New technology is supporting the development of ‘workout builders’, which use AI to design customised exercises to enhance member results

Virgin Active has upgraded its gym floor proposition to maximise consumer trends in partnership with Technogym

The largest generation, Gen Z is often dubbed ‘generation active’. Les Mills research has established the potential to engage this cohort, as Jak Phillips explains

Despite challenging market conditions, people in Europe are flooding back to their health clubs, says Karsten Hollasch from Deloitte Germany

Do people get fitter working out at home or in the gym and do they have a preference? Researcher Bryce Hastings reports on the latest research seeking to answer these questions

The inimitable Emma Barry, author of Building a Badass Boutique, gives us the benefit of her insights into customer behaviour and how it will shape trends; including hyper personalisation and micro segmentation

Accor’s global VP of wellbeing is building a hotel wellness portfolio to rival that of the most sophisticated health club offerings

Life Fitness today has unveiled a new free-to-download mobile app that offers advanced workout tracking capabilities and on-demand classes.

With interminable lockdowns and media scare stories that people would stay with digital or outdoor workouts, it has been an edgy time for the fitness industry. However, nothing can compare to the gym experience according to Les Mills CEO, Phillip Mills, who reviews the stats

In spite of the boom in home workouts, research indicates consumers can’t wait to get back to the gym, with digital acting as a funnel for new members, says Phillip Mills

The Health Club Collection on its collaboration with Venueserve Fitness

The Health Club Collection on its collaboration with Venueserve Fitness

Third Space has been working with tech specialist, Fisikal, to build out its digital offering for members

The celebrity trainer and author is working with Four Seasons Hotels & Resorts to elevate their fitness offering

Sporteve worked with Funxtion to enhance its in-club digital offering and liberate staff on the gym floor

Les Mills has launched a trio of digital solutions to help fitness operators shift towards a hybrid model.

The CEO of Wexer says COVID-19 has changed customer expectations and operators must adopt a hybrid physical/digital model to survive post-pandemic

Fitness entrepreneur Matt Roberts has launched a new on-demand digital workout channel which he hopes will become the 'Netflix for Fitness'.

Abigail Harris takes a look at the latest software designed to help members feel a sense of belonging to their gym 'community'