fitness news & features
Fifteen years after penning The Experience Economy, Pine and Gilmore are still inspiring businesses to create original and memorable customer experiences
HCM issue 10 2013
New products from Physiosupplies, Pilates-Mad, Merrithew and Jordan
HCM issue 9 2013
Laura Dagg takes a look forward to the highlights of this year's Leisure Industry Week, which takes place in Birmingham later this month
HCM issue 9 2013
Kate Cracknell and Magali Robathan report on the emergence of the pop-up leisure experience, and what opportunities this trend might present to the fitness industry
HCM issue 9 2013
An interview with futurologist Magnus Lindkvist ahead of his speech at the IHRSA European Congress in Madrid next month
HCM issue 9 2013
How could the new wave of wearable technologies affect the fitness market? Industry expert Bryan O'Rourke shares his views
HCM issue 9 2013
Member retention rates continue to drop across the fitness sector, according to a new national report by Dr Paul Bedford
HCM issue 9 2013
New study will investigate the links between member characteristics, motivations, values, club activities and retention, says Dr Melvyn Hillsdon
HCM issue 9 2013
Are operators supporting their members in maintaining good habits, are they leaving them to motivate themselves – or worse still, are they causing them to break good habits?
HCM issue 9 2013
The MD of budget fitness operator Xercise4Less talks to Kate Cracknell about the company's brand new partnership with UK supermarket chain Tesco
HCM issue 9 2013
Edward Phillips, founder of the Institute of Lifestyle Medicine in Boston, US, talks to Julie Cramer about tackling chronic disease
HCM issue 9 2013
Abigail Harris visits easyGym's new flagship site in London, and talks to its CEO about future plans for the premium low-cost model
HCM issue 9 2013
To improve retention, operators need to become much more surgical in their analysis of why members are leaving, says Kate Cracknell
HCM issue 9 2013
CEO David Stalker looks at the government's traineeship scheme introduced in January, and considers how the fitness sector might benefit
HCM issue 9 2013
Doug Werner outlines the powerful impact that the ‘Lean' protocol can have on the sales process at health and fitness clubs
HCM issue 9 2013
Health and fitness devices will make up half of all wireless accessories shipped
by 2018, with shipments
of app-enabled devices set to hit 170m, according to a new report from Juniper.
news •
05 Aug 2013
The 12 per cent market penetration figure gets bandied about, but how accurate is it? What figure could the sector reach and what does it have to do to achieve this?
HCM issue 8 2013
Kath Hudson takes a look at the growing technological options available for tracking members' physical activity both in and out of the health club environment
HCM issue 8 2013
Today's multi-faceted spas have important lessons to teach health clubs about the customer experience, says Liz Holmes
HCM issue 8 2013
As indoor cycling booms, Levze Kerey asks the experts for tips on how to capitalise on this trend
HCM issue 8 2013
Even before we look to new audiences, there's so much more we can do to attract people who have already bought into exercise, says Kate Cracknell
HCM issue 8 2013
Setting goals with members based on an understanding of their underlying motivations – their superordinate goals – is a vital to ensuring adherence, says Dr Paul Bedford
HCM issue 8 2013
A new study has highlighted one of the reasons why exercise is effective in helping to prevent breast cancer
HCM issue 8 2013
ukactive CEO David Stalker reports on how the latest round of spending cuts are likely to affect the physical activity sector
HCM issue 8 2013
The MD of Reebok Sports Club London talks Kate Cracknell through the major redevelopment project that's seen a “total transformation” of the offering
HCM issue 8 2013
A round-up of the latest resistance products for fitness clubs, including the new BILT range being distributed by Concept Fitness
HCM issue 7 2013
Having dedicated staff is key for new member journeys, says Jack Bishop of Synergy Health and Fitness
HCM issue 7 2013
The founder and CEO of GoodLife Fitness talks to Kate Cracknell about putting an ethos of caring at the heart of his Canadian club empire
HCM issue 7 2013
Women with type 2 diabetes have to work harder than men to get the same results in certain exercises, new research suggests
HCM issue 7 2013
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
Spivi is an immersive fitness gamification platform that helps gym operators to achieve better retention ...