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Fitness predicted to continue dominance of wearables market

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Fitness tracking devices are expected to remain the dominant force in the wearable tech market over the next three years, according to new research, although smartwatches are anticipated to gradually increase their market share.

A new report from technology analyst Juniper Research titled Future Health & Fitness Wearables: Business Models, Forecasts & Vendor Share 2016-2020 observed that lines between traditional fitness tracker bands and other wearables are beginning to blur, with fitness wearables offering a range of call-handling and notification functions that can also be found in smartwatches. The report adds that the existence of app-enabled fitness trackers, such as the Samsung Gear Fit and Microsoft Band, lessens the distinction even further.

The wearable tech market has boomed in recent years and shows no signs of abating, with devices like the Apple Watch pushing wearables firmly into the mainstream. Currently worth around US$5.1bn (€4.5bn £3.2bn), the market is expected to triple in value over the next decade.

Juniper analysts noted that fitness devices remain the most popular wearables currently, because they are both cheaper and have a more obvious use than current smartwatches. They said however, that this would change by 2019, when fitness wearables are expected to be used by approximately 110m people worldwide, while smartwatches will have more than 130m users.

The findings came in the same week that Mintel reported three million wrist-worn wearable devices such as fitness bands and smartwatches were estimated to have been sold in the UK in 2015. This marked a 118 per cent increase on unit sales in 2014, which reached 1.4 million.

Although smartwatches increased their market share in the UK as predicted, it was the fitness band which was the most bought wearable device last year, out-stripping sales of smartwatches by almost two to one.

“While fitness bands are, on average, less expensive than other wearables and have been on the market for relatively longer, higher adoption rates are also a reflection of the fact that wrist-worn devices offer a compelling practical benefit to active users,” said Sara Ballaben, Technology Analyst at Mintel.

“Fitness bands monitor and help to improve their performance while eliminating the need to carry around bulkier devices while training. While important product launches have and will certainly continue to accelerate consumer demand for smartwatches, the expected popularity of smartwatches in the short term is also the result of continued growth of the phablet market, which creates more compelling use cases for wrist-worn watches.”

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FIT TECH News

Fitness predicted to continue dominance of wearables market

By

Fitness tracking devices are expected to remain the dominant force in the wearable tech market over the next three years, according to new research, although smartwatches are anticipated to gradually increase their market share.

A new report from technology analyst Juniper Research titled Future Health & Fitness Wearables: Business Models, Forecasts & Vendor Share 2016-2020 observed that lines between traditional fitness tracker bands and other wearables are beginning to blur, with fitness wearables offering a range of call-handling and notification functions that can also be found in smartwatches. The report adds that the existence of app-enabled fitness trackers, such as the Samsung Gear Fit and Microsoft Band, lessens the distinction even further.

The wearable tech market has boomed in recent years and shows no signs of abating, with devices like the Apple Watch pushing wearables firmly into the mainstream. Currently worth around US$5.1bn (€4.5bn £3.2bn), the market is expected to triple in value over the next decade.

Juniper analysts noted that fitness devices remain the most popular wearables currently, because they are both cheaper and have a more obvious use than current smartwatches. They said however, that this would change by 2019, when fitness wearables are expected to be used by approximately 110m people worldwide, while smartwatches will have more than 130m users.

The findings came in the same week that Mintel reported three million wrist-worn wearable devices such as fitness bands and smartwatches were estimated to have been sold in the UK in 2015. This marked a 118 per cent increase on unit sales in 2014, which reached 1.4 million.

Although smartwatches increased their market share in the UK as predicted, it was the fitness band which was the most bought wearable device last year, out-stripping sales of smartwatches by almost two to one.

“While fitness bands are, on average, less expensive than other wearables and have been on the market for relatively longer, higher adoption rates are also a reflection of the fact that wrist-worn devices offer a compelling practical benefit to active users,” said Sara Ballaben, Technology Analyst at Mintel.

“Fitness bands monitor and help to improve their performance while eliminating the need to carry around bulkier devices while training. While important product launches have and will certainly continue to accelerate consumer demand for smartwatches, the expected popularity of smartwatches in the short term is also the result of continued growth of the phablet market, which creates more compelling use cases for wrist-worn watches.”

More fit tech news
PureGym is encouraging people to step away from their screens and go for a walk, in a new initiative timed ...
news • 29 May 2026
Active people app, Strava, has overhauled its strength training experience, allowing gym-goers to automatically log and share their lifts from ...
news • 27 May 2026

Fitness First UK is embracing digital wellness technology by installing Kip’s tap-to-activate phone controls across its UK estate. Kip tags ...
news • 22 May 2026
The world’s first awareness ring has been launched. Designed to promote presence, focus and calm via gentle haptic vibrations, the ...
news • 13 May 2026
Center Parcs’ Aqua Sana Forest Spa, Woburn Forest, UK, has transformed an unused space into a touchless wellness area called ...
news • 12 May 2026
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The first solution is a robotic ...
product innovation • 07 May 2026
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, more inclusive and more engaging. ...
More HCM news

US-based robotics wellness company Aescape Inc has entered insolvency proceedings following the sale of substantially all of its ...

news • 06 May 2026
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news • 23 Apr 2026

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news • 13 Apr 2026

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news • 28 Jan 2026
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news • 08 Jan 2026
Brain stimulation device, Alpha-Stim is receiving growing support from health professionals and people with anxiety, insomnia and chronic pain.  Alpha-Stim ...
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