TikTok news & features
Members of HCM’s senior-level industry panel share their thoughts with Kath Hudson on the challenges and opportunities that lie ahead
HCM issue 1 2024
TikTok, has launched into the fitness market with a new hub called #TikTokFitness and a
supporting consumer marketing push.
news •
05 Jan 2024
The largest generation, Gen Z is often dubbed ‘generation active’. Les Mills research has established the potential to engage this cohort, as Jak Phillips explains
HCM issue 7 2023
With the pandemic creating staffing challenges, we ask our experts how they’re responding
HCM issue 5 2023
We hear about Les Mills’ latest strategy to drive mass market penetration, from the people making it happen
HCM issue 8 2022
From a boom in VR to deeper client personalisation, Lauren McAlister takes a look at trends the industry can expect to see accelerating as we head into 2023
HCM issue 7 2022
The global pandemic has dwarfed the impact of any recession, but how is the UK market bouncing back? LeisureDB does a deep dive into the numbers for businesses with members on Direct Debits, with the latest State of the Fitness Industry Report 2022
HCM Handbook 2022
Different customers, omnichannel fitness, the need for more data, continued lobbying and to address racism, cost barriers and health inequalities...
HCM Handbook 2022
David Minton presents the findings of LeisureDB’s State of the Fitness Industry Report 2022
HCM issue 5 2022
UCL tracked the nation’s psychological response to the pandemic from dragging bikes out of sheds in L1.0 to spending more time on the sofa in L3.0
HCM Handbook 2021
The Beachbody Company Group has completed a three-way merger with connected fitness
specialist
Myx Fitness Holdings and Forest Road Acquisition, a special purpose acquisition company.
news •
30 Jun 2021
Jak Phillips looks at how Chinese clubs handled the Coronavirus shutdowns
HCM issue 4 2020
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Power Plate is owned, manufactured and distributed by Northbrook, Ill.- based Performance Health Systems LLC, ...
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally....