With the CEO of Armah Sports due to speak at the HCM Summit in October, we explore the company’s post-IPO plans

Armah Sports CEO introduces his new smart club, B_fit, which uses AI, VR and Amazon Alexa

The co-founder of AiT on the company's journey

At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, adjustable dumbbells to work with Amazon's virtual assistant Alexa.

Armah Sports has opened the first of the B_fit chain of health clubs. Utilising AI, VR and the Internet of Things, it’s the first club in the world to be Amazon Alexa-enabled

Armah Sports has launched a new health club concept for the Middle Eastern market, which it plans to roll out across the region – and beyond.

The co-founder and CEO of Saudi Arabia’s Armah Sports on smart clubs, a deal with 1Rebel and collaborating with Amazon

A new platform, marketed as an "emotional fitness studio" and offering live classes and one-on-one therapy, has secured US$3m worth of seed funding.

The artificial intelligence revolution is ramping up across many industries. Experts discuss how the fitness industry can best utilise these new technologies

Emma Barry gives her thought-provoking take on the industry’s current strengths, weaknesses, opportunities and threats