking, running and cycling.

Sarah Storey, multiple Paralympic champion and Sheffield City Region’s active travel commissioner, said: “It’s fantastic to see the plans for this ambitious scheme being shared. Sheffield City Council has done a brilliant job in developing connected routes from the trial scheme that was introduced at Kelham Island last year.”

The area – once the heart of the city’s vast and world-renowned steel industry – sank into decline in the 1970s, but has become the focus of urban regeneration investment in the last 25 years.

As well as segregated lanes for cycling, detailed plans feature Sheffield’s first ‘Dutch-style’ roundabout and improvements for pedestrians that include a continuous footpath through large parts of the city, a move welcomed by Storey.

At the heart of the proposals is a reduction in traffic – some through road closures – and encouraging people to adopt healthier, active travel habits.

The proposals are part of the Council’s Connecting Sheffield scheme, which focuses on adapting the city’s infrastructure for the future, to allow for walking, running, cycling and public transport to be the first choices of travel, from commuting to work to meeting friends.

Speaking about the new proposals, Storey said: “Connected and continuous infrastructure, with priority crossings for people walking and cycling, ensure that journeys via active modes no longer have to suffer the usual delay and inconvenience and are crucial to enabling people to leave their cars behind for short, everyday journeys.”

The plans chime with Sport England’s new 10-year strategy (see page 48) which identifies the creation of active environments as one of five “Big Issues” to get right, in order to encourage people to get more physically active.

Stopping unnecessary journeys through the area will help to establish it as a safer, healthier and more vibrant place to live, work and visit.

“Some of the proposed changes have already been in place through the last few months, as part of emergency social distancing and active travel measures, and we have seen a positive response to them so far,” said Storey.

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features

HCM People: Dame Sarah Storey

Active Travel Commissioner, Sheffield City Region

Connected and continuous infrastructure ensure journeys via active modes no longer have to suffer the usual delay and inconvenience

Published in Health Club Management 2021 issue 2

An area north of Sheffield City Centre in the UK is to be designed as an Active Neighbourhood, with the view to creating an environment which promotes physical activity.

The proposals for the Kelham and Neepsend area include encouraging exercise, improving sustainable travel and creating safer and more attractive travel routes into and around the area – especially for walking, running and cycling.

Sarah Storey, multiple Paralympic champion and Sheffield City Region’s active travel commissioner, said: “It’s fantastic to see the plans for this ambitious scheme being shared. Sheffield City Council has done a brilliant job in developing connected routes from the trial scheme that was introduced at Kelham Island last year.”

The area – once the heart of the city’s vast and world-renowned steel industry – sank into decline in the 1970s, but has become the focus of urban regeneration investment in the last 25 years.

As well as segregated lanes for cycling, detailed plans feature Sheffield’s first ‘Dutch-style’ roundabout and improvements for pedestrians that include a continuous footpath through large parts of the city, a move welcomed by Storey.

At the heart of the proposals is a reduction in traffic – some through road closures – and encouraging people to adopt healthier, active travel habits.

The proposals are part of the Council’s Connecting Sheffield scheme, which focuses on adapting the city’s infrastructure for the future, to allow for walking, running, cycling and public transport to be the first choices of travel, from commuting to work to meeting friends.

Speaking about the new proposals, Storey said: “Connected and continuous infrastructure, with priority crossings for people walking and cycling, ensure that journeys via active modes no longer have to suffer the usual delay and inconvenience and are crucial to enabling people to leave their cars behind for short, everyday journeys.”

The plans chime with Sport England’s new 10-year strategy (see page 48) which identifies the creation of active environments as one of five “Big Issues” to get right, in order to encourage people to get more physically active.

Stopping unnecessary journeys through the area will help to establish it as a safer, healthier and more vibrant place to live, work and visit.

“Some of the proposed changes have already been in place through the last few months, as part of emergency social distancing and active travel measures, and we have seen a positive response to them so far,” said Storey.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features