At-home news & features
Different customers, omnichannel fitness, the need for more data, continued lobbying and to address racism, cost barriers and health inequalities...
HCM Handbook 2022
The inimitable Emma Barry, author of Building a Badass Boutique, gives us the benefit of her insights into customer behaviour and how it will shape trends; including hyper personalisation and micro segmentation
HCM Handbook 2022
If the fitness industry grew its membership base from 1 per cent to 15 per cent of members aged over 65, it would double the size and value of the industry. David Minton presents the business case for targeting mature people
HCM Handbook 2022
How has the European health and fitness sector fared in the pandemic? Karsten Hollasch from Deloitte gives the headlines from the ninth European Health and Fitness Market Report in partnership with Europe Active
HCM Handbook 2022
David Minton argues that planetary health and our personal health are inextricably linked. As we move forward in the build-back, we shouldn’t look to return to the status quo, but should use the same creativity and tenacity shown in the lockdowns to tackle climate change and inactivity
HCM Handbook 2022
As a result of the pandemic, the fitness sector is presented with a massive opportunity to make friends with the healthcare sector to improve the health of the nation and drive up penetration. Kath Hudson reports on what is happening and where the opportunities lie
HCM Handbook 2022
A strategic alliance has been announced between music services provider, Feed Media Group and digital
fitness agency Sweatworks.
news •
22 Jun 2022
Mars Athletic and Life Fitness have built a powerful partnership
HCM issue 5 2022
The group director of spa at Mandarin Oriental tells us about his new Intelligent Movement concept, designed to get guests moving more and moving better for overall health
HCM issue 5 2022
The CEO of Women in Sport talks about Big Sister, a new programme that’s working to overcome period poverty and support more adolescent girls to get and stay active
HCM issue 5 2022
We talk to Rob Waldron and Eddie Swinnen about how APAC’s Fitness and Lifestyle Group is investing in tech innovation across the business
HCM issue 5 2022
HCM gives a briefing on Elevate as the UK industry welcomes the return of this health and fitness event to London’s Excel
HCM issue 5 2022
Ready to revolutionise your indoor cycling offer? Today’s bikes offer smarter, more advanced features than ever before
HCM issue 5 2022
Strength training startup Grndhouse has launched a new app following 18 months of
development.
news •
05 Jun 2022
AI-driven home-strength platform, Vitruvian, raises US$15m Series A funding to ramp up
production. Investors include Larsen Ventures and Steve Baxter’s Ten13. Baxter is known for
his TV role as a 'shark' in Australia’s Shark Tank.
news •
10 May 2022
The Grndhouse co-founder tells us how his brand plans to dominate the strength training space in the UK, and beyond
HCM issue 4 2022
F45’s new chief of athletics on developing exclusive new workouts for the brand
HCM issue 4 2022
Karsten Hollasch reports on the ninth European Health and Fitness Market Report from Deloitte and Europe Active
HCM issue 4 2022
We go behind the scenes of the biggest ever collaboration on COVID safety data. Lizzie Broughton tells the story
HCM issue 4 2022
HCM celebrated 300 issues last month. We share our postbag of verdicts from our readers
HCM issue 4 2022
The industry veteran and new chair of the UK Active Membership Council shares insights into growing his business over 35 years and reveals his aims for his new role at UK Active
HCM issue 4 2022
According to our poll the first thing 80 per cent of operators and gym owners think about
when it’s time to sell gym equipment is how much your equipment is worth.
promotion •
25 Apr 2022
Liteboxer has launched a VR version of its at-home boxing workouts called Liteboxer VR. The
programme provides gaming-style boxing sessions through Meta’s Oculus Quest 2 system.
news •
14 Apr 2022
Cross-platform fit tech business Fiit, has hit a £1 million crowdfunding target in seven days.
news •
11 Apr 2022
Cardio giant Peloton has launched its first home strength-training product.
news •
08 Apr 2022
As we celebrate the publication of the 300th edition of HCM, we invite industry experts to give their insights on the health and fitness sector: why they joined, the most exciting development to date, and what they think we’ll be reporting on in the next 300 issues
HCM issue 3 2022
Four operators share their insights into how
Technogym’s Mywellness has transformed their
operations, as well as customer and team engagement
HCM issue 3 2022
The founder and CEO of fitness platform Myzone talks future plans after receiving a multi-million dollar investment, and explains the new features that will give clubs the edge for member engagement
HCM issue 3 2022
Europe Active has reinvented itself over the pandemic, rallying the sector, progressing the public health agenda, and opening itself up to global collaboration. Its CEO talks to Kate Cracknell
HCM issue 3 2022
The Gym Group has published its full-year results for 2021 and announced plans to open 28
new sites in 2022, including three gyms acquired this month from Fitness First in Haringey,
Leytonstone and Romford, strengthening its clusters of properties in this part of the UK.
news •
18 Mar 2022
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally....
Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and ...