HCM gives a briefing on Elevate as the UK industry welcomes the return of this health and fitness event to London’s Excel

With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.

Combining fitness elements is making strength training more accessible

iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant investment, worth US $200m, from Pamplona Capital Management.

Fitness equipment firm Freemotion has launched a new content-driven indoor bike, which it says will deliver a "game-changing experience" for riders.