McDonald's news & features
The CEO of Go Fit talks to Kate Cracknell about the company’s year of record revenues, reaching new demographics and its expansion into Italy
HCM issue 3 2024
The founder of Kidzania tells us about Kinezis, his pioneering new fitness and entertainment concept which launched in Mexico and is set for global expansion
HCM issue 5 2023
CEO of the Global Wellness Institute, Susie Ellis, led the recent Global Wellness Summit in Tel Aviv. Jane Kitchen was there for HCM
HCM issue 11 2022
The chief wellness officer of the Cleveland Clinic explains how the science of longevity will become the next disruptor for the sector
HCM issue 1 2022
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's
resulted in a significant increase in the number of people looking at gyms via the platform.
news •
14 Jan 2022
Are collaborations with fast food brands, such as McDonald's, a smart marketing opportunity for operators and sector businesses, or are they a risk to reputation? Industry thought leaders give their views
HCM issue 10 2021
Property deals, licencing and IP collaborations are opening up new opportunities across the sector and demanding our attention, says Liz Terry
HCM issue 10 2021
EXCLUSIVE
Fitness marketplace Hussle has signed a partnership deal with McDonald's,
which will see it offer a fitness-based prize as part of the fast-food chain's annual Monopoly
promotion.
news •
25 Aug 2021
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM issue 8 2021
Boom Cycle and Kobox CEOs, Robert and Hilary Rowland and Joe Cohen are building a new boutique super group with David Lloyd as chair. Liz Terry reports
HCM issue 3 2021
Whitcombe is fighting for the right to reopen his gym – and stay open
HCM issue 10 2020
The co-founder and CEO of Saudi Arabia’s Armah Sports on smart clubs, a deal with 1Rebel and collaborating with Amazon
HCM issue 10 2020
Silicon Valley tech startup, Bryte, proposes that hotels need to commit to in-room wellness
in every guest room – for Bryte, the true catalyst to in-room wellness is through improving
restorative sleep.
product innovation •
29 Jul 2020
Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a
deal worth around US$500m (€446m, £407m).
news •
30 Jun 2020
The Anytime Fitness CEO on plans to become the UK’s largest operator
HCM issue 7 2018
easyGym is ready for global expansion and
its CEO says it will hit its goal by franchising
HCM issue 3 2018
Natural product manufacturer Body Bliss has introduced a new aromatherapy
app which has been designed to integrate custom aromatherapy alchemy into
both spa treatments and spa retail.
news •
23 Jan 2014
Training people to be the positive face of the gym can add vibrancy to your club, says énergie's Jim Durie
HCM issue 5 2013
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Power Plate is owned, manufactured and distributed by Northbrook, Ill.- based Performance Health Systems LLC, ...
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...