mirror news & features
A white paper on women’s fitness, commissioned by Total Fitness, is a call to action says its CEO, Sophie Lawler
HCM issue 3 2026
The entrepreneur and founder of the Urban Gym Group tells Kath Hudson how personal loss inspired her to open Europe’s first wellbeing club
HCM issue 11 2025
The CEO of JD Gyms reflects on the brand’s development and outlines plans for growth, as it opens its 100th club
HCM issue 10 2025
Investment, leadership, consumer trends and growth were hot topics at our annual event for the industry. Click to watch the presentations in our report
HCM issue 10 2025
The huge popularity of strength and resistance training is driving change on the gym floor. Julie Cramer asks leading suppliers what innovations they’re bringing to market
HCM issue 5 2025
Developments in technology are helping to power immersive, multi-sensory experiences. We look at the benefits for both members and operators
HCM issue 10 2024
The co-founder of Future Practice tells us about the company’s new suite of training courses aimed at helping fitness professionals excel in the wellness space
HCM issue 9 2024
We go behind the scenes at Surrenne, the exclusive new wellness facility inside London’s latest hotel from The Maybourne Group, The Emory in Hyde Park
HCM issue 6 2024
There is evidence to show that the way we speak to ourselves has an impact on our behaviour and physical health. Could encouraging self-compassion and positive self-talk help members to achieve their goals?
HCM Handbook 2024
From getting sacked to risking it all, industry leaders share their learnings from tough times
HCM issue 12 2023
The founder of Myzone and one of the fitness industry’s most visionary entrepreneurs talks to Kath Hudson about how he deals with adversity
HCM issue 10 2023
The share price of Peloton has jumped after it signed a deal to become the exclusive digital
fitness content provider for athletic apparel giant, Lululemon.
news •
28 Sep 2023
Xponential Fitness is expanding the selection of digital workouts it provides to Lululemon
Studio, increasing the number of branded workouts on the retailer's digital fitness platform.
news •
12 Jun 2023
There’s never been a better time for fitness professionals to step into the gaps left by public health, says the CEO of Body by Definition
HCM issue 4 2023
Registration is now open for Elevate, the largest UK trade show dedicated to fitness, sport
and physical activity.
promotion •
08 Mar 2023
The team behind female-focused workout protocol, P.volve, talk about their plans to build a global omnichannel brand based on technical training
HCM issue 1 2023
Bioniq, which supplies subscribers with personalised nutritional supplements
based on their blood test results, has acquired smart mirror company Vaha.
news •
13 Dec 2022
Lululemon has released a new digital service, Lululemon Studio, for which the prerequisite to
join is owning a Mirror fitness screen.
news •
17 Oct 2022
The GM of Nobu Hotel London Portman Square talks about the creation of its new Fitness and Wellness Space, which is open to the community
HCM issue 7 2022
From a boom in VR to deeper client personalisation, Lauren McAlister takes a look at trends the industry can expect to see accelerating as we head into 2023
HCM issue 7 2022
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in
revenue of NOK 1,022m (£85,591,015).
The group’s EBITDA also demonstrates a strong operating performance over the last 12
months as it is now NOK 83,000,000 (£6,965,182) compared with NOK -113 million (-
£9,498,447) in the corresponding quarter last year.
news •
28 Jul 2022
The inimitable Emma Barry, author of Building a Badass Boutique, gives us the benefit of her insights into customer behaviour and how it will shape trends; including hyper personalisation and micro segmentation
HCM Handbook 2022
Different customers, omnichannel fitness, the need for more data, continued lobbying and to address racism, cost barriers and health inequalities...
HCM Handbook 2022
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched its
first product, the Ness Rewards app, with longer-term plans to deliver health insurance in the
US via its credit cards.
news •
19 May 2022
As we celebrate the publication of the 300th edition of HCM, we invite industry experts to give their insights on the health and fitness sector: why they joined, the most exciting development to date, and what they think we’ll be reporting on in the next 300 issues
HCM issue 3 2022
How do you create fitness spaces that keep customers coming back for more? Designers and suppliers share their secret design sauce
HCM issue 3 2022
Nordic operator SATS is on a mission to get everyone into exercise, as its CEO explains to Kate Cracknell
HCM issue 11 2021
A US study by ClubIntel for IHRSA and ABC Software highlights opportunities for operators to grow their businesses by engaging with key consumer groups
HCM issue 10 2021
Les Mills is launching a new digital network called
Les Mills Connect to help clubs build back better and
emerge from the pandemic with a stronger business
HCM issue 8 2021
Black Box VR is the world’s first virtual reality gym. The co-founder explains how it can make people addicted to fitness
HCM issue 7 2021
PSLT offer a range of new and refurbished fitness equipment being the UK supplier of ...
Founded nearly 50 years ago, Balanced Body works with the highest quality materials, and pride ...
22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand



