mirror news & features
Forme has signed an exclusive partnership with boutique fitness operator Barry's, the latest sign of
the blurring of boundaries between the at-gym and at-home fitness experiences.
news •
23 Jun 2021
Fit tech firm Vaha is launching its interactive fitness mirror into the UK home fitness market.
news •
12 May 2021
Software is helping operators win during the pandemic. HCM takes a look at inspiring collaborations
HCM issue 4 2021
At-home fitness startup Tempo is believed to be in the latter stages of finalising a US$100m cash
injection from Japanese holding company SoftBank.
news •
13 Apr 2021
A new report shows how the pandemic is shifting consumer behaviours in fitness, sport
and physical
activity – and how those changes are likely to be permanent when it comes to the
consumption of
goods and digital services.
news •
11 Mar 2021
Fitness apps find it easy to collect new users, but can they keep them? Retention expert Bob Lawson gives his tips
Fit Tech issue 1 2021
Facebook paid online events allow fitness instructors to charge viewers for online classes
Fit Tech issue 1 2021
With over 100,000 workouts tracked per day, Trainerize is helping people achieve their fitness goals
Fit Tech issue 1 2021
Black Box VR is the world’s first virtual reality gym. Co-founder Preston Lewis tells why VR and gaming is the perfect way to get people addicted to fitness
Fit Tech issue 1 2021
The celebrity trainer and author is working with Four Seasons Hotels & Resorts to elevate their fitness offering
HCM issue 10 2020
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you
need to transform your business model and maximise the US$59.23bn virtual fitness market
opportunity.
product innovation •
01 Oct 2020
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts
announces the launch of Carbon Trainer.
product innovation •
08 Sep 2020
Trent Ward and Yves Béhar have created an elegant home gym solution that uses AI and machine learning to coach users
Fit Tech issue 2 2020
The CEO of Wexer says COVID-19 has changed customer expectations and operators must adopt a hybrid physical/digital model to survive post-pandemic
HCM issue 6 2020
Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a
deal worth around US$500m (€446m, £407m).
news •
30 Jun 2020
After four years in development, FORME Life is launching a home fitness studio concept
designed to blur the line between home gym and home decor.
news •
05 Jun 2020
Part reformer, part rowing, Ramsay’s concept is high intensity and low impact
HCM issue 4 2020
David Minton’s new global data platform shows COVID-19’s impact on the sector
HCM issue 4 2020
How can clubs generate income during the closures? We ask the experts
HCM issue 4 2020
The coronavirus pandemic has seen the fitness industry pivot to digital. We look at the longer-term implications
Fit Tech issue 1 2020
iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant
investment, worth US $200m, from Pamplona Capital Management.
product innovation •
27 Mar 2020
A new app using augmented reality (AR) aims to motivate people to get more active by showing, in
real-time, what they would look like if they lost weight or gained muscle mass.
news •
05 Feb 2020
At-home fitness company Echelon Fitness has signed a partnership deal with interior and product
designer Eric Villency.
news •
28 Dec 2019
The artificial intelligence revolution
is ramping up across many industries.
Experts discuss how the fitness industry
can best utilise these new technologies
HCM issue 11 2019
Wellness company MYXfitness has become the latest company to launch an on-demand, at-home
fitness offer, looking to engage consumers directly through virtual fitness.
news •
18 Nov 2019
One in five UK adults is worried about
their body image. We look at how fit-tech
can help to educate gym members on
how to achieve a healthy transformation
HCM issue 8 2019
Check out the innovative new products
launched at FIBO 2019, from Wattbike,
Matrix, Funxtion, eGym and more
HCM issue 6 2019
Mark Anthony’s new boutique studio has
sunlight simulation as its USP
HCM issue 5 2018
The co-founder of Gymbox talks to
Kate Cracknell about breaking the
rules, innovation in fitness concepts and
spending £39m on growth
HCM issue 5 2018
Tom Walker investigates legal liability –
exploring the considerations operators
must make to ensure they keep
themselves and their customers safe
HCM issue 10 2017
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
CoverMe Fitness, an app for seamless, on-demand management and cover solutions for sports and fitness ...
22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand



