GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Comasia Limited | Fit Tech promotion
Comasia Limited | Fit Tech promotion
Comasia Limited | Fit Tech promotion
FIT TECH News

This AI product for gyms will change the way PT is delivered, says Pure Gym founder, Peter Roberts

By
Another Round has launched a B2B version of its AI-driven personal training app
Founder Max Cotton – former MMA fighter – says it enables PTs to work with more than 50 clients over a 14-hour week
The new solution is a fully modifiable white-label product that gyms can customise with their own branding and workouts
Peter Roberts, former CEO and founder of Pure Gym, who invested in Another Round last year, says the product will revolutionise the way personal training is delivered
Max Cotton and his team can help to transform the way gym businesses and companies offer health and fitness to their members and employees, Peter Roberts, founder of Pure Gym and Another Round investor
Credit: Peter Roberts
Max Cotton and his team can help to transform the way gym businesses and companies offer health and fitness to their members and employees
– Peter Roberts, founder of Pure Gym and Another Round investor

Another Round, the startup behind the AI-driven personal training app of the same name, has developed a new B2B solution that it claims can enable personal trainers to work with more than 50 clients over a 14-hour week.

A white label product, all parts of the solution are customised for gym operators, including brand, facilities, training style, exercises, floor layout and member flow.

Another Round was founded by former professional MMA fighter Max Cotton in 2018, initially with a non-AI consumer-focused model. Since then Cotton has developed an AI-driven solution that allows personal trainers to increase the number of online clients they can work with, while still providing customised workouts and building a personalised coaching relationship.

Having tested the AI through the B2C model, the solution is now being rolled out for use with gyms’ personal training programmes.

As Gen Z is leading the push into omnichannel fitness, Another Round’s B2B solution is designed to help fitness businesses support their members’ training programmes inside and outside of the gym.

“Many PTs are leaving the industry because they haven’t got enough clients – partly due to the cost-of-living crisis," says Cotton. "Gyms need to up member engagement and decrease churn. This system is a way to keep PTs and members happy and motivated.”

Last August, Peter Roberts, former CEO and founder of Pure Gym, invested in Another Round’s B2C model ahead of this phase of AI development for the corporate model.

"Having been heavily involved with the more traditional gym offering by Pure Gym over ten years, I'm excited to see this disruptive fitness model being launched,” said Roberts. “Max Cotton and his team are revolutionising the way personal training is delivered. With the use of cutting-edge AI and an innovative delivery model – whilst still offering a personalised service to the consumer – they can help transform the way gym businesses and companies offer health and fitness to their members and employees.”

The customisation process includes a set-up phase driven by focus groups working with members and clients. Branding, floor layout, exercises, culture and member traffic are taken into consideration and built into the final solution, with one goal being reducing friction during peak times.

To ensure client safety, personal trainers always oversee workout selections by the AI to ensure they're appropriate and in line with fitness goals, physical ability and current circumstances. Every PT client has a thorough consultation before the start of their training programme.

Roberts added: “I strongly believe this new B2B offering will enable gym businesses to provide a comprehensive solution for personalised omnichannel fitness, while also providing a source of additional revenue."

More fit tech news
Fitronics will host its first-ever customer experience-focussed Summit, ConnectCX, on 3 October in Solihull, UK, in partnership with Proinsight. Held ...
promotion • 13 Sep 2023
US longevity franchise Serotonin Centers has expanded its footprint with a second Florida location in Winter Park. The brand will ...
news • 12 Sep 2023
Members of Crunch Fitness gyms can now enter their club using the Amazon One palm recognition service. The franchised fitness ...
news • 09 Sep 2023
Garmin has launched its Venu 3 and Venu 3S GPS smartwatches, which offer a number of upgraded fitness and wellness ...
news • 09 Sep 2023
A new fitness franchise launches its first location tomorrow in Irving-Las Colinas, Texas (9 September 2023), looking to establish itself ...
news • 08 Sep 2023
John McEnroe Tennis Academy (JMTA) has partnered with fitness tech firm Ocuray to create a neurofitness training wearable designed specifically ...
news • 31 Aug 2023
Improved mental health is now a stronger motivation for Brits to exercise than staying in shape. More than half of ...
More HCM news
The company behind Centr, the fitness, mental health, nutrition and lifestyle app created by Chris Hemsworth, and his coach, Luke ...
news • 31 Aug 2023
The best heart rate for burning fat differs hugely between individuals and often does not align with the suggested “fat ...
news • 22 Aug 2023
The Union Cycliste Internationale (UCI) – the world governing body for cycling – is moving its Esports World Championships onto ...
news • 21 Aug 2023
Peloton, which announced a major rebrand in May is also relaunching into the B2B market as Peloton for Business, which ...
news • 18 Aug 2023
Freeletics has released a new feature designed to help users track their progress, visualise their fitness status and encourage training ...
news • 28 Jul 2023
Fitness tech company Tempo has released a large update, adding a number of features which leverage the capabilities of both ...
news • 13 Jul 2023
Egym has completed a Series F financing round which will see it raise up to €207m (US$225m) in growth capital. ...
news • 12 Jul 2023
Virtuagym has added to its range of training solutions with the launch of Virtuagym AI Coach. Powered by artificial intelligence, ...
news • 11 Jul 2023
Myzone has launched a premium suite of services, offering health club operators three elements which utilise its heart-rate tracking tech ...
news • 06 Jul 2023
Precor has signed a global distribution deal with Stages Cycling, manufacturer of commercial indoor cycles, power meters and cycle computers. ...
news • 03 Jul 2023
Online fitness platform, Zwift, has launched the first game controllers designed specifically for its virtual cycling workouts. Called Zwift Play, ...
news • 30 Jun 2023
Xponential Fitness is expanding the selection of digital workouts it provides to Lululemon Studio, increasing the number of branded workouts ...
news • 12 Jun 2023
Big news today from Apple’s WWDC2023 event in Cupertino, where the company revealed plans to focus on cycling, with new ...
news • 06 Jun 2023
Oliver Cahill, managing director of Premier Software part of Journey Hospitality, is well-versed in assisting spa operators world-over. As spa ...
promotion • 24 May 2023
Whoop has launched its new Strength Trainer feature, allowing members to measure strength training exercises and assess the impact of ...
news • 15 May 2023
US fitness tech firm Fitscope has secured a deal with equipment manufacturer Bodycraft to supply its on-demand workouts for Bodycraft's ...
news • 11 May 2023
Elevate is the leading UK trade show for physical activity, showcasing the latest innovations and technology across the sport, sports ...
promotion • 04 May 2023
The Harvard T.H. Chan School of Public Health (HSPH) has unveiled the Thich Nhat Hanh Center for Mindfulness in Public ...
news • 03 May 2023
The world of fitness is undergoing a transformation. During the pandemic, people invested in home workout equipment and virtual training ...
product innovation • 27 Apr 2023
Marvel is launching a new fitness adventure app, allowing people to take part in workouts next to heroes such as ...
news • 20 Apr 2023
Technogym is making its Mywellness ecosystem accessible on any connected equipment – from any manufacturer. The move means operators who ...
news • 14 Apr 2023
Fitness franchise operator Anytime Fitness has launched a new app, offering members 24/7 engagement with their fitness inside and outside ...
news • 14 Apr 2023
Xponential Fitness is launching its digital platform, Xponential+, on all LG Electronics Smart TVs globally. Described as a landmark deal, ...
news • 13 Apr 2023
Gympass has signed a global partnership with fitness tech firm Magicline, which will see the aggregator strengthen its power of ...
news • 11 Apr 2023
More fit tech news
Fitronics will host its first-ever customer experience-focussed Summit, ConnectCX, on 3 October in Solihull, UK, in partnership with Proinsight.
PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. We supply and maintain ...
To complement a huge range of functionality that can be switched on and off as ...
Digital
Independent service & maintenance
trade associations
Cryotherapy
Flooring
Fitronics will host its first-ever customer experience-focussed Summit, ConnectCX, on 3 October in Solihull, UK, in partnership with Proinsight.
PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. We supply and maintain ...
To complement a huge range of functionality that can be switched on and off as ...
Get Fit Tech
Sign up for the free Fit Tech ezine and breaking news alerts
Sign up
Digital
Independent service & maintenance
trade associations
Cryotherapy
Flooring

features

Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
More features
FIT TECH News

This AI product for gyms will change the way PT is delivered, says Pure Gym founder, Peter Roberts

By
Another Round has launched a B2B version of its AI-driven personal training app
Founder Max Cotton – former MMA fighter – says it enables PTs to work with more than 50 clients over a 14-hour week
The new solution is a fully modifiable white-label product that gyms can customise with their own branding and workouts
Peter Roberts, former CEO and founder of Pure Gym, who invested in Another Round last year, says the product will revolutionise the way personal training is delivered
Max Cotton and his team can help to transform the way gym businesses and companies offer health and fitness to their members and employees, Peter Roberts, founder of Pure Gym and Another Round investor
Credit: Peter Roberts
Max Cotton and his team can help to transform the way gym businesses and companies offer health and fitness to their members and employees
– Peter Roberts, founder of Pure Gym and Another Round investor

Another Round, the startup behind the AI-driven personal training app of the same name, has developed a new B2B solution that it claims can enable personal trainers to work with more than 50 clients over a 14-hour week.

A white label product, all parts of the solution are customised for gym operators, including brand, facilities, training style, exercises, floor layout and member flow.

Another Round was founded by former professional MMA fighter Max Cotton in 2018, initially with a non-AI consumer-focused model. Since then Cotton has developed an AI-driven solution that allows personal trainers to increase the number of online clients they can work with, while still providing customised workouts and building a personalised coaching relationship.

Having tested the AI through the B2C model, the solution is now being rolled out for use with gyms’ personal training programmes.

As Gen Z is leading the push into omnichannel fitness, Another Round’s B2B solution is designed to help fitness businesses support their members’ training programmes inside and outside of the gym.

“Many PTs are leaving the industry because they haven’t got enough clients – partly due to the cost-of-living crisis," says Cotton. "Gyms need to up member engagement and decrease churn. This system is a way to keep PTs and members happy and motivated.”

Last August, Peter Roberts, former CEO and founder of Pure Gym, invested in Another Round’s B2C model ahead of this phase of AI development for the corporate model.

"Having been heavily involved with the more traditional gym offering by Pure Gym over ten years, I'm excited to see this disruptive fitness model being launched,” said Roberts. “Max Cotton and his team are revolutionising the way personal training is delivered. With the use of cutting-edge AI and an innovative delivery model – whilst still offering a personalised service to the consumer – they can help transform the way gym businesses and companies offer health and fitness to their members and employees.”

The customisation process includes a set-up phase driven by focus groups working with members and clients. Branding, floor layout, exercises, culture and member traffic are taken into consideration and built into the final solution, with one goal being reducing friction during peak times.

To ensure client safety, personal trainers always oversee workout selections by the AI to ensure they're appropriate and in line with fitness goals, physical ability and current circumstances. Every PT client has a thorough consultation before the start of their training programme.

Roberts added: “I strongly believe this new B2B offering will enable gym businesses to provide a comprehensive solution for personalised omnichannel fitness, while also providing a source of additional revenue."

More fit tech news
Fitronics will host its first-ever customer experience-focussed Summit, ConnectCX, on 3 October in Solihull, UK, in partnership with Proinsight. Held ...
promotion • 13 Sep 2023
US longevity franchise Serotonin Centers has expanded its footprint with a second Florida location in Winter Park. The brand will ...
news • 12 Sep 2023
Members of Crunch Fitness gyms can now enter their club using the Amazon One palm recognition service. The franchised fitness ...
news • 09 Sep 2023
Garmin has launched its Venu 3 and Venu 3S GPS smartwatches, which offer a number of upgraded fitness and wellness ...
news • 09 Sep 2023
A new fitness franchise launches its first location tomorrow in Irving-Las Colinas, Texas (9 September 2023), looking to establish itself ...
news • 08 Sep 2023
John McEnroe Tennis Academy (JMTA) has partnered with fitness tech firm Ocuray to create a neurofitness training wearable designed specifically ...
news • 31 Aug 2023
Improved mental health is now a stronger motivation for Brits to exercise than staying in shape. More than half of ...
More HCM news
The company behind Centr, the fitness, mental health, nutrition and lifestyle app created by Chris Hemsworth, and his coach, Luke ...
news • 31 Aug 2023
The best heart rate for burning fat differs hugely between individuals and often does not align with the suggested “fat ...
news • 22 Aug 2023
The Union Cycliste Internationale (UCI) – the world governing body for cycling – is moving its Esports World Championships onto ...
news • 21 Aug 2023
Peloton, which announced a major rebrand in May is also relaunching into the B2B market as Peloton for Business, which ...
news • 18 Aug 2023
Freeletics has released a new feature designed to help users track their progress, visualise their fitness status and encourage training ...
news • 28 Jul 2023
Fitness tech company Tempo has released a large update, adding a number of features which leverage the capabilities of both ...
news • 13 Jul 2023
Egym has completed a Series F financing round which will see it raise up to €207m (US$225m) in growth capital. ...
news • 12 Jul 2023
Virtuagym has added to its range of training solutions with the launch of Virtuagym AI Coach. Powered by artificial intelligence, ...
news • 11 Jul 2023
Myzone has launched a premium suite of services, offering health club operators three elements which utilise its heart-rate tracking tech ...
news • 06 Jul 2023
Precor has signed a global distribution deal with Stages Cycling, manufacturer of commercial indoor cycles, power meters and cycle computers. ...
news • 03 Jul 2023
Online fitness platform, Zwift, has launched the first game controllers designed specifically for its virtual cycling workouts. Called Zwift Play, ...
news • 30 Jun 2023
Xponential Fitness is expanding the selection of digital workouts it provides to Lululemon Studio, increasing the number of branded workouts ...
news • 12 Jun 2023
Big news today from Apple’s WWDC2023 event in Cupertino, where the company revealed plans to focus on cycling, with new ...
news • 06 Jun 2023
Oliver Cahill, managing director of Premier Software part of Journey Hospitality, is well-versed in assisting spa operators world-over. As spa ...
promotion • 24 May 2023
Whoop has launched its new Strength Trainer feature, allowing members to measure strength training exercises and assess the impact of ...
news • 15 May 2023
US fitness tech firm Fitscope has secured a deal with equipment manufacturer Bodycraft to supply its on-demand workouts for Bodycraft's ...
news • 11 May 2023
Elevate is the leading UK trade show for physical activity, showcasing the latest innovations and technology across the sport, sports ...
promotion • 04 May 2023
The Harvard T.H. Chan School of Public Health (HSPH) has unveiled the Thich Nhat Hanh Center for Mindfulness in Public ...
news • 03 May 2023
The world of fitness is undergoing a transformation. During the pandemic, people invested in home workout equipment and virtual training ...
product innovation • 27 Apr 2023
Marvel is launching a new fitness adventure app, allowing people to take part in workouts next to heroes such as ...
news • 20 Apr 2023
Technogym is making its Mywellness ecosystem accessible on any connected equipment – from any manufacturer. The move means operators who ...
news • 14 Apr 2023
Fitness franchise operator Anytime Fitness has launched a new app, offering members 24/7 engagement with their fitness inside and outside ...
news • 14 Apr 2023
Xponential Fitness is launching its digital platform, Xponential+, on all LG Electronics Smart TVs globally. Described as a landmark deal, ...
news • 13 Apr 2023
Gympass has signed a global partnership with fitness tech firm Magicline, which will see the aggregator strengthen its power of ...
news • 11 Apr 2023
More fit tech news