Mirror news & features
The celebrity trainer and author is working with Four Seasons Hotels & Resorts to elevate their fitness offering
HCM issue 10 2020
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you
need to transform your business model and maximise the US$59.23bn virtual fitness market
opportunity.
product innovation •
01 Oct 2020
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts
announces the launch of Carbon Trainer.
product innovation •
08 Sep 2020
Trent Ward and Yves Béhar have created an elegant home gym solution that uses AI and machine learning to coach users
Fit Tech issue 2 2020
The CEO of Wexer says COVID-19 has changed customer expectations and operators must adopt a hybrid physical/digital model to survive post-pandemic
HCM issue 6 2020
Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a
deal worth around US$500m (€446m, £407m).
news •
30 Jun 2020
After four years in development, FORME Life is launching a home fitness studio concept
designed to blur the line between home gym and home decor.
news •
05 Jun 2020
Part reformer, part rowing, Ramsay’s concept is high intensity and low impact
HCM issue 4 2020
David Minton’s new global data platform shows COVID-19’s impact on the sector
HCM issue 4 2020
How can clubs generate income during the closures? We ask the experts
HCM issue 4 2020
The coronavirus pandemic has seen the fitness industry pivot to digital. We look at the longer-term implications
Fit Tech issue 1 2020
iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant
investment, worth US $200m, from Pamplona Capital Management.
product innovation •
27 Mar 2020
A new app using augmented reality (AR) aims to motivate people to get more active by showing, in
real-time, what they would look like if they lost weight or gained muscle mass.
news •
05 Feb 2020
At-home fitness company Echelon Fitness has signed a partnership deal with interior and product
designer Eric Villency.
news •
28 Dec 2019
The artificial intelligence revolution
is ramping up across many industries.
Experts discuss how the fitness industry
can best utilise these new technologies
HCM issue 11 2019
Wellness company MYXfitness has become the latest company to launch an on-demand, at-home
fitness offer, looking to engage consumers directly through virtual fitness.
news •
18 Nov 2019
One in five UK adults is worried about
their body image. We look at how fit-tech
can help to educate gym members on
how to achieve a healthy transformation
HCM issue 8 2019
Check out the innovative new products
launched at FIBO 2019, from Wattbike,
Matrix, Funxtion, eGym and more
HCM issue 6 2019
Mark Anthony’s new boutique studio has
sunlight simulation as its USP
HCM issue 5 2018
The co-founder of Gymbox talks to
Kate Cracknell about breaking the
rules, innovation in fitness concepts and
spending £39m on growth
HCM issue 5 2018
Tom Walker investigates legal liability –
exploring the considerations operators
must make to ensure they keep
themselves and their customers safe
HCM issue 10 2017
Could body scanners be the secret to keeping gym-goers engaged and motivated?
HCM issue 8 2017
Measuring over 40 different performance parameters with a high degree of accuracy, Wattbike has proved to be a powerful testing and fitness tool for top athletes and regular gym-goers alike
HCM issue 4 2017
Imke Schuller of the Futures Company look at how the industry can better connect with Millennials
HCM Handbook 2017
Physicist turned tech entrepreneur, Raj Sareen, explains how his 3D body scanner Styku will revolutionise member acquisitions, retention and revenues for health clubs
HCM issue 11 2016
A new report from IHRSA examines health club consumer behaviour. We outline some of the key findings
HCM issue 10 2016
The Rio Olympics are coming! How can your club use the Games to drive further engagement with members? Gamification expert An Coppens offers her advice
HCM issue 7 2016
Could you lead the commoditisation of the spa industry in the UK? Massage Heights is looking for international expansion partners.
HCM issue 6 2016
Innovative Wattbike training zones are transforming studios and gym floors across the country
HCM issue 6 2016
The outgoing IHRSA chair reflects on the learnings from her 12-month tenure, and challenges the fitness sector to think bigger and think differently
HCM issue 4 2016
Spivi is an immersive fitness gamification platform that helps gym operators to achieve better retention ...
Art of Cryo is a new division of a renowned family business with 30 years’ ...