Sport Alliance news & features
Positive company culture can add commercial value and a competitive advantage, as Kath Hudson discovers
HCM issue 1 2025
From member payments to virtual classes, the latest software integrations can take health and fitness operations to the next level. Providers tells us about their most in-demand offerings
HCM issue 5 2024
Sport Alliance has named Erwin Korst vice president sales international. The appointment
comes as the company announces US$100m of new funding from PSG Equity to drive growth.
news •
04 Dec 2023
Much of the industry continues to fail when it comes to elevating women. Kath Hudson asks what can and should be done
HCM issue 11 2022
A comparison of numbers for the German market gives an insight into the fitness industry’s
challenges over the last two years.
promotion •
08 Apr 2022
German software giant Magicline is shaking up the global fitness market and actively working
on diversity in the sector.
promotion •
14 Mar 2022
Fusing art, fitness and music, RSG Group’s flagship brand – John Reed – opens its first location in the UK. Liz Terry takes a tour
HCM issue 11 2021
Magicline gym management software – the system used by RSG Group – has been
launched globally in English by owner, The Sport Alliance Group.
news •
06 Jul 2021
Software is helping operators win during the pandemic. HCM takes a look at inspiring collaborations
HCM issue 4 2021
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Fitbench creates modular training solutions designed to support efficient, high-quality workouts in a wide range ...
CoverMe Fitness, an app for seamless, on-demand management and cover solutions for sports and fitness ...
22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand



