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features

LIW 2013: Show preview

Laura Dagg previews the highlights of this month’s LIW, which takes place at the Birmingham NEC on 24–26 September

Published in Health Club Management 2013 issue 9

Leisure Industry Week (LIW) returns to Birmingham NEC this month for what promises to be another inspirational and innovative showcase for the industry, with more than 250 exhibitors and over 100 hours of top quality education.

The Health & Fitness section of the show in particular is thriving after a fantastic outing in 2012, which saw the industry thoroughly embrace the London Olympic and Paralympic Games.

LIW provides a platform for the leading fitness companies from across Europe to showcase their latest products and innovations to an audience of UK fitness and leisure professionals, all looking for the next big fitness phenomenon.

Exhibitor news
CYBEX International UK will return to the show on stand H555, and will launch its new Big Iron Glute Ham bench to the UK market. CYBEX will also be using the Bravo functional trainer to demonstrate its latest fitness programmes: the Bravo Energy Burn Series. Set up in a circuit format, athletes will take part in full circuit workouts throughout the show, using specific movement patterns and cardio blasts to burn calories and build strength.

Gladstone Health and Leisure will be debuting Communicate. This new software programme is designed to improve and drive digital interaction with new and potential clients, while also allowing businesses to measure the effectiveness of individual communication methods and analyse consumers’ perceptions of their brands. Gladstone will be found at stand L110.

Keiser will be showcasing its Functional Trainer. This product offers incredible variety and versatility in a compact, space-saving design, with two adjustable arms to accommodate high and low training positions. Thanks to the intelligent and patented pneumatics of the machine, the user is offered a minimal impact workout with maximum results. Keiser will be on stand H360.

Les Mills’ SMARTSTEP™ has been designed to help users get better results from the same Step workout. Thanks to non-slip risers that lock securely into place, it offers a strong and stable surface. It also uses 20 per cent less storage space than standard steps. Les Mills will also demonstrate SMARTBAR™, a barbell designed to deliver maximum results for users with consideration of the strain on hands and wrists, while at the same time allowing muscle isolation for an optimum workout. Demonstrations will take place on stand H365.

Physical Company will launch two new products: the Resistance Band Systems from Stroops Performance, for sports-specific power, strength and agility training; and X-Lab, the customisable, modular functional training rig from Torque Fitness. Physical Company will be on stand H420, where eight demonstrations will take place each day.

Performance Health Systems will showcase three commercial Power Plate models on stand H565: the Power Plate pro7, Power Plate pro5 and Power Plate pro5 AIRdaptive High Performance model. The pro7 is the first commercial vibration training machine to feature an integrated LCD touch-screen with Functional Interactive Training (F.I.T) software, which acts as an inbuilt personal trainer, taking users through every stage of their workout. Expert advice will be available on post-natal vibration training.

Precor will showcase its new RFID ‘Preva Tokens’, the latest technology allowing Precor account users to log their achievements, goals and personal workouts easily. Using these small tokens removes the hassle of carrying a key or entering a pin number, with users able to log into their account using swipe technology. The Precor team will be available on stand H350.

Xn Leisure Solutions’ software allows club members to book or purchase classes, courses and activities from your company via a personalised application adapted to each company’s needs, which can be accessed via smartphone. Xn Leisure Solutions will be at stand L140.

Other exhibitors in the Health & Fitness section of the show will include Technogym, Matrix Fitness, Escape, Life Fitness, Pavigym, Queenax, Ruff Tuff Stuffs, Pulse Fitness and Star Trac.

Pool & Spa
This section of the show will also deliver plenty of food for thought for health club operators. SkillsActive is set to launch RAPs, the Register of Aquatics Professionals, while the STA will run a new feature called the STA Swim Zone – a fully operational swimming pool on the show floor, with a full programme of education taking place in and around it.

The national governing body for swimming, the ASA (Amateur Swimming Association), will present a keynote about the British Gas Swimfit initiative. This explores the benefits of viewing the pool as a ‘studio full of water’, and will look into similarities between gym space and pools for fitness solutions.

JC Leisure Solutions will also be exhibiting its latest pool, spa, sauna and steam equipment for commercial and private use. Other exhibitors in the Pool & Spa section include PS Pool Cleaners, Aquamat, Certikin International, HeatPumps4Pools, Monkeys Inc, Plastica, RLSS and Zoggs UK.

Education
Each year, LIW delivers a schedule of free-to-attend education, offering insights into industry developments.

This year, the Keynote Theatre will feature updates from Les Mills’ physiotherapist, research and operations manager Bryce Hastings, who will talk about group fitness and high-intensity training, and retention expert Dr Paul Bedford, who will outline the results of The National Retention Report 2013.

David Stalker, ukactive CEO, will also present the annual ukactive keynote, with other sessions including presentations by RoSPA (Royal Society for the Prevention of Accidents), and SkillsActive on the launch of RAPs.

The educational content will also feature a dedicated programme for independent operators, designed by LIW and ukactive specifically with that group of fitness professionals in mind. The full education timetable is available to view on the LIW website: www.liw.co.uk

REPS National Convention
LIW will once again play host to the REPs National Convention on 25–26 September (Wednesday and Thursday).

The first of the two headlining keynotes will be presented by Dr Ian Campbell MBE, expert on obesity and weight, who will speak on the Wednesday about ‘Weight loss - what works, what doesn’t and why!’ This session will look at understanding the multi-faceted problem of obesity, encouraging self-management and long-term behaviour change, and the use of internet and mobile tools to support an individual’s weight loss efforts.

On Thursday, Keith Smith, master trainer at Life Fitness, will present on the topic: ‘The biggest market for the fitness industry in the next 20 years – the independent older adult’. Smith will provide an understanding of who this client group is, the benefits of working with them, and why it’s important for the fitness industry to embrace these individuals. He will also investigate some of the key physiological changes that happen with age, and some of the many factors to consider when planning and delivering a session to this market. 

Additional programme highlights include a choice of 30 practical and informative workshops, with topics including GP referral, posture and movement correction, nutrition advice, strongman training, new equipment and social media marketing.

Power Hour
LIW 2013 will challenge fitness professionals to compete with one another across the three days with the launch of a new feature: Power Hour.

Power Hour will rank LIW attendees against one another in unique challenges taking place across the show’s buzzing Health & Fitness section. The challenges have been designed by some of the leading fitness suppliers in Europe, with performance data measured by Power Hour partner MYZONE.

Exhibitors taking part include Matrix, Escape Fitness, Physical Company, Queenax and Precor. Each company has designed special 15-minute group exercise challenges which visitors can sign up for in advance of the event. All challenges will take place within the Power Hour of 2.00pm–3.00pm each day. The MYZONE heart rate monitoring system will provide live feedback on training intensity, calories and MYZONE Effort Points (MEPs), with a leader board highlighting the winner at the end of every day – and ultimately an overall winner, who will be crowned Power Hour champion.

“This challenge has been designed to take advantage of the fantastic array of fitness equipment on show at LIW,” says event director James Samuel. “Visitors to LIW have always been encouraged to discover the equipment by actually having a go, and this Power Hour challenge is a natural progression from that. We’re delighted with the response we’ve had from the exhibitors taking part and expect a really competitive atmosphere during the challenges.”

The winners will be announced via social media at the end of Thursday 26 September, using #LIWPowerHour. Participants can sign up for Power Hour in advance of the event by visiting www.liw.co.uk/powerhour

LIW Live
LIW Live enjoyed a hugely successful launch at the 2012 event, featuring interviews with sporting superstars including Olympians Greg Searle, Gail Emms, Beth Tweddle and Kate Dennison, celebrities from TV’s The Biggest Loser and The Apprentice, and household name Frank Bruno.

LIW Live returns this year with another fantastic line-up, including interactive demonstrations and interviews. Confirmed for the stage this year is Wasps and England rugby star James Haskell, who will be promoting his Bodyfire and Angry Squirrel brands. Andre Agassi will also appear, and will be available to answer questions on the BILT by Agassi and Reyes equipment range, which is new to the UK and set to be exhibited on stand H575.

Many other presenters are top secret at the time of going to print, but the entire programme will be made available on the LIW website.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

LIW 2013: Show preview

Laura Dagg previews the highlights of this month’s LIW, which takes place at the Birmingham NEC on 24–26 September

Published in Health Club Management 2013 issue 9

Leisure Industry Week (LIW) returns to Birmingham NEC this month for what promises to be another inspirational and innovative showcase for the industry, with more than 250 exhibitors and over 100 hours of top quality education.

The Health & Fitness section of the show in particular is thriving after a fantastic outing in 2012, which saw the industry thoroughly embrace the London Olympic and Paralympic Games.

LIW provides a platform for the leading fitness companies from across Europe to showcase their latest products and innovations to an audience of UK fitness and leisure professionals, all looking for the next big fitness phenomenon.

Exhibitor news
CYBEX International UK will return to the show on stand H555, and will launch its new Big Iron Glute Ham bench to the UK market. CYBEX will also be using the Bravo functional trainer to demonstrate its latest fitness programmes: the Bravo Energy Burn Series. Set up in a circuit format, athletes will take part in full circuit workouts throughout the show, using specific movement patterns and cardio blasts to burn calories and build strength.

Gladstone Health and Leisure will be debuting Communicate. This new software programme is designed to improve and drive digital interaction with new and potential clients, while also allowing businesses to measure the effectiveness of individual communication methods and analyse consumers’ perceptions of their brands. Gladstone will be found at stand L110.

Keiser will be showcasing its Functional Trainer. This product offers incredible variety and versatility in a compact, space-saving design, with two adjustable arms to accommodate high and low training positions. Thanks to the intelligent and patented pneumatics of the machine, the user is offered a minimal impact workout with maximum results. Keiser will be on stand H360.

Les Mills’ SMARTSTEP™ has been designed to help users get better results from the same Step workout. Thanks to non-slip risers that lock securely into place, it offers a strong and stable surface. It also uses 20 per cent less storage space than standard steps. Les Mills will also demonstrate SMARTBAR™, a barbell designed to deliver maximum results for users with consideration of the strain on hands and wrists, while at the same time allowing muscle isolation for an optimum workout. Demonstrations will take place on stand H365.

Physical Company will launch two new products: the Resistance Band Systems from Stroops Performance, for sports-specific power, strength and agility training; and X-Lab, the customisable, modular functional training rig from Torque Fitness. Physical Company will be on stand H420, where eight demonstrations will take place each day.

Performance Health Systems will showcase three commercial Power Plate models on stand H565: the Power Plate pro7, Power Plate pro5 and Power Plate pro5 AIRdaptive High Performance model. The pro7 is the first commercial vibration training machine to feature an integrated LCD touch-screen with Functional Interactive Training (F.I.T) software, which acts as an inbuilt personal trainer, taking users through every stage of their workout. Expert advice will be available on post-natal vibration training.

Precor will showcase its new RFID ‘Preva Tokens’, the latest technology allowing Precor account users to log their achievements, goals and personal workouts easily. Using these small tokens removes the hassle of carrying a key or entering a pin number, with users able to log into their account using swipe technology. The Precor team will be available on stand H350.

Xn Leisure Solutions’ software allows club members to book or purchase classes, courses and activities from your company via a personalised application adapted to each company’s needs, which can be accessed via smartphone. Xn Leisure Solutions will be at stand L140.

Other exhibitors in the Health & Fitness section of the show will include Technogym, Matrix Fitness, Escape, Life Fitness, Pavigym, Queenax, Ruff Tuff Stuffs, Pulse Fitness and Star Trac.

Pool & Spa
This section of the show will also deliver plenty of food for thought for health club operators. SkillsActive is set to launch RAPs, the Register of Aquatics Professionals, while the STA will run a new feature called the STA Swim Zone – a fully operational swimming pool on the show floor, with a full programme of education taking place in and around it.

The national governing body for swimming, the ASA (Amateur Swimming Association), will present a keynote about the British Gas Swimfit initiative. This explores the benefits of viewing the pool as a ‘studio full of water’, and will look into similarities between gym space and pools for fitness solutions.

JC Leisure Solutions will also be exhibiting its latest pool, spa, sauna and steam equipment for commercial and private use. Other exhibitors in the Pool & Spa section include PS Pool Cleaners, Aquamat, Certikin International, HeatPumps4Pools, Monkeys Inc, Plastica, RLSS and Zoggs UK.

Education
Each year, LIW delivers a schedule of free-to-attend education, offering insights into industry developments.

This year, the Keynote Theatre will feature updates from Les Mills’ physiotherapist, research and operations manager Bryce Hastings, who will talk about group fitness and high-intensity training, and retention expert Dr Paul Bedford, who will outline the results of The National Retention Report 2013.

David Stalker, ukactive CEO, will also present the annual ukactive keynote, with other sessions including presentations by RoSPA (Royal Society for the Prevention of Accidents), and SkillsActive on the launch of RAPs.

The educational content will also feature a dedicated programme for independent operators, designed by LIW and ukactive specifically with that group of fitness professionals in mind. The full education timetable is available to view on the LIW website: www.liw.co.uk

REPS National Convention
LIW will once again play host to the REPs National Convention on 25–26 September (Wednesday and Thursday).

The first of the two headlining keynotes will be presented by Dr Ian Campbell MBE, expert on obesity and weight, who will speak on the Wednesday about ‘Weight loss - what works, what doesn’t and why!’ This session will look at understanding the multi-faceted problem of obesity, encouraging self-management and long-term behaviour change, and the use of internet and mobile tools to support an individual’s weight loss efforts.

On Thursday, Keith Smith, master trainer at Life Fitness, will present on the topic: ‘The biggest market for the fitness industry in the next 20 years – the independent older adult’. Smith will provide an understanding of who this client group is, the benefits of working with them, and why it’s important for the fitness industry to embrace these individuals. He will also investigate some of the key physiological changes that happen with age, and some of the many factors to consider when planning and delivering a session to this market. 

Additional programme highlights include a choice of 30 practical and informative workshops, with topics including GP referral, posture and movement correction, nutrition advice, strongman training, new equipment and social media marketing.

Power Hour
LIW 2013 will challenge fitness professionals to compete with one another across the three days with the launch of a new feature: Power Hour.

Power Hour will rank LIW attendees against one another in unique challenges taking place across the show’s buzzing Health & Fitness section. The challenges have been designed by some of the leading fitness suppliers in Europe, with performance data measured by Power Hour partner MYZONE.

Exhibitors taking part include Matrix, Escape Fitness, Physical Company, Queenax and Precor. Each company has designed special 15-minute group exercise challenges which visitors can sign up for in advance of the event. All challenges will take place within the Power Hour of 2.00pm–3.00pm each day. The MYZONE heart rate monitoring system will provide live feedback on training intensity, calories and MYZONE Effort Points (MEPs), with a leader board highlighting the winner at the end of every day – and ultimately an overall winner, who will be crowned Power Hour champion.

“This challenge has been designed to take advantage of the fantastic array of fitness equipment on show at LIW,” says event director James Samuel. “Visitors to LIW have always been encouraged to discover the equipment by actually having a go, and this Power Hour challenge is a natural progression from that. We’re delighted with the response we’ve had from the exhibitors taking part and expect a really competitive atmosphere during the challenges.”

The winners will be announced via social media at the end of Thursday 26 September, using #LIWPowerHour. Participants can sign up for Power Hour in advance of the event by visiting www.liw.co.uk/powerhour

LIW Live
LIW Live enjoyed a hugely successful launch at the 2012 event, featuring interviews with sporting superstars including Olympians Greg Searle, Gail Emms, Beth Tweddle and Kate Dennison, celebrities from TV’s The Biggest Loser and The Apprentice, and household name Frank Bruno.

LIW Live returns this year with another fantastic line-up, including interactive demonstrations and interviews. Confirmed for the stage this year is Wasps and England rugby star James Haskell, who will be promoting his Bodyfire and Angry Squirrel brands. Andre Agassi will also appear, and will be available to answer questions on the BILT by Agassi and Reyes equipment range, which is new to the UK and set to be exhibited on stand H575.

Many other presenters are top secret at the time of going to print, but the entire programme will be made available on the LIW website.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features