Will Ventures news & features
Viva Leisure’s CEO on global growth and redefining revenue generation
HCM issue 4 2026
Having invested in a wealth of health and fitness businesses, Mastrov tells Liz Terry why he’s bought back the company he started in 1983 – 24-Hour Fitness.
HCM issue 3 2026
The CEO of Fit House of Brands has been busy rescuing and reimagining the company’s flagship brand, F45. He talks to Liz Terry
HCM issue 1 2026
AI-powered automated massage company Aescape has secured deals with sportsmen Logan
Paul and Tom Brady.
news •
25 Sep 2025
The franchise segment is a fast moving and dynamic part of the industry. Kath Hudson rounds up some of the major deals and developments of the last 12 months, including former Xponential Fitness CEO, Anthony Geisler, arriving back on the scene.
HCM Handbook 2025
HCM Handbook editorial director, Liz Terry and Kath Hudson predict key trends, influences and opportunities set to shape the sector, including vagus nerve resets, diagnostics and social prescribing.
HCM Handbook 2025
Sweat-sensing wearable innovator, Epicore Biosystems has announced an additional US$6
million in Series B funding, bringing the total raise to US$32 million.
news •
14 May 2025
As European fitness businesses head to the FIBO 2025 in Germany, Kath Hudson rounds up some of the key deals that have happened across Europe during the past year
HCM issue 3 2025
With more than one gym opening per week and the integration of Blink Fitness underway in the US, the new CEO of PureGym talks to Kate Cracknell
HCM issue 3 2025
The CEO of VivaGym has new backers committed to fast tracking the growth of the business within the Iberian market and further afield. He talks to Kate Cracknell
HCM issue 1 2025
Strength training app, Ladder, has secured more than US$100 million investment to support
new growth initiatives and reach a global audience.
news •
28 Nov 2024
Employee wellness app GoJoe has teamed up with Les Mills for a major new content offering,
giving access to hundreds of new workouts.
news •
16 Jul 2024
The founder of Physique 57 talks about the global development of her barre-based wellness and lifestyle brand
HCM issue 2 2024
The entrepreneurial founder of Move Technologies Group talks about creating MoveGB and the tech-based health-focused ventures that have followed
HCM issue 11 2023
The first female CEO and president of IHRSA shares her plans to reimagine the association with Kath Hudson
HCM issue 10 2023
The global CEO of Barry’s reflects on the company’s evolution as it celebrates its 25th anniversary
HCM issue 9 2023
The pioneering fitness entrepreneur tells us how he’s injecting science and style into his latest venture in New York City
HCM issue 7 2023
We dive into the State of the UK Swimming Industry Report 2023 by Leisure DB to see what challenges and opportunities lie ahead for the aquatics sector
HCM issue 7 2023
Recovery is hitting the mainstream and with an increasing number of percussive and vibration therapies on offer, Steph Eaves checks out the options
HCM issue 8 2023
Lead Lake Nona, a company that sources, funds and drives the growth of early-stage sports
and health tech startups globally, has signed a partnership with US NBA franchise, Orlando
Magic, that will see the two organisations work together to develop sports and health tech
solutions.
news •
24 Mar 2023
CEO of the Global Wellness Institute, Susie Ellis, led the recent Global Wellness Summit in Tel Aviv. Jane Kitchen was there for HCM
HCM issue 11 2022
Bioniq, which supplies subscribers with personalised nutritional supplements
based on their blood test results, has acquired smart mirror company Vaha.
news •
13 Dec 2022
Lumen, a health tech company that analyses people’s metabolism based on the CO2 and
oxygen
in
their breath, has raised US$62m in Series B funding. The round was led by Pitango Venture
Capital,
with participating investors including, Hanwha Group, Resolute Ventures, RiverPark Ventures,
Unorthodox Ventures, Almeda Capital and Disruptive VC.
news •
05 Dec 2022
Aescape, a tech company building automated, data-driven massage tables that mimic human
touch, has announced a US$30m (£24.9m, €28.9m) Series A funding round.
news •
30 Nov 2022
The CEO of the Body Fit Training franchise is pushing out globally – including a UK launch – following a major deal with Xponential Fitness
HCM issue 9 2022
Therabody has launched eight product innovations and closed a growth equity round with backing
reaching US$165m. The investment was led by North Castle Partners, with additional financing from
Kevin Hart’s venture capital firm HartBeat Ventures and Rx3 Ventures.
news •
28 Sep 2022
Amanda Rees founded Bold, digital strength and balance training for older people
Fit Tech issue 1 2023
Corporate wellbeing platform Gympass has launched personal training service Trainiac in the
UK.
Already live in Brazil and the US, it matches members with a certified coach who supports
them
on
their wellbeing journey.
news •
23 Aug 2022
Nowatch, a new contender in the expanding biometric fitness tracker market has developed a
wearable device, in partnership with Philips, which measures cortisol levels and alerts users
about their stress load up to 60 minutes in advance..
news •
02 Aug 2022
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3
September 2022. He will succeed Josh McCarter who will join Mindbody’s board of directors.
news •
02 Aug 2022
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
Matrix provides equipment to facilities in all market sectors including private health clubs, residential housing, ...
22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand



