GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window
FIBO Exhibition
FIBO Exhibition
FIBO Exhibition
FIT TECH News

Sport England launches into digital fitness market with Studio You platform

By
Sport England has launched its own on-demand fitness platform
"Studio You" is designed to give 13-16-year-old girls a more positive experience of PE
Sport England has invested around £1.5m in the platform, which features more than 100 workouts
The free platform features activities such as yoga, boxing, Pilates and dance

Sport England has spent £1.5m launching its own on-demand fitness platform, with the hope of inspiring teenage girls to get active through digital physical education (PE) lessons.

Marketed as a "Netflix-style library" of non-competitive and non-traditional activities, the new Studio You service is designed to give 13-16-year-old girls a more positive experience of PE.

Studio You has been created in consultation with teenage girls and PE teachers and is an extension of the sports body's "This Girl Can" campaign.

The platform, which features more than 100 workouts, was developed by Hopscotch Consulting.

Supported by the Association for Physical Education, the platform will be free and enables PE teachers to teach classes in activities such as yoga, boxing, Pilates and dance – proven to be popular among teenage girls than more traditional offerings.

Kate Dale, who led the project for Sport England, said: "Many girls grow up to have a negative relationship with exercise.

“Studio You is the resource we need to help them have a positive relationship with it instead. And for some girls, PE at school is their only chance to get active – so it’s important to make it fun and get the experience right for them.

“We know PE teachers want all their students to enjoy PE, but the pressures of school life and being a teenager make this challenging.

“Studio You is here to help teachers to get girls enjoying exercise, to close the gender activity gap and to help girls build healthy habits for life.”

Studio You follows Sport England research which revealed that more than half (57 per cent) of girls aged 13-16 are not meeting the physical activity guidelines set out by the Chief Medical Officer.

Of those deemed inactive, 52.9 per cent cited a lack of confidence and 57.2 per cent said self-consciousness is a barrier to them getting active.

Studio You has been designed to break down these barriers, with non-competitive activities and featuring instructors of all sizes and shapes.

To find out more about the Studio You platform, click here.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More fit tech news
Virtuagym has launched a Video Workout platform which is natively integrated into its existing suite of products. The feature will ...
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated into Matrix's premium commercial equipment. ...
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to use a range of gyms, ...
French car manufacturer Citroën and hotel brand Pullman Hotels & Resorts have partnered to create an autonomous "urban mobile platform" ...
Les Mills is expanding its digital operations by replacing its existing on-demand services with the launch of a new platform ...
At-home pilates reformer brand Frame Fitness has secured a US$5m seed financing round led by Mark Mastrov, founder and former ...
Amazon has made a major move to grab itself a bigger share of the digital fitness and wellness market, by ...
Digital health and fitness platform Fittr has raised US$11.5m in a Series A funding round. The investment was led by ...
EGYM has completed a US$41m Series E financing round led by Mayfair Equity Partners, a leading tech and consumer growth ...
In a major move against the gym market, Apple has revealed a number of upgrades to its Fitness+ platform, coinciding ...
Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital ...
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. Based in Switzerland, VAY’s proprietary ...
Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity that will position ...
Les Mills' popular portfolio of workouts will be made available on the Fitbit Premium platform, following the signing of a ...
iFIT Health & Fitness has confirmed plans to go public and list the business on the Nasdaq. The connected fitness ...
Whoop has raised US$200m in a Series F funding round, resulting in the tech start-up being valued at US$3.6bn. The ...
Intelivideo has signed a partnership deal with software specialist ABC Fitness Solutions, which will expand the reach of Intelivideo's digital ...
Shares in Peloton have fallen after the company revealed fourth-quarter losses. It also said that tactical changes to the business ...
More fit tech news
Featured supplier: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured supplier: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Excite Live Experience: Join the party with Technogym
Technogym
The new Excite line makes training more fun and inspiring for any age or fitness level with lots of workouts and entertainment options. Read more
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Power Plate: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness equipment
Precor: Fitness equipment
Management software
Premier Software Solutions: Management software
Featured supplier: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured supplier: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Excite Live Experience: Join the party with Technogym
Technogym
The new Excite line makes training more fun and inspiring for any age or fitness level with lots of workouts and entertainment options. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Power Plate: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness equipment
Precor: Fitness equipment
Management software
Premier Software Solutions: Management software

features

people

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts

Digital community

Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities

Put on your red light

Red light therapy promises a variety of benefits, including better recovery, skin rejuvenation and increased energy, but is it all too good to be true? Fit Tech spoke to Bryan Gohl and James Strong of Red Light Rising, and Wes Pfiffner of Joovv to find out more
people

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen

How usable is your product?

Your fit tech product might be a game changer, solving problems or creating new possibilities for clients, but none of this will matter if it’s not easy and enjoyable to use. Industrial designer Nick Chubb explains why usability is key, and the factors to consider when designing your new product
interview

Kilian Saekel

A-Champs is a platform that delivers sports science-based programmes and games through interactive sensor pods that come with light, sound and vibration
interview

Mathieu Letombe

We’re ultimately bringing health monitoring technologies from the doctor’s office into the home, to help patients and their physicians make life-saving changes

Jessica Ennis-Hill: founder of Jennis

Jessica Ennis-Hill is on a mission to close the gender data gap in health research. Her app, Jennis CycleMapping, is designed to help women understand their cycles and how to train during each different phase. Steph Eaves speaks to Ennis-Hill to find out exactly how it works
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP

Refining augmented reality

London boutique The Refinery has created an avatar-led digital fitness offering called ALFI, which utilises augmented reality (AR) to demonstrate movements. Zoe Bertali, one of the co-founders of the gym, tells us more

Funxtion: A vital connection

NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app
people

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
More features
FIT TECH News

Sport England launches into digital fitness market with Studio You platform

By
Sport England has launched its own on-demand fitness platform
"Studio You" is designed to give 13-16-year-old girls a more positive experience of PE
Sport England has invested around £1.5m in the platform, which features more than 100 workouts
The free platform features activities such as yoga, boxing, Pilates and dance

Sport England has spent £1.5m launching its own on-demand fitness platform, with the hope of inspiring teenage girls to get active through digital physical education (PE) lessons.

Marketed as a "Netflix-style library" of non-competitive and non-traditional activities, the new Studio You service is designed to give 13-16-year-old girls a more positive experience of PE.

Studio You has been created in consultation with teenage girls and PE teachers and is an extension of the sports body's "This Girl Can" campaign.

The platform, which features more than 100 workouts, was developed by Hopscotch Consulting.

Supported by the Association for Physical Education, the platform will be free and enables PE teachers to teach classes in activities such as yoga, boxing, Pilates and dance – proven to be popular among teenage girls than more traditional offerings.

Kate Dale, who led the project for Sport England, said: "Many girls grow up to have a negative relationship with exercise.

“Studio You is the resource we need to help them have a positive relationship with it instead. And for some girls, PE at school is their only chance to get active – so it’s important to make it fun and get the experience right for them.

“We know PE teachers want all their students to enjoy PE, but the pressures of school life and being a teenager make this challenging.

“Studio You is here to help teachers to get girls enjoying exercise, to close the gender activity gap and to help girls build healthy habits for life.”

Studio You follows Sport England research which revealed that more than half (57 per cent) of girls aged 13-16 are not meeting the physical activity guidelines set out by the Chief Medical Officer.

Of those deemed inactive, 52.9 per cent cited a lack of confidence and 57.2 per cent said self-consciousness is a barrier to them getting active.

Studio You has been designed to break down these barriers, with non-competitive activities and featuring instructors of all sizes and shapes.

To find out more about the Studio You platform, click here.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More fit tech news
Virtuagym has launched a Video Workout platform which is natively integrated into its existing suite of products. The feature will ...
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated into Matrix's premium commercial equipment. ...
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to use a range of gyms, ...
French car manufacturer Citroën and hotel brand Pullman Hotels & Resorts have partnered to create an autonomous "urban mobile platform" ...
Les Mills is expanding its digital operations by replacing its existing on-demand services with the launch of a new platform ...
At-home pilates reformer brand Frame Fitness has secured a US$5m seed financing round led by Mark Mastrov, founder and former ...
Amazon has made a major move to grab itself a bigger share of the digital fitness and wellness market, by ...
Digital health and fitness platform Fittr has raised US$11.5m in a Series A funding round. The investment was led by ...
EGYM has completed a US$41m Series E financing round led by Mayfair Equity Partners, a leading tech and consumer growth ...
In a major move against the gym market, Apple has revealed a number of upgrades to its Fitness+ platform, coinciding ...
Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital ...
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. Based in Switzerland, VAY’s proprietary ...
Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity that will position ...
Les Mills' popular portfolio of workouts will be made available on the Fitbit Premium platform, following the signing of a ...
iFIT Health & Fitness has confirmed plans to go public and list the business on the Nasdaq. The connected fitness ...
Whoop has raised US$200m in a Series F funding round, resulting in the tech start-up being valued at US$3.6bn. The ...
Intelivideo has signed a partnership deal with software specialist ABC Fitness Solutions, which will expand the reach of Intelivideo's digital ...
Shares in Peloton have fallen after the company revealed fourth-quarter losses. It also said that tactical changes to the business ...
More fit tech news
FIBO Exhibition
FIBO Exhibition