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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
FIT TECH News

Pre-school activities make kids ‘confident, happy and social’

By

Taking part in pre-school activities such as swimming and dancing not only improves a child’s fitness levels, but also makes them happier, according to new research.

The study by GoPlayGo – a newly-launched app that helps parents book activities for children – found that 81 per cent of parents believed their child had benefited from attending pre-school activities. The majority of the 180 parents questioned said that attending classes helped improve their child’s confidence, happiness and social interaction, with tots play, swimming and music activities found to be the most beneficial.

The research comes in the same week that ukactive called for more investment in extra-curricular activities to counter the drop off in children’s fitness levels found to occur during school holidays.

Having launched GoPlayGo apps for iOS and Android this month, company co-founder and CEO Robin Brattel hopes to help parents find a convenient way for parents to book kids’ activities that get them on their feet and away from computer screens.

“As a parent of young children myself I’ve found the process of finding and booking activities extremely frustrating, there are loads of listing sites, often out of date and I just felt there needed to be a better, simpler quicker way for me and other parents to find and book,” said Brattel.

“Recently I’ve witnessed just how amazing the classes are and I can’t wait to help parents discover that for themselves.”

To use Goplaygo, parents enter their post code and are then presented with a selection of activities in their vicinity – which can be filtered according to their child’s age (the app currently caters for 0-6 year-olds) and activity preferences – before proceeding to the booking page. The app, which takes a 10 per cent cut of bookings, caters for all manner of children’s activities and carries out rigorous quality assurance prior to providers being accepted.

“We’re initially launching in North London, but will look to scale out quickly and we’ll probably do a funding round at some point later this year,” Brattel told Health Club Management recently.

“We’ve also had significant interest from senior investors in America and we’d like to launch there as soon as possible.

“Ultimately we’d aim for global scalability, with booking options for all ages. Uber and Airbnb started from nothing, so there’s no reason why we shouldn’t think big.”

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FIT TECH News

Pre-school activities make kids ‘confident, happy and social’

By

Taking part in pre-school activities such as swimming and dancing not only improves a child’s fitness levels, but also makes them happier, according to new research.

The study by GoPlayGo – a newly-launched app that helps parents book activities for children – found that 81 per cent of parents believed their child had benefited from attending pre-school activities. The majority of the 180 parents questioned said that attending classes helped improve their child’s confidence, happiness and social interaction, with tots play, swimming and music activities found to be the most beneficial.

The research comes in the same week that ukactive called for more investment in extra-curricular activities to counter the drop off in children’s fitness levels found to occur during school holidays.

Having launched GoPlayGo apps for iOS and Android this month, company co-founder and CEO Robin Brattel hopes to help parents find a convenient way for parents to book kids’ activities that get them on their feet and away from computer screens.

“As a parent of young children myself I’ve found the process of finding and booking activities extremely frustrating, there are loads of listing sites, often out of date and I just felt there needed to be a better, simpler quicker way for me and other parents to find and book,” said Brattel.

“Recently I’ve witnessed just how amazing the classes are and I can’t wait to help parents discover that for themselves.”

To use Goplaygo, parents enter their post code and are then presented with a selection of activities in their vicinity – which can be filtered according to their child’s age (the app currently caters for 0-6 year-olds) and activity preferences – before proceeding to the booking page. The app, which takes a 10 per cent cut of bookings, caters for all manner of children’s activities and carries out rigorous quality assurance prior to providers being accepted.

“We’re initially launching in North London, but will look to scale out quickly and we’ll probably do a funding round at some point later this year,” Brattel told Health Club Management recently.

“We’ve also had significant interest from senior investors in America and we’d like to launch there as soon as possible.

“Ultimately we’d aim for global scalability, with booking options for all ages. Uber and Airbnb started from nothing, so there’s no reason why we shouldn’t think big.”

More fit tech news
PureGym is encouraging people to step away from their screens and go for a walk, in a new initiative timed ...
news • 29 May 2026
Active people app, Strava, has overhauled its strength training experience, allowing gym-goers to automatically log and share their lifts from ...
news • 27 May 2026

Fitness First UK is embracing digital wellness technology by installing Kip’s tap-to-activate phone controls across its UK estate. Kip tags ...
news • 22 May 2026
The world’s first awareness ring has been launched. Designed to promote presence, focus and calm via gentle haptic vibrations, the ...
news • 13 May 2026
Center Parcs’ Aqua Sana Forest Spa, Woburn Forest, UK, has transformed an unused space into a touchless wellness area called ...
news • 12 May 2026
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The first solution is a robotic ...
product innovation • 07 May 2026
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, more inclusive and more engaging. ...
More HCM news

US-based robotics wellness company Aescape Inc has entered insolvency proceedings following the sale of substantially all of its ...

news • 06 May 2026
Fitness platform, Zing Coach, has teamed up with Les Mills, in a partnership that gives its users access to group ...
news • 23 Apr 2026

TMActive is launching a new Active Wellbeing Studio next month in Tonbridge, UK, specifically aimed at people who face higher ...
news • 13 Apr 2026

Indian billionaire, Deepinder Goyal, is working on a device called Temple that aims to track blood flow to the brain ...
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Polar has launched a durable, “urban-ready” sports watch offering training and recovery features and long-lasting battery life at a more ...
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