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GymAware tracks weight lifting performance with Flex

By

GymAware, a fitness equipment company based in Australia, has created Flex, a tracking device that collects performance data from weight training.

Distributed in the UK by Perform Better, Flex is a lightweight device that can attach to any barbell magnetically and uses 16 laser optics to measure the weight's vertical displacement from the closest surface, either the floor or ceiling.

Users simply fit the Flex to the barbell, which then collects data, such as the weight's vertical displacement, height, dip, power and velocity, and sends it to the Flex Stronger app, where users can track their performance either by repetition, set or session.

It can also track increases in strength and load, as well as technique improvements, and can be used by personal trainers to motivate clients, track their progress and set goals. It can even be used to create personalised programming.

"Flex turns any barbell into a smart gym by providing real-time feedback on each and every lift. Combined with community features and accurate technology, it is the perfect solution for anyone wishing to train at the next level," says GymAware MD Heather Lawton.

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Hollywood star Chris Hemsworth is making his online fitness programme Centrfit available for free for the next six weeks.
iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant investment, worth US $200m, from Pamplona Capital Management.
David Lloyd Leisure (DLL) has announced the launch of David Lloyd Clubs @Home to engage members during the coronavirus closure.
Fitness giant Technogym will enable club operators to offer at-home training and coaching services to members remotely via its Mywellness Cloud platform.
Fitness tech firm Motosumo has launched a new service, allowing gym operators to deliver HIIT group workouts and indoor cycling classes to their members' living rooms.
A personalised sexual wellness app has been launched with the aim of improving people’s sex lives.
Life Fitness has launched a series of at-home on-demand workouts to keep users active in the wake of the coronavirus.
A live workout streamed on YouTube, which looks to help keep families active during the coronavirus outbreak, has gone global.
Life Fitness has partnered with Digital Coach to launch at-home on-demand workouts to keep users active in the wake of the coronavirus.
Technology firm Purple WiFi has launched a live data website, offering a real-time, visual representation of the effects of the COVID-19 (Coronavirus) pandemic on leisure industry sectors globally.
Unlimitech, a tech startup linked to University of Cambdrige, is looking to bring to market a face mask capable of recording and tracking the user's exercise data.
Fitness equipment giant Life Fitness has signed a deal to make Samsung Galaxy Watch devices compatible with a full line of premium Life Fitness cardio equipment.
US country music singer Carrie Underwood is dipping her toe in the fitness industry, with the launch of a fitness app which she says will ultimately form part of a "holistic wellness platform".
MYE Technologies, a US-based tech company specialising in fitness equipment, is set to launch a new body scanner.
Tech firm Eight Sleep, which markets itself as "the world's first sleep fitness company", has signed a deal with NBA star Danny Green which will see the basketball player become an investor and ambassador for the company.
Vedere Ventures has announced today (4 March) that it is investing in new global fitness data platform fitNdata.
Luxury tech innovator, Immersive Gym, has launched an augmented fitness environment which “intelligently uses technology” to transform static workouts into real-time journeys, without wearables.
Budget hotel operator Premier Inn has officially signed a nationwide partnership with online fitness marketplace Hussle, which will see all Premier Inn guests gain access to Hussle's network of gyms.
Amir Alroy, co-founder of Israeli wellness innovation hub, Welltech1, and Ömer Isvan, president of Servotel Corporation, have been announced as co-chairs of the Global Wellness Summit 2020, which will be held in Tel Aviv, Israel from 10-13 November 2020.
Indoor cycling brand Flywheel is to discontinue its Flywheel At Home subscription service after settling a legal case with rival Peloton.
Wattbike has announced a new partnership with indoor cycling innovator Intelligent Cycling that will see the creation of a 'truly smart, connected' indoor cycling experience.
Pulse Fitness has created TRAKK, a new fitness app that it claims will transform the way that gym operators and members track their journeys.
Technogym's connected cardio equipment is now compatible with Samsung Galaxy Watch Active2.
Rising workplace stress among employees has led companies to increase their investment in incentives as rewards, with wearable fitness gadgets among the most popular corporate perks.
Video Gallery
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MyZone
The Best Product for the Best Clubs Read more
Company profiles
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Diary dates
03-05 Aug 2020
Raffles City Convention Centre, Singapore
30 Sep 2020
Exhibition Centre Cologne, Cologne, Germany
01-04 Oct 2020
Exhibition Centre, Cologne, Germany
07 Oct 2020
Palais Brongniart, Paris, France
News

GymAware tracks weight lifting performance with Flex

By

GymAware, a fitness equipment company based in Australia, has created Flex, a tracking device that collects performance data from weight training.

Distributed in the UK by Perform Better, Flex is a lightweight device that can attach to any barbell magnetically and uses 16 laser optics to measure the weight's vertical displacement from the closest surface, either the floor or ceiling.

Users simply fit the Flex to the barbell, which then collects data, such as the weight's vertical displacement, height, dip, power and velocity, and sends it to the Flex Stronger app, where users can track their performance either by repetition, set or session.

It can also track increases in strength and load, as well as technique improvements, and can be used by personal trainers to motivate clients, track their progress and set goals. It can even be used to create personalised programming.

"Flex turns any barbell into a smart gym by providing real-time feedback on each and every lift. Combined with community features and accurate technology, it is the perfect solution for anyone wishing to train at the next level," says GymAware MD Heather Lawton.

More news
Hollywood star Chris Hemsworth is making his online fitness programme Centrfit available for free for the next six weeks.
iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant investment, worth US $200m, from Pamplona Capital Management.
David Lloyd Leisure (DLL) has announced the launch of David Lloyd Clubs @Home to engage members during the coronavirus closure.
Fitness giant Technogym will enable club operators to offer at-home training and coaching services to members remotely via its Mywellness Cloud platform.
Fitness tech firm Motosumo has launched a new service, allowing gym operators to deliver HIIT group workouts and indoor cycling classes to their members' living rooms.
A personalised sexual wellness app has been launched with the aim of improving people’s sex lives.
Life Fitness has launched a series of at-home on-demand workouts to keep users active in the wake of the coronavirus.
A live workout streamed on YouTube, which looks to help keep families active during the coronavirus outbreak, has gone global.
Life Fitness has partnered with Digital Coach to launch at-home on-demand workouts to keep users active in the wake of the coronavirus.
Technology firm Purple WiFi has launched a live data website, offering a real-time, visual representation of the effects of the COVID-19 (Coronavirus) pandemic on leisure industry sectors globally.
Unlimitech, a tech startup linked to University of Cambdrige, is looking to bring to market a face mask capable of recording and tracking the user's exercise data.
Fitness equipment giant Life Fitness has signed a deal to make Samsung Galaxy Watch devices compatible with a full line of premium Life Fitness cardio equipment.
US country music singer Carrie Underwood is dipping her toe in the fitness industry, with the launch of a fitness app which she says will ultimately form part of a "holistic wellness platform".
MYE Technologies, a US-based tech company specialising in fitness equipment, is set to launch a new body scanner.
Tech firm Eight Sleep, which markets itself as "the world's first sleep fitness company", has signed a deal with NBA star Danny Green which will see the basketball player become an investor and ambassador for the company.
Vedere Ventures has announced today (4 March) that it is investing in new global fitness data platform fitNdata.
Luxury tech innovator, Immersive Gym, has launched an augmented fitness environment which “intelligently uses technology” to transform static workouts into real-time journeys, without wearables.
Budget hotel operator Premier Inn has officially signed a nationwide partnership with online fitness marketplace Hussle, which will see all Premier Inn guests gain access to Hussle's network of gyms.
Amir Alroy, co-founder of Israeli wellness innovation hub, Welltech1, and Ömer Isvan, president of Servotel Corporation, have been announced as co-chairs of the Global Wellness Summit 2020, which will be held in Tel Aviv, Israel from 10-13 November 2020.
Indoor cycling brand Flywheel is to discontinue its Flywheel At Home subscription service after settling a legal case with rival Peloton.
Wattbike has announced a new partnership with indoor cycling innovator Intelligent Cycling that will see the creation of a 'truly smart, connected' indoor cycling experience.
Pulse Fitness has created TRAKK, a new fitness app that it claims will transform the way that gym operators and members track their journeys.
Technogym's connected cardio equipment is now compatible with Samsung Galaxy Watch Active2.
Rising workplace stress among employees has led companies to increase their investment in incentives as rewards, with wearable fitness gadgets among the most popular corporate perks.

features

people

Jean-Michel Fournier

CEO, Les Mills Media
In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence

Sight & sound

The audio visual aspect of your club is one of the biggest factors in keeping members motivated and engaged with your offering. So how can you optimise this? We asked four of the top audio visual suppliers in the industry for their tips

Artificial intelligence

When you hear the words ‘artificial intelligence’, do you think of talking computers and helpful androids? Think again. We find out how AI can be used in fitness
interview

Paul Juris

Director of sports science, Brooklyn Boulders
We’re trying to help people understand exactly how much effort they need to apply in order to get the best outcome, so they can do it over a long period of time and not burn out. The overall training effect is then much better
people

José Teixeira

SC Fitness, Portugal: head of customer experience
People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more
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Rachael Blumberg

Platefit: creator and founder
People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world

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Andrew Grill

Practical Futurist
Your marketing department will have to start writing ad copy for robots, not for humans. These digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it
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Ben Keenan

SUF Cycling: commercial director
This isn’t a spin around the park: SUF Cycling requires participants to dig deep, which can push some people not used to HIIT out of their comfort zone

The middle man

Many industries have aggregators so it makes sense for the health and fitness industry to have them too. Are they a force for the good, or could it become a case of the tail wagging the dog? Kath Hudson reports

Activelab 2019

Following the ActiveLab Live! finale at the recent Active Uprising conference, we take a look at startups that are using technology to help people become healthier and more active
celebs

Chris Hemsworth

I believe we all have untapped potential. And we all need support to achieve our goals. Centr puts the world’s best in the palm of your hand, to help you develop a healthier body, stronger mind, and a happier life - CHRIS HEMSWORTH
More features
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Directory
Locking solutions
Monster Padlocks: Locking solutions
Software
Book4Time Inc: Software
Fitness equipment
TRX Training: Fitness equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Spa software
ResortSuite: Spa software
Diary dates
03-05 Aug 2020
Raffles City Convention Centre, Singapore
30 Sep 2020
Exhibition Centre Cologne, Cologne, Germany
01-04 Oct 2020
Exhibition Centre, Cologne, Germany
07 Oct 2020
Palais Brongniart, Paris, France
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