Only 60 per cent of people coming into a gym to make enquiries are asked for their contact details. Mystery shopper specialist Proinsight shares the findings of its latest research into sales performance across the fitness sector

Brands today must challenge their customers to do and be better – but how? Global trend agency trendwatching.com offers insights into how this might be achieved

The ability to buy online is key for consumers – so how should membership sales be managed in this context?

Alliance Leisure smoothed the way through design and build for clients in Doncaster and Cwmbran

Does the general public even know what a fit, healthy body looks like any more? Kate Cracknell asks the question as she contemplates the recent ‘Beach Body’ furore

Adopting a more intelligent approach to energy usage can save thousands of pounds a year without compromising service. Consultant Simon Wright shares his top tips

Ninety per cent of exercisers say they prefer to work out in a group – ensure your group exercise timetable has pulling power, says Les Mills UK

Gladstone showcases its new app, which has been designed to help users book and pay for classes and activities on the go

The new CEO of Places for People Leisure talks to Kate Cracknell about the company becoming a social enterprise and rolling out a private community gym brand

With obesity a growing problem, should the industry be doing more to help members understand the calories in / calories out equation?

Pools cost substantial amounts of money to run, so how can operators mitigate any losses, maximise ROI and safeguard the future of their swimming pools?

The latest HAFOS survey gains insight into consumers’ views of budget clubs and microgyms

We round up the expansion plans of a selection of key private sector operators around the world, and offer a snapshot of upcoming UK public sector developments

Targeting older members and focusing on social interaction are among Dr Melvyn Hillsdon’s top five tips for boosting retention in 2015

Have you considered installing fingerprint access technology in your club?

The Child Protection in Sport Unit is turning its attention to helping the leisure sector put safeguards in place

The CEO of Life Leisure talks to Kate Cracknell about challenging the public health commissioners, and about totally rethinking the model of fitness facilities

A scheme to get more disabled people into fitness careers, created by the charity behind the Aspire National Training Centre, is gathering pace. Rhianon Howells reports

As little as £3 is enough incentive for 50 per cent of people to change their behaviour, says a team from Newcastle University in the UK

Sean James reports on the growing functionality and popularity of apps among gym members and health club operators alike

Sam Murphy reports on the impact physical activity can have on mental wellbeing, and looks at how health and fitness clubs can assist members with mental health issues

Lauren Applegarth looks at a council scheme to open multiple sites, each with their own specialism

With today's activity tracking devices, reward schemes can acknowledge actual activity, not just attendance

Can mainstream fitness clubs cater for the over-50s market, or are standlone, niche clubs a better solution? Kate Cracknell reports

Refurbishments require huge capital investment, so how do clubs make the most of them when complete?

2014 will be the year that operators decide whether they want to play a recognised role within the health sector, says ukactive's David Stalker

Mintel's latest research highlights opportunities to further extend the sector's reach. Michael Oliver reports

New research by Mike Hill of Leisure-net Solutions – conducted exclusively for Health Club Management – investigates why members leave clubs, and how well operators manage the leaving process

Learning with Learn2

Part five of a nine-part series detailing Alliance Leisure's process for creating successful public leisure facilities – Fixed price contracts