engagement news & features
Chris Lane reports on the link between good management and customer care, outlining how a focus on staff satisfaction can translate into huge benefits for end customers
HCM issue 8 2014
A new research paper examining why as many as one in three people ditch
fitness trackers shortly after buying them, has found that better education of
the benefits is key to ensuring more “happily ever afters” between consumers
and their wearables.
news •
23 Jul 2014
The 2014 Wimbledon tennis championship has kicked off today with a number of
technological innovations which are set to improve the way "digital fans"
(spectators with mobile devices) engage with the action.
news •
23 Jun 2014
Antipodean training provider the Australian Institute of Fitness (AIF) has
become one of the first fitness brands to utilise photo-messaging app
Snapchat.
news •
12 May 2014
The MD of the newly merged Nuffield Health Wellbeing talks to Julie Cramer about expanding further into prevention and wellbeing
HCM issue 5 2014
In the second part of our management series, Carl Bennett looks at the importance of understanding a community's needs
HCM issue 4 2014
Refurbishments require huge capital investment, so how do clubs make the most of them when complete?
HCM issue 3 2014
The CEO of Fitness First talks to Kate Cracknell about putting behavioural psychology at the heart of the business, in a £270m repositioning and rebrand
HCM issue 3 2014
A free school in Luton is the first in the UK to be set up by a leisure trust. Rhianon Howells finds out about its healthy approach
HCM issue 2 2014
Arsenal Football Club has signed a partnership deal with Chinese technology
giant Huawei that will see the telecommunications specialist become the official
smartphone partner of the north London club.
news •
17 Jan 2014
Part one of a nine-part series detailing Alliance Leisure's process for
creating successful public leisure facilities
HCM issue 9 2013
Far from leading members away into alternative exercise, wearable technology can help build their loyalty to your club, says Fitbug founder Paul Landau
HCM issue 1 2014
New study will investigate the links between member characteristics, motivations, values, club activities and retention, says Dr Melvyn Hillsdon
HCM issue 9 2013
Health and fitness operators must recognise and embrace the diverse 'tribes' that exist among their member base, says Kate Cracknell
HCM issue 7 2013
Ignore absent members at your peril, and use your ex-member database as a feedback resource and prospect list, says Guy Griffiths
HCM issue 7 2013
In the second of his two-part series on behaviour change, Dr Tim Anstiss examines the powerful potential of wellbeing coaching
HCM issue 7 2013
As part of our continuing series on behaviour change, Dr Tim Anstiss offers his advice on the questions, tools and strategies needed to effectively deliver health coaching
HCM issue 6 2013
The founder and CEO of Mytime Active talks to Kate Cracknell about opportunities in public health, building community partnerships and re-investing profits to change lives
HCM issue 6 2013
Can the sector better engage with members by more wholeheartedly embracing CSR? Kate Cracknell reports on the birth of Gymtopia
HCM issue 5 2013
A look at the hottest trends impacting the health club spa industry
HCM issue 5 2013
Operators increasingly need to demonstrate social value. Julie Cramer reports on the progress being made
HCM issue 5 2013
Pressure on sales thanks to a weak economy, and an over-emphasis on social media, are detracting from real retention efforts, says Guy Griffiths
HCM issue 4 2013
Abigail Harris takes a look at the latest software designed to help members feel a sense of belonging to their gym 'community'
HCM issue 4 2013
The CEO and co-founder of Anytime Fitness talks to Kate Cracknell about incentivising healthy living and the company's expansion plans
HCM issue 3 2013
Is the sector doing everything it needs to do to engage with today's consumer, asks Kate Cracknell
HCM issue 2 2013
Advice for capitalising on the rapidly increasing popularity of running
HCM issue 2 2013
Good programming and well-trained staff can unlock the potential of functional training zones for special population groups. Kath Hudson finds out more
HCM issue 1 2013
Football clubs are developing community outreach programmes that are addressing social issues and linking local people together. Neena Dhillon reports
HCM issue 1 2013
CEO of the FIA, David Stalker, looks at the compelling case for exercise interventions in healthcare delivery
HCM issue 3 2012
PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. We supply and maintain ...
Balanced Body is the global leader in Pilates equipment and education. Founded over 47 years ...