GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Elevate | Fit Tech promotion
Elevate | Fit Tech promotion
Elevate | Fit Tech promotion
FIT TECH News

Arnold Schwarzenegger is growing a powerful fitness community

By

One of the most famous bodybuilders of all time – turned Hollywood actor – turned Californian governor – Arnold Schwarzenegger, is actively building an online fitness community through which to share his knowledge.

Now in his 70s, Schwarzenegger says he wants to motivate people to get fit and strong and convince everyone fitness is for them. To this end, he's building a fitness community called Arnold’s Pump Club.

The latest move was the launch of an app, called The Pump, for his 5,000 founding members and in the months since launch, the app has been refined and the community has grown.

Costing £105.99 per year, or £10.49 per month, The Pump delivers workout programmes, motivational tips, a personalised habit tracker and a positive community. On joining, individuals complete a questionnaire and are given a workout based on their criteria, which is updated with a progressive workout each week.

Schwarzenegger says he wants everyone to feel fit and strong as he always did and is excited about how the internet allows him to reach so many people. “Fitness is for everybody, everyone has the right to be healthy and fit and to train,” he says. “This app is not just for the people who've been training for years, it's for people who've never stepped into the gymnasium as well.”

Making people feel good about themselves and creating a “positive corner of the internet” is as central to the mission as sharing the training programmes, which are designed by Schwarzenegger and his team.

The Pump community shares wins, struggles and feelings. “Like a Terminator, they pump each other up,” says Schwarzenegger. “I'm really proud of the workout programmes, habit builder and the technical parts of the app, but I'm most proud of the community just spreading joy and support every day. It really feels like the camaraderie I've always loved about the gym – a lot of people coming together on their own missions.”

Schwarzenegger guides users through the workouts with exercise videos and instructional tips. For the first 90 days people are locked into The Foundation, a programme which is customised according to their level of experience and whether they have access to the gym or are doing bodyweight training.

The habit builder feature encourages users to pick a vision and then choose three daily actions to move towards that vision. Schwarzenegger does Q&As, alongside other experts, about overcoming hurdles.

Subscribers to The Pump Club free newsletter benefit from a motivational email each day and access to a podcast.

More fit tech news
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion. Shannon Tracey, VP of ...
news • 18 Apr 2024
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on fitness, nutrition and mental wellness ...
news • 05 Apr 2024
Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based ...
news • 27 Mar 2024
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of ...
news • 21 Mar 2024
The UK government acknowledged in its recent budget that economic recovery depends on the health of the nation, but failed ...
news • 11 Mar 2024
Technogym is launching Checkup, an assessment station which uses AI to personalise training programmes in order to create more effective ...
news • 06 Mar 2024
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to Deloitte and EuropeActive’s hot off ...
More HCM news
Fitness On Demand (FOD) has teamed up with Les Mills, to offer an omnichannel fitness solution to operators. Fitness on ...
news • 04 Mar 2024
Samsung has unveiled a smart ring, packed with innovative technologies to aid health and wellbeing, which will be available later ...
news • 29 Feb 2024
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data of their employees to be ...
news • 23 Feb 2024
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse ...
news • 21 Feb 2024
Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end club this April, in Marlow ...
news • 19 Feb 2024
University of Washington researchers have created a wireless wearable in the form of a thermal earring that continuously monitors a ...
news • 16 Feb 2024
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines. The partnership ...
news • 13 Feb 2024
Triathlon legends, Alistair and Jonny Brownlee, have launched a free conversational AI tool to share their vast training knowledge with ...
news • 07 Feb 2024
According to McKinsey’s latest report, The trends defining the US$1.8 trillion global wellness market in 2024, the market for wellness ...
news • 24 Jan 2024
One of the most famous bodybuilders of all time – turned Hollywood actor – turned Californian governor – Arnold Schwarzenegger, ...
news • 23 Jan 2024
Egym has signalled its intention to become a major global player in the health club equipment space, signing up former ...
news • 19 Jan 2024
With pressure on medical services at an all time high, the Tony Blair Institute for Global Change is calling for ...
news • 17 Jan 2024
Sennheiser has teamed up with Polar Electro for the launch of its Momentum Sport earbuds which deliver Polar’s bio-sensing capabilities ...
news • 09 Jan 2024
The fitness industry is gearing up to engage with the medical profession according to the results of the American College ...
news • 05 Jan 2024
TikTok, has launched into the fitness market with a new hub called #TikTokFitness and a supporting consumer marketing push. The ...
news • 05 Jan 2024
Les Mills has released Les Mills XR Dance for the Meta Quest 3 headset. The release is the company's second ...
news • 20 Dec 2023
Equinox has appointed a Health Advisory Board of medical experts and academics to 'define new frontiers in the science of ...
news • 15 Dec 2023
Horizon Leisure is upgrading and investing in its new shopping-centre health hub – The Wellbeing Hub in Havant, UK – ...
news • 15 Dec 2023
Google has just released Gemini, a new multimodal AI which is being billed as a "ChatGPT Killer". Unlike ChatGPT, it ...
news • 06 Dec 2023
Survivalist, Bear Grylls has partnered with four mental health heavyweights and former TV producer, Neil Smith, to create an app ...
news • 06 Dec 2023
Sport Alliance has named Erwin Korst vice president sales international. The appointment comes as the company announces US$100m of new ...
news • 04 Dec 2023
Training provider, The Fitness Group, has teamed up with personal training app, My PT Hub, to make it easier for ...
news • 19 Nov 2023
The Maybourne Hotel Group – manager of iconic global hotels including Claridges, The Berkeley and The Connaught – has partnered ...
news • 17 Nov 2023
Timbaland, Platinum Grammy Award-winning producer, who's worked with artists such as Jay-Z, Missy Elliott, Madonna, Rihanna, Justin Timberlake and Drake ...
news • 15 Nov 2023
More fit tech news
Balanced Body is the global leader in Pilates equipment and education. Founded over 47 years ...
TANITA is the founder of Bioelectrical Impedance Analysis (BIA) being the first to bring a ...
Flooring
Cryotherapy
Digital
Salt therapy products
Lockers
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain
Balanced Body is the global leader in Pilates equipment and education. Founded over 47 years ...
TANITA is the founder of Bioelectrical Impedance Analysis (BIA) being the first to bring a ...
Get Fit Tech
Sign up for the free Fit Tech ezine and breaking news alerts
Sign up
Flooring
Cryotherapy
Digital
Salt therapy products
Lockers
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

features

App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
More features
FIT TECH News

Arnold Schwarzenegger is growing a powerful fitness community

By

One of the most famous bodybuilders of all time – turned Hollywood actor – turned Californian governor – Arnold Schwarzenegger, is actively building an online fitness community through which to share his knowledge.

Now in his 70s, Schwarzenegger says he wants to motivate people to get fit and strong and convince everyone fitness is for them. To this end, he's building a fitness community called Arnold’s Pump Club.

The latest move was the launch of an app, called The Pump, for his 5,000 founding members and in the months since launch, the app has been refined and the community has grown.

Costing £105.99 per year, or £10.49 per month, The Pump delivers workout programmes, motivational tips, a personalised habit tracker and a positive community. On joining, individuals complete a questionnaire and are given a workout based on their criteria, which is updated with a progressive workout each week.

Schwarzenegger says he wants everyone to feel fit and strong as he always did and is excited about how the internet allows him to reach so many people. “Fitness is for everybody, everyone has the right to be healthy and fit and to train,” he says. “This app is not just for the people who've been training for years, it's for people who've never stepped into the gymnasium as well.”

Making people feel good about themselves and creating a “positive corner of the internet” is as central to the mission as sharing the training programmes, which are designed by Schwarzenegger and his team.

The Pump community shares wins, struggles and feelings. “Like a Terminator, they pump each other up,” says Schwarzenegger. “I'm really proud of the workout programmes, habit builder and the technical parts of the app, but I'm most proud of the community just spreading joy and support every day. It really feels like the camaraderie I've always loved about the gym – a lot of people coming together on their own missions.”

Schwarzenegger guides users through the workouts with exercise videos and instructional tips. For the first 90 days people are locked into The Foundation, a programme which is customised according to their level of experience and whether they have access to the gym or are doing bodyweight training.

The habit builder feature encourages users to pick a vision and then choose three daily actions to move towards that vision. Schwarzenegger does Q&As, alongside other experts, about overcoming hurdles.

Subscribers to The Pump Club free newsletter benefit from a motivational email each day and access to a podcast.

More fit tech news
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion. Shannon Tracey, VP of ...
news • 18 Apr 2024
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on fitness, nutrition and mental wellness ...
news • 05 Apr 2024
Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based ...
news • 27 Mar 2024
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of ...
news • 21 Mar 2024
The UK government acknowledged in its recent budget that economic recovery depends on the health of the nation, but failed ...
news • 11 Mar 2024
Technogym is launching Checkup, an assessment station which uses AI to personalise training programmes in order to create more effective ...
news • 06 Mar 2024
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to Deloitte and EuropeActive’s hot off ...
More HCM news
Fitness On Demand (FOD) has teamed up with Les Mills, to offer an omnichannel fitness solution to operators. Fitness on ...
news • 04 Mar 2024
Samsung has unveiled a smart ring, packed with innovative technologies to aid health and wellbeing, which will be available later ...
news • 29 Feb 2024
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data of their employees to be ...
news • 23 Feb 2024
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse ...
news • 21 Feb 2024
Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end club this April, in Marlow ...
news • 19 Feb 2024
University of Washington researchers have created a wireless wearable in the form of a thermal earring that continuously monitors a ...
news • 16 Feb 2024
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines. The partnership ...
news • 13 Feb 2024
Triathlon legends, Alistair and Jonny Brownlee, have launched a free conversational AI tool to share their vast training knowledge with ...
news • 07 Feb 2024
According to McKinsey’s latest report, The trends defining the US$1.8 trillion global wellness market in 2024, the market for wellness ...
news • 24 Jan 2024
One of the most famous bodybuilders of all time – turned Hollywood actor – turned Californian governor – Arnold Schwarzenegger, ...
news • 23 Jan 2024
Egym has signalled its intention to become a major global player in the health club equipment space, signing up former ...
news • 19 Jan 2024
With pressure on medical services at an all time high, the Tony Blair Institute for Global Change is calling for ...
news • 17 Jan 2024
Sennheiser has teamed up with Polar Electro for the launch of its Momentum Sport earbuds which deliver Polar’s bio-sensing capabilities ...
news • 09 Jan 2024
The fitness industry is gearing up to engage with the medical profession according to the results of the American College ...
news • 05 Jan 2024
TikTok, has launched into the fitness market with a new hub called #TikTokFitness and a supporting consumer marketing push. The ...
news • 05 Jan 2024
Les Mills has released Les Mills XR Dance for the Meta Quest 3 headset. The release is the company's second ...
news • 20 Dec 2023
Equinox has appointed a Health Advisory Board of medical experts and academics to 'define new frontiers in the science of ...
news • 15 Dec 2023
Horizon Leisure is upgrading and investing in its new shopping-centre health hub – The Wellbeing Hub in Havant, UK – ...
news • 15 Dec 2023
Google has just released Gemini, a new multimodal AI which is being billed as a "ChatGPT Killer". Unlike ChatGPT, it ...
news • 06 Dec 2023
Survivalist, Bear Grylls has partnered with four mental health heavyweights and former TV producer, Neil Smith, to create an app ...
news • 06 Dec 2023
Sport Alliance has named Erwin Korst vice president sales international. The appointment comes as the company announces US$100m of new ...
news • 04 Dec 2023
Training provider, The Fitness Group, has teamed up with personal training app, My PT Hub, to make it easier for ...
news • 19 Nov 2023
The Maybourne Hotel Group – manager of iconic global hotels including Claridges, The Berkeley and The Connaught – has partnered ...
news • 17 Nov 2023
Timbaland, Platinum Grammy Award-winning producer, who's worked with artists such as Jay-Z, Missy Elliott, Madonna, Rihanna, Justin Timberlake and Drake ...
news • 15 Nov 2023
More fit tech news