Engagement news & features
Fitness apps find it easy to collect new users, but can they keep them? Retention expert Bob Lawson gives his tips
Fit Tech issue 1 2021
Salus Optima is working with McLaren Racing to empower team members
to improve their health
Fit Tech issue 1 2021
A recent report analysed the backgrounds of more than 300 fitness tech executives
Fit Tech issue 1 2021
With over 100,000 workouts tracked per day, Trainerize is helping people achieve their fitness goals
Fit Tech issue 1 2021
Richard Lucas, founder of GoVox, explains how his system helps clubs identify athletes who are struggling with mental health issues
Fit Tech issue 1 2021
Black Box VR is the world’s first virtual reality gym. Co-founder Preston Lewis tells why VR and gaming is the perfect way to get people addicted to fitness
Fit Tech issue 1 2021
Member engagement software provider The Retention People (TRP) has unveiled the winners of
its annual 2020 Member Experience Awards (MEA).
product innovation •
15 Jan 2021
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry
wants? For members to be addicted (in a healthy way) to exercise – not just to increase
profits but, most importantly, so they can live happier, healthier and longer lives.
product innovation •
12 Jan 2021
Heading into 2021, storytelling will be a key trend among fitness content creators and
connected fitness providers, as the industry recognises its potential to unlock ultra-
engaging experiences that boost retention.
product innovation •
23 Dec 2020
Technogym has ramped up its live and on-demand services this year. We hear how the new streaming services are being used by operators to build customer engagement
HCM issue 11 2020
UneeQ, a digital human company, has worked with mental wellbeing platform Mentemia to
transform famous New Zealand rugby player, Sir John Kirwan, into the world's first digital
human mental health coach.
news •
15 Dec 2020
While leisure operators can generate interest and build an audience fairly easily, the
challenge is converting an audience into a paying, engaged community – and keeping them
there.
product innovation •
07 Dec 2020
Venueserve Fitness enables clubs to offer white-label content
streaming to optimise capacity and member engagement
HCM issue 10 2020
Mindbody is focusing its product development efforts on new technologies, as it looks to "reimagine"
its software platform.
news •
19 Nov 2020
Policymakers and operators discuss trust and public sector pandemic responses
HCM issue 10 2020
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to
give its corporate members access to over 170 clubs across UK and Ireland.
product innovation •
18 Nov 2020
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s
leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we
think about – and deliver – fitness content to truly engage members.
product innovation •
16 Nov 2020
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a
twist, by offering customers the opportunity to take part in exercise sessions led by an
avatar.
news •
26 Oct 2020
A look at how you can unlock hidden value in your operation with a complete end-to-end leisure management solution
HCM issue 9 2020
'Emerging successfully out of a crisis as significant as this pandemic requires visionary leadership, creative thinking and innovative collaboration' says David Stalker
HCM issue 9 2020
A report by Deloitte for EuropeActive analyses the impact of COVID-19 on the European health and fitness market
HCM issue 9 2020
The CEO of The Club Company is working to rebuild and expand the business by fusing fitness and hospitality
HCM issue 9 2020
Modelling by 4global shows what we can expect for UK public sector fitness
HCM issue 9 2020
The hard work is paying off and we’re earning a reputation for safe operations. Now it’s time to tackle the next set of challenges says Liz Terry
HCM issue 8 2020
Sporteve worked with Funxtion to enhance its in-club digital offering and liberate staff on the gym floor
HCM issue 8 2020
Hutchison Technologies virtual solutions are helping operators expand their virtual offering
and get motivated members back into the club.
product innovation •
15 Sep 2020
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
product innovation •
07 Sep 2020
Health and wellness software company, GymPraaktis, is launching its new Exercise Engine
software for gyms and members looking to improve their fitness routines from home.
product innovation •
27 Aug 2020
Fitness equipment specialist Freemotion is pivoting further to digital, as the industry
enters the era of the hybrid gym model.
news •
26 Aug 2020
Fitness apps alone are unable to motivate most people to get active – but providing app users the
opportunity to interact with an online exercise community has a huge impact.
news •
24 Aug 2020
Every week, millions of people get fit in 21,000 clubs, across 100 countries with the ...
Perfect Gym, part of the Sport Alliance group, is a global software provider specialising in ...
22-23 Sep 2026
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