We Work Well Events | Fit Tech promotion
We Work Well Events | Fit Tech promotion
We Work Well Events | Fit Tech promotion
FIT TECH News

F45 jumps into the hotel market

By

F45 will be launching its first studio in a hotel in Q3 2022, following a partnership agreement with Hilton Austin. The 1,236 square foot/114 square metre studio will provide the 45-minute circuit workouts for which the brand is renowned.

“We're excited about our partnership with Hilton Austin, as it marks an important milestone in our ongoing efforts to make F45’s high-powered classes accessible to more people,” said Adam Gilchrist, president and CEO. “We’re thrilled to bring the F45 experience to Hilton Austin’s guests and to our members in the surrounding Austin community.”

F45 classes are designed from a database of over 8,000 functional training movements, which work to standardise the company's offering, but also keep sessions fresh and enjoyable for members.

Following the restrictions of the pandemic, F45 has sought to impact new industries and extended its network into new customer territories. In a partnership with OneSpaWorld – the ship’s luxury spa provider – F45 launched on Celebrity Cruises’ Apex in 2021 and earlier this year on new fitness-focused ship Beyond.

“We're committed to finding new and innovative ways to offer what we consider to be the world’s best workout to new and existing F45 members around the world,” added Gilchrist. “Given the hotel’s connection to the Austin Convention Center via sky bridge, the studio can also serve guests visiting Austin for business.”

If the pilot with Hilton Austin brings positive results, it is a model that could be rolled out into other cities.

“We’re always looking for unique amenities to elevate the guest experience and expand our connection to the local community,” said Joe Bolash, general manager at Hilton Austin. “We’re committed to promoting health and wellness, and this new on-site F45 studio will add value for both our hotel guests and F45 users looking to maintain their fitness goals while visiting or living in Austin.”

F45 has been targeting new audiences, including the US military, which it's tapping to find new franchisees.

The company is also working increasingly with celebrity trainers, such as Gunnar Peterson and celebrity athletes, such as David Beckham, who has invested in F45.

The F45 workout runs on a proprietary system, however, the company has recently lost a lawsuit it brought against Body Fit Training in the Australian courts, where the judge ruled that two F45 patents were invalid and costs were awarded to Body Fit Training. A similar court case is upcoming in the US.

More fit tech news
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on fitness, nutrition and mental wellness ...
news • 05 Apr 2024
Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based ...
news • 27 Mar 2024
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of ...
news • 21 Mar 2024
The UK government acknowledged in its recent budget that economic recovery depends on the health of the nation, but failed ...
news • 11 Mar 2024
Technogym is launching Checkup, an assessment station which uses AI to personalise training programmes in order to create more effective ...
news • 06 Mar 2024
Fitness On Demand (FOD) has teamed up with Les Mills, to offer an omnichannel fitness solution to operators. Fitness on ...
news • 04 Mar 2024
Planet Fitness has a new CEO – Colleen Keating. She will take up the position on 10 June. The announcement ...
More HCM news
Samsung has unveiled a smart ring, packed with innovative technologies to aid health and wellbeing, which will be available later ...
news • 29 Feb 2024
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data of their employees to be ...
news • 23 Feb 2024
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse ...
news • 21 Feb 2024
Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end club this April, in Marlow ...
news • 19 Feb 2024
University of Washington researchers have created a wireless wearable in the form of a thermal earring that continuously monitors a ...
news • 16 Feb 2024
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines. The partnership ...
news • 13 Feb 2024
Triathlon legends, Alistair and Jonny Brownlee, have launched a free conversational AI tool to share their vast training knowledge with ...
news • 07 Feb 2024
According to McKinsey’s latest report, The trends defining the US$1.8 trillion global wellness market in 2024, the market for wellness ...
news • 24 Jan 2024
One of the most famous bodybuilders of all time – turned Hollywood actor – turned Californian governor – Arnold Schwarzenegger, ...
news • 23 Jan 2024
Egym has signalled its intention to become a major global player in the health club equipment space, signing up former ...
news • 19 Jan 2024
With pressure on medical services at an all time high, the Tony Blair Institute for Global Change is calling for ...
news • 17 Jan 2024
Sennheiser has teamed up with Polar Electro for the launch of its Momentum Sport earbuds which deliver Polar’s bio-sensing capabilities ...
news • 09 Jan 2024
The fitness industry is gearing up to engage with the medical profession according to the results of the American College ...
news • 05 Jan 2024
TikTok, has launched into the fitness market with a new hub called #TikTokFitness and a supporting consumer marketing push. The ...
news • 05 Jan 2024
Les Mills has released Les Mills XR Dance for the Meta Quest 3 headset. The release is the company's second ...
news • 20 Dec 2023
Equinox has appointed a Health Advisory Board of medical experts and academics to 'define new frontiers in the science of ...
news • 15 Dec 2023
Horizon Leisure is upgrading and investing in its new shopping-centre health hub – The Wellbeing Hub in Havant, UK – ...
news • 15 Dec 2023
Google has just released Gemini, a new multimodal AI which is being billed as a "ChatGPT Killer". Unlike ChatGPT, it ...
news • 06 Dec 2023
Survivalist, Bear Grylls has partnered with four mental health heavyweights and former TV producer, Neil Smith, to create an app ...
news • 06 Dec 2023
Sport Alliance has named Erwin Korst vice president sales international. The appointment comes as the company announces US$100m of new ...
news • 04 Dec 2023
Training provider, The Fitness Group, has teamed up with personal training app, My PT Hub, to make it easier for ...
news • 19 Nov 2023
The Maybourne Hotel Group – manager of iconic global hotels including Claridges, The Berkeley and The Connaught – has partnered ...
news • 17 Nov 2023
Timbaland, Platinum Grammy Award-winning producer, who's worked with artists such as Jay-Z, Missy Elliott, Madonna, Rihanna, Justin Timberlake and Drake ...
news • 15 Nov 2023
Connected fitness equipment supplier, Echelon Fitness, has signed a multi-year deal with Run Disney, the road race division of Disney ...
news • 14 Nov 2023
More fit tech news
Power Plate is owned, manufactured and distributed by Northbrook, Ill.- based Performance Health Systems LLC, ...
Xplor Gym is an all-in-one gym management software with embedded payments & integrated access control ...
Cryotherapy
Flooring
Salt therapy products
Digital
Lockers
Power Plate is owned, manufactured and distributed by Northbrook, Ill.- based Performance Health Systems LLC, ...
Xplor Gym is an all-in-one gym management software with embedded payments & integrated access control ...
Get Fit Tech
Sign up for the free Fit Tech ezine and breaking news alerts
Sign up
Cryotherapy
Flooring
Salt therapy products
Digital
Lockers

features

Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
More features
FIT TECH News

F45 jumps into the hotel market

By

F45 will be launching its first studio in a hotel in Q3 2022, following a partnership agreement with Hilton Austin. The 1,236 square foot/114 square metre studio will provide the 45-minute circuit workouts for which the brand is renowned.

“We're excited about our partnership with Hilton Austin, as it marks an important milestone in our ongoing efforts to make F45’s high-powered classes accessible to more people,” said Adam Gilchrist, president and CEO. “We’re thrilled to bring the F45 experience to Hilton Austin’s guests and to our members in the surrounding Austin community.”

F45 classes are designed from a database of over 8,000 functional training movements, which work to standardise the company's offering, but also keep sessions fresh and enjoyable for members.

Following the restrictions of the pandemic, F45 has sought to impact new industries and extended its network into new customer territories. In a partnership with OneSpaWorld – the ship’s luxury spa provider – F45 launched on Celebrity Cruises’ Apex in 2021 and earlier this year on new fitness-focused ship Beyond.

“We're committed to finding new and innovative ways to offer what we consider to be the world’s best workout to new and existing F45 members around the world,” added Gilchrist. “Given the hotel’s connection to the Austin Convention Center via sky bridge, the studio can also serve guests visiting Austin for business.”

If the pilot with Hilton Austin brings positive results, it is a model that could be rolled out into other cities.

“We’re always looking for unique amenities to elevate the guest experience and expand our connection to the local community,” said Joe Bolash, general manager at Hilton Austin. “We’re committed to promoting health and wellness, and this new on-site F45 studio will add value for both our hotel guests and F45 users looking to maintain their fitness goals while visiting or living in Austin.”

F45 has been targeting new audiences, including the US military, which it's tapping to find new franchisees.

The company is also working increasingly with celebrity trainers, such as Gunnar Peterson and celebrity athletes, such as David Beckham, who has invested in F45.

The F45 workout runs on a proprietary system, however, the company has recently lost a lawsuit it brought against Body Fit Training in the Australian courts, where the judge ruled that two F45 patents were invalid and costs were awarded to Body Fit Training. A similar court case is upcoming in the US.

More fit tech news
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on fitness, nutrition and mental wellness ...
news • 05 Apr 2024
Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based ...
news • 27 Mar 2024
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of ...
news • 21 Mar 2024
The UK government acknowledged in its recent budget that economic recovery depends on the health of the nation, but failed ...
news • 11 Mar 2024
Technogym is launching Checkup, an assessment station which uses AI to personalise training programmes in order to create more effective ...
news • 06 Mar 2024
Fitness On Demand (FOD) has teamed up with Les Mills, to offer an omnichannel fitness solution to operators. Fitness on ...
news • 04 Mar 2024
Planet Fitness has a new CEO – Colleen Keating. She will take up the position on 10 June. The announcement ...
More HCM news
Samsung has unveiled a smart ring, packed with innovative technologies to aid health and wellbeing, which will be available later ...
news • 29 Feb 2024
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data of their employees to be ...
news • 23 Feb 2024
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse ...
news • 21 Feb 2024
Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end club this April, in Marlow ...
news • 19 Feb 2024
University of Washington researchers have created a wireless wearable in the form of a thermal earring that continuously monitors a ...
news • 16 Feb 2024
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines. The partnership ...
news • 13 Feb 2024
Triathlon legends, Alistair and Jonny Brownlee, have launched a free conversational AI tool to share their vast training knowledge with ...
news • 07 Feb 2024
According to McKinsey’s latest report, The trends defining the US$1.8 trillion global wellness market in 2024, the market for wellness ...
news • 24 Jan 2024
One of the most famous bodybuilders of all time – turned Hollywood actor – turned Californian governor – Arnold Schwarzenegger, ...
news • 23 Jan 2024
Egym has signalled its intention to become a major global player in the health club equipment space, signing up former ...
news • 19 Jan 2024
With pressure on medical services at an all time high, the Tony Blair Institute for Global Change is calling for ...
news • 17 Jan 2024
Sennheiser has teamed up with Polar Electro for the launch of its Momentum Sport earbuds which deliver Polar’s bio-sensing capabilities ...
news • 09 Jan 2024
The fitness industry is gearing up to engage with the medical profession according to the results of the American College ...
news • 05 Jan 2024
TikTok, has launched into the fitness market with a new hub called #TikTokFitness and a supporting consumer marketing push. The ...
news • 05 Jan 2024
Les Mills has released Les Mills XR Dance for the Meta Quest 3 headset. The release is the company's second ...
news • 20 Dec 2023
Equinox has appointed a Health Advisory Board of medical experts and academics to 'define new frontiers in the science of ...
news • 15 Dec 2023
Horizon Leisure is upgrading and investing in its new shopping-centre health hub – The Wellbeing Hub in Havant, UK – ...
news • 15 Dec 2023
Google has just released Gemini, a new multimodal AI which is being billed as a "ChatGPT Killer". Unlike ChatGPT, it ...
news • 06 Dec 2023
Survivalist, Bear Grylls has partnered with four mental health heavyweights and former TV producer, Neil Smith, to create an app ...
news • 06 Dec 2023
Sport Alliance has named Erwin Korst vice president sales international. The appointment comes as the company announces US$100m of new ...
news • 04 Dec 2023
Training provider, The Fitness Group, has teamed up with personal training app, My PT Hub, to make it easier for ...
news • 19 Nov 2023
The Maybourne Hotel Group – manager of iconic global hotels including Claridges, The Berkeley and The Connaught – has partnered ...
news • 17 Nov 2023
Timbaland, Platinum Grammy Award-winning producer, who's worked with artists such as Jay-Z, Missy Elliott, Madonna, Rihanna, Justin Timberlake and Drake ...
news • 15 Nov 2023
Connected fitness equipment supplier, Echelon Fitness, has signed a multi-year deal with Run Disney, the road race division of Disney ...
news • 14 Nov 2023
More fit tech news