Elevate | Fit Tech promotion
Elevate | Fit Tech promotion
Elevate | Fit Tech promotion
features

Employers sector: Employers briefing

Recruiting great fitness staff is an important retention tool in the health and fitness sector. Tom Walker reports

Published in HCM Handbook 2019 issue 1

One of the oft-repeated mantras for achieving successful recruitment is to have the “right person, in the right place, at the right time”. Useful advice, especially if it’s accompanied with further considerations. How cost-effective are your ways of finding staff, for example? What about the time spent on finding the right people? And have you got the best possible partners to work with, when searching for new staff?

Taking the time and effort to develop a recruiting process which continually looks for people with the right skills and motivation will not only find you the people – but could save a lot of time and money.

PLANNING FOR SUCCESS
Recruitment and the way it’s planned is essential to every industry. Getting recruitment right in a service industry such as the health and fitness sector is particularly important. Having the right staff is crucial to build a positive experience for your members. Engaging, motivational people can create a positive atmosphere in a club or studio, which is tangible from the very first moment a prospective new member steps inside your facility.

Having great fitness staff is also an important retention tool. According to retention expert Dr Melvyn Hillsdon, if fitness staff actively interact with members, they retain their membership longer than members who receive little interaction.

BUILDING A RESERVE
Finding good, loyal talent can be hard, so ask yourself: Have you made every effort to attract and encourage candidates to apply for your vacancies? Are you clear about your present and future requirements?
Also, at a time when digital record-keeping is getting increasingly important, there’s no reason why you shouldn’t create a talent pool of prospective candidates – acquired, for example, through previous applications – which enables the selection of the best candidates to suit your specific needs.

There’s no harm in doing some market research. Find out how much competitors pay for the same jobs you’re looking to fill – and the types of benefits they offer – to make sure you’re competitive.

HELP IS AT HAND
The Leisure Opportunities recruitment service is the UK’s leading career and recruitment service for the fitness industry. Using the latest technology, it distributes your jobs through printed magazines, websites, digital publications, social media and ezines – so they’re seen by great candidates. Importantly, as each platform is used by industry people to keep up with the latest news, your jobs will be seen by those who aren’t actively jobseeking.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Ali Jawad

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Users can easily identify which facilities in the UK are accessible to the disabled community
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Hannes Sjöblad

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We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
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Jamie Buck

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The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
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Anantharaman Pattabiraman

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When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
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features

Employers sector: Employers briefing

Recruiting great fitness staff is an important retention tool in the health and fitness sector. Tom Walker reports

Published in HCM Handbook 2019 issue 1

One of the oft-repeated mantras for achieving successful recruitment is to have the “right person, in the right place, at the right time”. Useful advice, especially if it’s accompanied with further considerations. How cost-effective are your ways of finding staff, for example? What about the time spent on finding the right people? And have you got the best possible partners to work with, when searching for new staff?

Taking the time and effort to develop a recruiting process which continually looks for people with the right skills and motivation will not only find you the people – but could save a lot of time and money.

PLANNING FOR SUCCESS
Recruitment and the way it’s planned is essential to every industry. Getting recruitment right in a service industry such as the health and fitness sector is particularly important. Having the right staff is crucial to build a positive experience for your members. Engaging, motivational people can create a positive atmosphere in a club or studio, which is tangible from the very first moment a prospective new member steps inside your facility.

Having great fitness staff is also an important retention tool. According to retention expert Dr Melvyn Hillsdon, if fitness staff actively interact with members, they retain their membership longer than members who receive little interaction.

BUILDING A RESERVE
Finding good, loyal talent can be hard, so ask yourself: Have you made every effort to attract and encourage candidates to apply for your vacancies? Are you clear about your present and future requirements?
Also, at a time when digital record-keeping is getting increasingly important, there’s no reason why you shouldn’t create a talent pool of prospective candidates – acquired, for example, through previous applications – which enables the selection of the best candidates to suit your specific needs.

There’s no harm in doing some market research. Find out how much competitors pay for the same jobs you’re looking to fill – and the types of benefits they offer – to make sure you’re competitive.

HELP IS AT HAND
The Leisure Opportunities recruitment service is the UK’s leading career and recruitment service for the fitness industry. Using the latest technology, it distributes your jobs through printed magazines, websites, digital publications, social media and ezines – so they’re seen by great candidates. Importantly, as each platform is used by industry people to keep up with the latest news, your jobs will be seen by those who aren’t actively jobseeking.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features