retention news & features
Gym buddy apps are helping people find their perfect workout partner, so they’re more likely to stick with their routine
HCM issue 6 2016
New developments in data mining can help clubs unlock their ‘hidden wealth’
HCM issue 6 2016
Could you lead the commoditisation of the spa industry in the UK? Massage Heights is looking for international expansion partners.
HCM issue 6 2016
As the former CEO of ukactive is freed from the shackles of office, he offers his frank opinions on the fitness sector
HCM issue 6 2016
Wexer Virtual has teamed up with Connected Fitness Labs – a stand-alone subsidiary of
Fitness First – to create a new app designed to expand a gym’s reach beyond its four walls
and into the daily lives of its members.
news •
24 May 2016
Are tangible rewards the best way to get members to stick to their exercise regimes? We report on the growing category of exercise reward schemes
HCM issue 4 2016
eGym’s personalised, connected member experience is driving customer acquisition and retention alike
HCM issue 5 2016
Jon Nasta offers retention insight from the latest Listen360 analysis
HCM issue 4 2016
An overview of Gladstone’s integrated solutions, from eyeQ to Join@Home, and Plus2 to Learn2
HCM issue 5 2016
The CEO of Impuls talks about the roll-out of the operation across the Baltics
HCM issue 5 2016
Boutique fitness software solutions provider Glofox has secured a major cash injection as
the firm revs up for an expansion into the US market.
news •
08 Feb 2016
Work experience is more important than academic qualifications, and secondary spend is a growing focus. Mike Hill of Leisure-net Solutions canvasses the views of some of the UK’s leading health and fitness operators
HCM Handbook 2016
Is it worth encouraging your members to visit their health club more frequently? Dr Melvyn Hillsdon does the sums based on the latest data and findings from the TRP 10,000 survey
HCM Handbook 2016
Fitness start-up Dibs Technology has raised US$1m (€920,000, £687,000) in seed funding
as the fledgling business bids to expand the reach of its dynamic-pricing technology for
fitness classes.
news •
12 Jan 2016
While it’s true that 13.7 per cent of the UK population now has a gym membership, member retention remains a challenge. Abigail Harris talks to five UK retention experts to find out where it’s being done well
HCM issue 1 2016
With the implementation of the new National Living Wage just around the corner, how can clubs turn the inevitable costs into a force for positive change? Julie Cramer reports
HCM issue 1 2016
Ahead of his keynote speech at this year’s IHRSA convention, marketing strategist and bestselling author Jay Baer tells Julie King why ‘help’ is much better than ‘hype’ when it comes to selling your services
HCM issue 1 2016
The value of exercise for mental health, and maintaining personal connections with members in a virtual era – these were some of the topics discussed at the panel debate that kicked off SIBEC Europe 2015 on the Costa Blanca, Spain, in November
HCM issue 1 2016
Is it worth trying to get your members to visit more frequently? Dr Melvyn Hillsdon considers the likely impact on retention rates based on the TRP 10,000 survey
HCM issue 11 2015
Precor is expanding its offering through new partnerships with Spinning and Queenax
HCM issue 11 2015
Your customers aren’t being disloyal if they don’t only use your gym, says Kate Cracknell. It’s time to recognise a growing desire for flexibility
HCM issue 11 2015
In the future, the success of fitness equipment suppliers will depend on the strength of
their software, rather than the physical kit itself.
news •
09 Oct 2015
The Gym Group has sought to gain an edge in the competitive budget gym sector by
commissioning a statistical model to understand the impact of price changes on member
acquisition and retention.
news •
18 Sep 2015
An in-depth study of health club retention in North America identifies the factors that spell the difference between winning and losing
HCM issue 9 2015
Are your reception staff your most undervalued retention resource? Dr Melvyn Hillsdon investigates
HCM issue 9 2015
For budget-conscious facilities looking to expand their customer base, virtual classes are still a largely untapped market – particularly in the children and families segment
HCM issue 9 2015
Gladstone’s Learn2 software has revolutionised course management, with benefits for both customers and the bottom line
HCM issue 10 2015
Leisure Industry Week relaunches this month having been acquired by BodyPower. We look ahead to what’s on offer this year
HCM issue 9 2015
Are ‘exercise passports’ the shake-up the industry needs to improve retention and market penetration?
HCM issue 10 2015
Touchstone Partners’ Tim Baker looks at the journey to becoming – and staying – a health club member
HCM issue 10 2015
Power Plate's range of products include whole body vibration platforms, targeted vibration products and the ...
Every week, millions of people get fit in 21,000 clubs, across 100 countries with the ...
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