Immersive news & features
A new digital fitness platform provides the social aspect of a boutique studio at
home.
news •
11 Mar 2021
US-based sportswear giant Fabletics has launched its own, branded fitness offer, as part of a
strategy to develop a "360-degree health and wellness experience" for its customers.
news •
05 Mar 2021
Launched recently, YogiFi is being marketed as the world's first smart yoga mat.
news •
04 Feb 2021
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train
HCM issue 1 2021
Black Box VR is the world’s first virtual reality gym. Co-founder Preston Lewis tells why VR and gaming is the perfect way to get people addicted to fitness
Fit Tech issue 1 2021
Digital fitness brand Fiit has secured a deal with satellite TV giant Sky, to make its content available to Sky Q subscribers
Fit Tech issue 1 2021
Les Mills has launched a suite of digital solutions to help clubs expand their reach in the booming online fitness space
Fit Tech issue 1 2021
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry
wants? For members to be addicted (in a healthy way) to exercise – not just to increase
profits but, most importantly, so they can live happier, healthier and longer lives.
product innovation •
12 Jan 2021
Audio fitness app Auro has been named as the Official Training Partner for the Winter Run
2021. The virtual event will take place on Sunday 7th February 2021 with runners of all
ages and abilities encouraged to complete 10k in their local area, with the aim of raising
£250,000 to help fund Cancer Research UK’s research.
news •
07 Jan 2021
Heading into 2021, storytelling will be a key trend among fitness content creators and
connected fitness providers, as the industry recognises its potential to unlock ultra-
engaging experiences that boost retention.
product innovation •
23 Dec 2020
Apple has launched its long-awaited on demand fitness platform, which will utilise the tech giant's
ecosystem of hardware and software to offer consumers a personalised exercise experience.
news •
15 Dec 2020
PopBase, a start-up tech company, has secured US$400,000 investment from Welltech1, an Israel-
based venture capital fund and hub specialising in wellness-related technologies.
news •
23 Nov 2020
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s
leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we
think about – and deliver – fitness content to truly engage members.
product innovation •
16 Nov 2020
Indoor cycling is hot as half the world goes into winter. We look at the latest kit
HCM issue 9 2020
The founder of CPASE talks about opening her five-star luxe boutique
HCM issue 9 2020
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train.
HCM issue 8 2020
Hutchison Technologies virtual solutions are helping operators expand their virtual offering
and get motivated members back into the club.
product innovation •
15 Sep 2020
Immersive equipment specialist Echelon Fitness has launched a new smart rower for the at-home
fitness market.
news •
04 Sep 2020
Fitness equipment specialist Freemotion is pivoting further to digital, as the industry
enters the era of the hybrid gym model.
news •
26 Aug 2020
Leisure operator Everyone Active has launched a new digital offering, to run
alongside its bricks and mortar operations.
news •
30 Jul 2020
Combining fitness elements is making strength training more accessible
HCM issue 6 2020
We take a look at the six winners of the FIBO Innovation and Trend Awards 2020
HCM issue 6 2020
Samsung Electronics is making its digital fitness platform available for free on its entire 2020 range
of smart TV models.
news •
31 May 2020
Wattbike has partnered with Intelligent Cycling to transform indoor cycling with innovative new technology that enables automatic personalisation for riders in a group cycling class
HCM issue 4 2020
Funxtion has created an immersive group exercise concept
Fit Tech issue 1 2020
This live-streaming platform brings boutique classes into people’s homes. We talk to its founder and CEO
Fit Tech issue 1 2020
iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant
investment, worth US $200m, from Pamplona Capital Management.
product innovation •
27 Mar 2020
Charlie Bourne, MD of new luxury health
club Eden One, talks about developing a
new combination of facilities
HCM issue 3 2020
Is the fitness industry meeting the needs
of introverts as well as extroverts?
HCM issue 3 2020
Lauren Heath-Jones reveals the newest
product launches from Wattbike, Pulse,
Body Bike and MYE Technologies
HCM issue 3 2020
Fitbench creates modular training solutions designed to support efficient, high-quality workouts in a wide range ...
Perfect Gym, part of the Sport Alliance group, is a global software provider specialising in ...
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