pivot news & features
While there’s much talk of fitness and healthcare working closer together, research shows that there are still many barriers to overcome
HCM issue 2 2024
With new stroke rehabilitation guideliness published in the US and the UK calling for more exercise interventions, Vicky Kiernander asks the experts how the health and fitness sector can intervene, to the benefit of patients, the sector and the medical profession
HCM issue 11 2023
With the sector’s widespread view that the UK government’s new physical activity and sport strategy lacks vision, Martyn Allison dissects the finer details, while industry thought leaders also comment
HCM issue 9 2023
Andy King says the industry will be doing men and their families a great service if it enables them to make meaningful friendships
HCM issue 8 2023
Challenging trading conditions look set to give public sector leisure provision a shake up. Martyn Allison looks back at how trying times have impacted the public sector previously and talks us through the way things could pan out as councils rethink their priorities and sport and leisure pivots towards health and wellbeing.
HCM Handbook 2023
The CIMSPA leader took the association from last chance saloon to award-winning organisation. Here she reflects on the gruelling early years
HCM issue 6 2023
Active IQ has set itself the fast-track target of being carbon
neutral by 2024, as CEO, Jenny Patrickson explains
HCM issue 2 2023
Another year of challenges lies ahead. Kath Hudson asks key players how they intend to optimise the opportunities presented by the market
HCM issue 1 2023
It all started with a gym and now the sector is part of one of the biggest movements on earth
HCM issue 11 2022
Martyn Allison reviews the recent Chiles Webster Batson Commission report which casts light on the economic challenges faced by young people when it comes to getting access to exercise
HCM issue 10 2022
The CEO of the Body Fit Training franchise is pushing out globally – including a UK launch – following a major deal with Xponential Fitness
HCM issue 9 2022
The CEO of SP&Co tells us about how his growing business is working with Mandarin Oriental and driving the trend towards movement fitness
HCM issue 8 2022
Peloton is set to axe around 800 jobs, increase the price of its equipment and close some of its
retail operations as part of efforts to turn around the decline in its business.
news •
18 Aug 2022
Peloton Studios London will open its doors to the public on 19 August.
news •
12 Aug 2022
F45’s new chief of athletics on developing exclusive new workouts for the brand
HCM issue 4 2022
Funxtion’s new Portal enables operators to react more quickly to the needs of their customers, says Ernst de Neef
HCM issue 3 2022
Covid-19 has accelerated digital transformation within the fitness industry, and there isn’t
a fitness brand or business that hasn’t been forced to adapt or pivot to digital.
promotion •
11 Jan 2022
A US study by ClubIntel for IHRSA and ABC Software highlights opportunities for operators to grow their businesses by engaging with key consumer groups
HCM issue 10 2021
There are big opportunities emerging globally for the sector, says Liz Terry
HCM issue 9 2021
Marcus Kingwell on music licencing policy and John Harling on SLT’s COVID programme
HCM issue 8 2021
The world’s first virtual reality gym and the world’s first social wellness club. Kath Hudson looks at some of the exciting new concepts to emerge in the last year
HCM Handbook 2021
Industry research showed independent gyms were more resilient in last year’s challenging conditions than some of the big operators, we find out why
HCM Handbook 2021
Despite a tough year, the franchise operators are optimistic with their forward plans. Emma Canning finds out more
HCM Handbook 2021
For this unprecedented year, we asked a stellar line up of industry big hitters, from around the globe, to give their thoughts on how COVID has shaped the health and fitness industry and where we go from here
HCM Handbook 2021
GM Active has launched a transformational leadership programme, designed to empower staff to play a greater role in wellness services
HCM issue 7 2021
Boom Cycle and Kobox CEOs, Robert and Hilary Rowland and Joe Cohen are building a new boutique super group with David Lloyd as chair. Liz Terry reports
HCM issue 3 2021
A new report shows how the pandemic is shifting consumer behaviours in fitness, sport
and physical
activity – and how those changes are likely to be permanent when it comes to the
consumption of
goods and digital services.
news •
11 Mar 2021
Technogym’s Live and
On-Demand solution is
transformational for its clients
HCM issue 2 2021
With over 100,000 workouts tracked per day, Trainerize is helping people achieve their fitness goals
Fit Tech issue 1 2021
ABC Trainerize is a member engagement mobile app and software platform that allows coaches and ...
All fitness education providers currently out there are one and the same. They vary in ...