on-demand fitness news & features
The 2023 IHRSA Global Report reveals a positive long-term outlook for the industry, as operators navigate challenges and embrace growth. Jeff Solsby reports
HCM issue 10 2023
Growing interest in corporate wellness is creating exciting new opportunities for the health and fitness industry, finds Kath Hudson
HCM issue 5 2023
New digital gym floor offerings are delivering more functionality for consumers
HCM issue 5 2023
Wexer has acquired on-demand fitness and livestreaming provider Intelivideo. The purchase
comes as part of a strategy to consolidate the digital fitness market, following the acquisition of
Wexer by Core Health and Fitness last year.
news •
03 Mar 2023
From a boom in VR to deeper client personalisation, Lauren McAlister takes a look at trends the industry can expect to see accelerating as we head into 2023
HCM issue 7 2022
Following our update on bounceback in the big-box market last month, we talk to studios about how they’re trading
HCM issue 9 2021
Sport England has launched its own on-demand fitness platform, with the hope of inspiring
teenage
girls to get active through digital physical education (PE) lessons.
news •
30 Sep 2021
With interminable lockdowns and media scare stories that people would stay with digital or outdoor workouts, it has been an edgy time for the fitness industry. However, nothing can compare to the gym experience according to Les Mills CEO, Phillip Mills, who reviews the stats
HCM Handbook 2021
On-demand fitness streaming platform iFit has introduced a new programme of interactive body and
mind workouts, designed to "expand the definition" of exercise.
news •
18 May 2021
HCM understands that Fitness International, which operates more than 700 health clubs under the LA Fitness,
Esporta Fitness and City Sports Club brands, is launching a new digital fitness platform.
news •
13 May 2021
In spite of the boom in home workouts, research indicates consumers can’t wait to get back to the gym, with digital acting as a funnel for new members, says Phillip Mills
HCM issue 3 2021
The Gymbox CEO talks about partnering with hotel chain CitizenM
HCM issue 2 2021
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry
wants? For members to be addicted (in a healthy way) to exercise – not just to increase
profits but, most importantly, so they can live happier, healthier and longer lives.
product innovation •
12 Jan 2021
Goldman Sachs is leading a US$65m financing round in Echelon Fitness – a sign it believes
the at-home fitness market is set for further growth during 2021.
news •
30 Dec 2020
Life Time says it’s the first US health & fitness club company to embrace Apple
Fitness+ and
include it as part of its membership offer.
news •
26 Dec 2020
Heading into 2021, storytelling will be a key trend among fitness content creators and
connected fitness providers, as the industry recognises its potential to unlock ultra-
engaging experiences that boost retention.
product innovation •
23 Dec 2020
Technogym has ramped up its live and on-demand services this year. We hear how the new streaming services are being used by operators to build customer engagement
HCM issue 11 2020
Apple has launched its long-awaited on demand fitness platform, which will utilise the tech giant's
ecosystem of hardware and software to offer consumers a personalised exercise experience.
news •
15 Dec 2020
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s
leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we
think about – and deliver – fitness content to truly engage members.
product innovation •
16 Nov 2020
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a
twist, by offering customers the opportunity to take part in exercise sessions led by an
avatar.
news •
26 Oct 2020
The CEO of Wexer says COVID-19 has changed customer expectations and operators must adopt a hybrid physical/digital model to survive post-pandemic
HCM issue 6 2020
Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a
deal worth around US$500m (€446m, £407m).
news •
30 Jun 2020
Jak Phillips looks at how Chinese clubs handled the Coronavirus shutdowns
HCM issue 4 2020
Melissa Rodriguez presents key stats and analysis from 2019 IHRSA Global Report into the worldwide health and fitness sector. The report will stand as a benchmark for the recovery of the industry post COVID-19
HCM Handbook 2020
Equipment supplier Life Fitness has created on-demand digital programming for its commercial CV
equipment.
news •
16 Dec 2019
A local fitness operator with 11 clubs in Chicago, US, is looking to muscle in on the increasingly
crowded on-demand, at-home fitness market by launching its own offer.
news •
04 Dec 2019
On-demand fitness app Fiit has partnered with fitness marketplace Hussle, offering Hussle users
access to its catalogue of workouts.
news •
27 Nov 2019
The global health and fitness markets
reached an all-time high of 183 million
members across 65 markets in 2018. We
look at the key numbers for each region
HCM issue 8 2019
Over 300 delegates recently gathered
in Singapore for the inaugural World Fit
Summit conference. Steph Eaves attended
to talk to founder Ross Campbell about
what’s happening in Asian fitness
HCM issue 7 2019
There are no limits to where virtual can
take the health and fitness industry. We
take a look at the latest directions
HCM issue 5 2019
Orbit4 is a leading FitTech brand that provides gym operators with a comprehensive software solution ...
Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and ...