NFL fans have the chance to step into the shoes of their idols as a new experience opens in the heart of New York City.
Cirque du Soleil Entertainment Group and the NFL unveiled NFL Experience Times Square today (1 December), which spans 40,000sq ft (3,716m) and promises fans “the most interactive football experience in the world”.
“We wanted to create a captivating and authentic football experience that enables fans to step into the locker room and onto the field of an NFL stadium,” said NFL commissioner Roger Goodell.
“Whether you’re a seasoned veteran or new to the game, NFL Experience Times Square takes you on an unforgettable journey where you enter as a fan, become a player and leave as a Super Bowl champion.”
Blending state-of-the-art technology with hands-on activities, the four-storey attraction offers visitors an interactive exploration of football, from the practice field to the Super Bowl – with prices starting at $39 (€33, £29).
Fans can test their skills to see how they measure up to professional football players, learn game strategy from coach Jon Gruden and experience the adrenaline rush in an immersive 4D movie theatre.
“This is a next-generation entertainment attraction that will quickly join the list of unique, must-see New York City destinations,” said NFL Experience president Danny Boockvar.
Former NFL defensive end Michael Strahan said: “Going through NFL Experience brought me back to the game and triggered the emotions that I cherished as a player.
“As someone who spent 15 years in the league, I think the NFL Experience offers the most authentic look at the game outside of playing on Sundays.”
NFL Experience Times Square is Cirque du Soleil Entertainment Group’s first experiential sports venture.
“As we expand our entertainment offering beyond performing arts into immersive experiences, we’re thrilled to partner with the world’s leading sports brand,” said Daniel Lamarre, president and CEO of Cirque du Soleil Entertainment Group.
“This project has not only allowed us to push our creative boundaries to showcase the NFL from a whole new perspective, but also open the fascinating world of professional sports to Cirque du Soleil.”
In addition to the main attractions, food and beverage facilities overlooking Times Square will serve dishes specific to every stadium in the NFL. Using locally sourced ingredients from every hometown and input from all 31 stadium head chefs, the menu will rotate based on the big game of the week.
