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Les Mills International
Les Mills International
Les Mills International
FIT TECH News

Amazon expands Halo as it looks to challenge Fitbit, Apple and Peloton

By
Amazon has made a major move to grab itself a bigger share of the digital fitness and wellness market
The tech giant has made three new additions to the Halo family
The main new launch is the Halo View – a new health tracker with AMOLED display
The swim-proof device will feature haptic feedback

Amazon has made a major move to grab itself a bigger share of the digital fitness and wellness market, by significantly expanding its Halo offer.

The tech giant has made three new additions to the Halo family.

Halo View is a new health tracker with an AMOLED colour display for at-a-glance access to Halo health metrics, while Halo Fitness is a new service offering hundreds of studio-quality workout classes.

They are accompanied by Halo Nutrition, designed to help Halo subscribers to build healthy eating habits.

The Halo View tracker comes bundled with a full year of Halo membership and will be priced at US$79.99.

The swim-proof device will feature haptic feedback and will offer access to activity, sleep scores, blood oxygen levels and live workout-tracking – as well as text and move notifications.

It will include multiple sensors to provide Halo health insights, such as an optical sensor to monitor heart rate and blood oxygen, a skin temperature sensor and an accelerometer.

Meanwhile, Halo Fitness will offer customers workouts for all fitness levels led by Halo coaches and wellness experts – such as physical therapist Dr. Jen Fraboni, founder of the Mobility Method, and Francheska Martinez, a specialist in bodyweight and mobility training.

At launch, Halo Fitness boasts a library of cardio, strength, yoga, outdoor, and mobility classes, with new content rolling out regularly.

Integrating the workouts with the Halo View or the Halo Band devices will allow members see real-time fitness metrics – such as heart rate and heart rate intensity zone – as an on-display overlay.

Lastly, Halo Nutrition has been designed to support members in building healthy eating habits they can sustain.

It features advice on nutrient-rich recipes and helps plan out a week of healthful eating. Members can customise their experience to account for specific allergies and preferences and also build a tailored meal plan – or select from one of seven pre-curated menus: classic, keto, Mediterranean, Nordic, paleo, vegan, and vegetarian.

Melissa Cha, vice president, Amazon Halo, said: ​“We’re excited to add even more to Halo, with new experiences to help members work out and nourish their bodies.

"These new additions are a significant step forward in our mission to offer a great value service that’s always getting better, and enable customers to better understand their health.”

News of the three new Halo products coincided with the share price of Peloton falling. Shares in the at-home brand are currently (1 October) trading at US$87, down from the US$92 earlier in the week.

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FIT TECH News

Amazon expands Halo as it looks to challenge Fitbit, Apple and Peloton

By
Amazon has made a major move to grab itself a bigger share of the digital fitness and wellness market
The tech giant has made three new additions to the Halo family
The main new launch is the Halo View – a new health tracker with AMOLED display
The swim-proof device will feature haptic feedback

Amazon has made a major move to grab itself a bigger share of the digital fitness and wellness market, by significantly expanding its Halo offer.

The tech giant has made three new additions to the Halo family.

Halo View is a new health tracker with an AMOLED colour display for at-a-glance access to Halo health metrics, while Halo Fitness is a new service offering hundreds of studio-quality workout classes.

They are accompanied by Halo Nutrition, designed to help Halo subscribers to build healthy eating habits.

The Halo View tracker comes bundled with a full year of Halo membership and will be priced at US$79.99.

The swim-proof device will feature haptic feedback and will offer access to activity, sleep scores, blood oxygen levels and live workout-tracking – as well as text and move notifications.

It will include multiple sensors to provide Halo health insights, such as an optical sensor to monitor heart rate and blood oxygen, a skin temperature sensor and an accelerometer.

Meanwhile, Halo Fitness will offer customers workouts for all fitness levels led by Halo coaches and wellness experts – such as physical therapist Dr. Jen Fraboni, founder of the Mobility Method, and Francheska Martinez, a specialist in bodyweight and mobility training.

At launch, Halo Fitness boasts a library of cardio, strength, yoga, outdoor, and mobility classes, with new content rolling out regularly.

Integrating the workouts with the Halo View or the Halo Band devices will allow members see real-time fitness metrics – such as heart rate and heart rate intensity zone – as an on-display overlay.

Lastly, Halo Nutrition has been designed to support members in building healthy eating habits they can sustain.

It features advice on nutrient-rich recipes and helps plan out a week of healthful eating. Members can customise their experience to account for specific allergies and preferences and also build a tailored meal plan – or select from one of seven pre-curated menus: classic, keto, Mediterranean, Nordic, paleo, vegan, and vegetarian.

Melissa Cha, vice president, Amazon Halo, said: ​“We’re excited to add even more to Halo, with new experiences to help members work out and nourish their bodies.

"These new additions are a significant step forward in our mission to offer a great value service that’s always getting better, and enable customers to better understand their health.”

News of the three new Halo products coincided with the share price of Peloton falling. Shares in the at-home brand are currently (1 October) trading at US$87, down from the US$92 earlier in the week.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More fit tech news
Virtuagym has launched a Video Workout platform which is natively integrated into its existing suite of products. The feature will ...
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated into Matrix's premium commercial equipment. ...
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to use a range of gyms, ...
French car manufacturer Citroën and hotel brand Pullman Hotels & Resorts have partnered to create an autonomous "urban mobile platform" ...
Les Mills is expanding its digital operations by replacing its existing on-demand services with the launch of a new platform ...
At-home pilates reformer brand Frame Fitness has secured a US$5m seed financing round led by Mark Mastrov, founder and former ...
Sport England has spent £1.5m launching its own on-demand fitness platform, with the hope of inspiring teenage girls to get ...
Digital health and fitness platform Fittr has raised US$11.5m in a Series A funding round. The investment was led by ...
EGYM has completed a US$41m Series E financing round led by Mayfair Equity Partners, a leading tech and consumer growth ...
In a major move against the gym market, Apple has revealed a number of upgrades to its Fitness+ platform, coinciding ...
Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital ...
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. Based in Switzerland, VAY’s proprietary ...
Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity that will position ...
Les Mills' popular portfolio of workouts will be made available on the Fitbit Premium platform, following the signing of a ...
iFIT Health & Fitness has confirmed plans to go public and list the business on the Nasdaq. The connected fitness ...
Whoop has raised US$200m in a Series F funding round, resulting in the tech start-up being valued at US$3.6bn. The ...
Intelivideo has signed a partnership deal with software specialist ABC Fitness Solutions, which will expand the reach of Intelivideo's digital ...
Shares in Peloton have fallen after the company revealed fourth-quarter losses. It also said that tactical changes to the business ...
More fit tech news
Les Mills International
Les Mills International