Engagement news & features
Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, says HCM editor Liz Terry.
HCM issue 7 2020
What types of exercise content were most popular during lockdown? Funxtion shares its insights
HCM issue 7 2020
This new global campaign aims to help clubs reactivate paused members by providing a schedule of events, competitions and workouts
HCM issue 7 2020
Proinsight has mystery shopped and reported on 50 online workouts
HCM issue 7 2020
COVID-19 has changed the world as we know it. We predict the top 20 trends in fitness for the coming year
HCM issue 7 2020
KeepMe’s founder explains how machine learning can hyper-personalise engagement for gyms and drive retention
Fit Tech issue 2 2020
Lucian Weston developed PureGym’s app in-house to ensure it met member needs. He tells Fit Tech about the journey
Fit Tech issue 2 2020
Equipment giant Technogym has introduced its new Excite line of fully-connected
cardio kit that has now been fitted with the Technogym Live user interface.
news •
31 Jul 2020
The City of Portland in Maine, US, is investing in a wellness programme for its entire workforce. We talk to the founder and CEO of Wellness Workdays
HCM issue 6 2020
The CEO of Wexer says COVID-19 has changed customer expectations and operators must adopt a hybrid physical/digital model to survive post-pandemic
HCM issue 6 2020
Technogym has announced the launch of live streaming and on-demand classes. The
new content will be delivered via the Technogym Mywellness app.
news •
03 Jul 2020
The fitness industry's pivot to digital has defined the sector's response to the COVID-19 pandemic.
For Spanish chain GO fit, it could also mean achieving the company's mission to get an entire nation
physically active.
news •
16 Jun 2020
Les Mills is serving up digital workouts to members of Bannatyne Health Clubs
HCM issue 5 2020
Outdoor fitness franchise BMF is launching a £1m initiative to help PTs and exercise professionals get back to work
HCM issue 5 2020
GO fit’s chief transformation officer talks about the brand’s groundbreaking COVID-19 response
HCM issue 5 2020
Tamara Bailey says clubs need to re-examine member engagement strategies
HCM issue 4 2020
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
HCM issue 4 2020
How can clubs generate income during the closures? We ask the experts
HCM issue 4 2020
When it comes to boosting fitness membership, it’s judicious to meet the needs of the lucrative over-55 market. DataHub’s Utku Topraksevten shares insights from the latest Moving Communities: Active Leisure Trends report and how best to get with the programme
HCM Handbook 2020
Finlay Macdonald from Les Mills explores how to make the most of your finest group exercise instructors. Armed with enough influence to positively boost membership numbers, it’s vital to reward, train and value your best in class
HCM Handbook 2020
HCM magazine editor, Liz Terry, outlines the key trends, influences and opportunities set to shape health and fitness, from outdoor fitness to pandemic insurance
HCM Handbook 2020
Amazon Web Services is changing the sports industry with artificial intelligence
Fit Tech issue 1 2020
Nick Coutts and Kresten Juel Jensen on gamifying group fitness using the motion sensors in a smartphone
Fit Tech issue 1 2020
The coronavirus pandemic has seen the fitness industry pivot to digital. We look at the longer-term implications
Fit Tech issue 1 2020
With real-time vibration feedback, this new product generates applied analytics and guides training
Fit Tech issue 1 2020
Lauren Heath-Jones reveals the newest
product launches from Wattbike, Pulse,
Body Bike and MYE Technologies
HCM issue 3 2020
Consumers are seeking varied, effective
workouts. It’s time to take a new approach
to designing fitness areas, as Physical
Company’s James Anderson explains
HCM issue 3 2020
As it has become a trend, more operators
are offering body scanning. We ask some
to share their experiences
HCM issue 3 2020
MYE Technologies, a US-based tech company specialising in fitness equipment, is set to launch a new
body scanner.
product innovation •
05 Mar 2020
Founded nearly 50 years ago, Balanced Body works with the highest quality materials, and pride ...
FIBO pursues the vision of a strong and healthy society and as a global network ...
22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand



