AI-powered automated massage company Aescape has secured deals with sportsmen Logan Paul and Tom Brady.
Logan Paul
Retired professional wrestler and content creator Logan Paul has joined the company as an investor and partner. Eric Litman, CEO of Aescape, believes Paul’s endorsement represents validation from an athlete with connections in sport, business and innovation.
Litman highlighted how Paul’s content platforms will help Aescape reach new audiences and that his investment will help facilitate the democratisation of advanced recovery solutions.
Litman said: "What makes this partnership particularly meaningful isn't just Logan's investment, but his genuine enthusiasm for what we're building at Aescape. During our recent conversation, it became clear that Logan sees the same future we do: a world where advanced recovery technology is accessible to everyone, not just elite athletes."
Tom Brady
Seven-time NFL Super Bowl champion Tom Brady, who retired in 2023, has joined the company as chief innovation officer, giving Aescape exclusive rights to his recovery and longevity protocols.
Brady believes his professional accomplishments are largely due to the massage work he received and the recovery protocols he developed.
Litman said of this partnership: "Tom is a seven-time Super Bowl champion who played at the highest level well into his forties. He credits that longevity to his recovery protocols – and that’s exactly what Aescape has acquired. We’re adapting his longevity-focused methods into our system and enhancing them in ways only robotics and AI can. With our technology and broad distribution across leading hospitality, athletic and wellness partners, we’re making elite-level recovery an everyday self-care practice accessible to all."
Brady’s business partner Alex Spiro, an investor and lawyer, will also join Aescape as a strategic advisor. The pair will develop products and work on scaling the company.
Aescape
Founded in 2017 by entrepreneur Eric Litman, the New York-based lifestyle robotics company announced in March that it had secured US$83 million (€76.5 million, £64.3 million) in a strategic round led by Valor Equity Partners, an early investor in Tesla and SpaceX.
The round also saw participation from existing investors, including Alumni Ventures and NBA Champion and All-Star Kevin Love.
With this latest investment, Aescape’s total funding now stands at US$130 million (€118 million, £100.6 million), enabling the company to scale operations, expand into new markets and grow its partnerships with global brands.
Aescape debuted with premium health club brand Equinox at select locations in New York City last year. It now has deals with 60 Equinox locations nationwide.
The company also has partnerships with select Four Seasons, Marriott and Ritz-Carlton properties in North America.
